Festival season is well underway, with events like Coachella drawing in crowds looking for a jolly good time.

Pennsylvania is no stranger to festivals itself, although some are more popular than others, of course.

Betway USA — an online gambling platform which “partnered with the best software providers in the industry to offer a long list of slot titles” as well as a bunch of other games — sent a study via press release which looked at the search volume of festivals which take place within the Keystone State over a 12-month period.

Keyword.io was also used for the purposes of the study, a SEO tool which helps one find “highly relevant keyword suggestions” to dive deeper into audience data.

The festival which topped the list was the annual Mummers Parade in Philadelphia followed by Applefest in Franklin in second and Bethlehem’s Musikfest in third.

For those unfamiliar, Visit Philadelphia explains how the jaunty, colorful Mummers Parade “struts down Broad Street” every New Year’s Day in keeping with a 124-year-tradition.

“For many Philadelphia-area families, Mummery is a tradition that spans generations,” explains Visit Philadelphia. “Mummery traces its roots to ancient Roman laborers who ushered in the festival of Saturnalia by marching in masks while exchanging gifts and satirizing the issues of the day.

“In the 1600s, Swedish settlers to Philadelphia’s outskirts honored Christmas by beseeching their neighbors for dessert and liquor by dressing up, chanting and shooting firearms.”

Other popular festivals included in the Betway USA study include the Kutztown Folk Festival in Kutztown (fourth); The Firebird Festival in Phoenixville (fifth); the Hamburg-er Festival in Hamburg (sixth); and, last but not least, the Odunde Festival, also in Philadelphia, in seventh.

Pardon, but where’s Picklesburgh?