6 Towns in New Hampshire With Thriving Local Businesses

Quaint is probably the best way to describe New Hampshire. This northeastern state is small in area and population but full of winsome woods and picturesque towns. Those towns, though quaint on the outside, are vibrant on the inside since they contain such splendid businesses as a giant independent bookstore, a 112-foot-long candy counter, a decades-old family-owned restaurant, and a brewpub in an 18th-century gristmill. See where to find the most thriving local businesses and other commercial attractions in the Granite State.

Exeter

Having gone from about 12,000 residents in 1990 to more than 16,000 in 2020, Exeter is a boom town and its businesses reflect that status. The Front Row Pizzeria has been serving scrumptious Italian food to Exeterites for 20-plus years; The Chocolatier has been handcrafting chocolates since 1978; Whirlygigs Toy Shop has been peddling puzzles, games, crafts, and plush toys in a family-owned establishment since 1986; and the Water Street Bookstore has been dealing paperbacks and hardcovers since 1991 and is considered the largest independent bookstore in New Hampshire’s seacoast region.

Beyond such seacoast staples, Exeter has a bevy of newer attractions like Alchemy & Herbs, OBA Noodle Bar, Sawbelly Brewing, Top Drawer, and Vino e Vivo. A tourist can mix old with new in this bustling community that began way back in 1638.

Littleton

A little town with a lot of color, Littleton claims roughly 6,000 residents and dozens of amazing businesses—some of which have been operating for over 100 years. Chutters opened in the late 1800s as a grocery store and became, according to a USA Today poll from 2023, the third-best candy shop in America. Even more impressive, Chutters boasts the world’s longest candy counter, which stretches 112 feet and supports around 600 jars of esoteric sweets. Another legendary Littleton locale is Schilling Beer Co., a brewpub that, although founded in 2013, operates in a gristmill from circa 1797.

After eating bottle caps at Chutters and popping bottle caps at Schilling, you can tour other downtown haunts like the Little Village Toy & Book Shop and The Coffee Pot Restaurant before venturing into the White Mountains with its campgrounds, lodges, and ski resorts. Littleton is colorful inside and out.

Hanover

Hanover is perhaps best known for Dartmouth College, an Ivy League university established in 1769. Although Dartmouth is an attraction in its own right (the Webster Cottage, Geisel School of Medicine, and Hanover Inn have been on-campus sentinels since the 1700s), its surrounding businesses are the best spots to stop for R&R. Serving thousands of students, residents, and tourists are Lou’s Restaurant & Bakery, which is a Main Street mainstay that opened in 1947; Molly’s Restaurant & Bar, another Main Street hang with a magnificent menu; and Murphy’s, yet another Main Street eatery that, having opened in 1992, is considered the “longest standing original family-owned business in Hanover.”

In addition to those Dartmouth and Dartmouth-adjacent digs, Hanover harbors many more relaxing retreats, including Jesse’s Steaks, Nugget Theaters, Base Camp Cafe, Dunk’s Sports Grill, Red Kite Candy, Nathan’s Garden, and Still North Books & Bar. Hanover is a great place for a hangover.

Amherst

A sizeable town of nearly 12,000, Amherst is also a sprawling oasis filled with several nature preserves. Chief among them are the Hodgman State Forest, Peabody Mill Environmental Center and Joe English Conservation Land, and Ponemah Bog Wildlife Sanctuary, the last of which spans 75ish acres of water, sphagnum moss, and oak-pine woods. Some of the town’s commercial attractions even have nature-inspired names, such as the Black Forest Cafe & Bakery and the Robin’s Egg eclectic décor and antique store.

Other lively businesses to patronize in Amherst include Smokehaus Barbecue, The Bistro at LaBelle Winery, Moulton’s Kitchen & Market, Earth and Tree Dollhouse and Miniature Shop, Monarquia Authentic Mexican Restaurant, ThaiLicious Asian Fusion, Bentley’s Roast Beef, The Flying Butcher, and Naji’s Pizza.

Conway

Located way out in northeastern New Hampshire, Conway has almost 10,000 residents and straddles roughly 800,000 acres of the White Mountain National Forest. After hiking, biking, horseback riding, train riding, rock climbing, off-roading, fishing, kayaking, boating, and even moose viewing in the forest, adventurers can unwind in Conway proper at various establishments. Tuckerman Brewing Company, which sits on Hobbs Street, sells food and beer and brews about 8,000 barrels of the latter each year. Tours are offered on Fridays at 5 PM and Saturdays at 12 PM. Just a short drive away is Sweet Maple Café, which sweetens mornings with pancakes and waffles.

Moreover, tourists can visit more touristy North Conway for forays into Zeb’s General Store, Delaney’s Hole In the Wall, the Lobster Trap Restaurant, and the Muddy Moose Restaurant & Pub. Lastly, Center Conway can bring you back to basics for the Sherman Farm Market, a scenic showcase of local produce, meat, milk, and many other products.

Hancock

If Amherst is an oasis, Hancock is pure paradise. This town sits around 20 miles northwest of Amherst and has one-seventh the population. Instead of people, Hancock has an abundance of plants and animals that inhabit Norway Pond, Thumb Mountain, Nubanusit Lake, Skatutakee Mountain, the Welch Family Farm and Forest, and the Harris Center for Conservation Education. The few people who enter Hancock are treated with coffee at Fiddleheads Cafe, beer at Hornburg Brewing Company, produce at Hancock Market, and rest at The Hancock Inn (which closed for renovations and is expected to reopen in 2024).

New Hampshire is a quaint and picturesque state that is energetic and under-the-radar. Inside its tiny towns are lively businesses that have been operating for decades—and in some cases centuries. Check out Exeter, Littleton, Hanover, Amherst, Conway, and Hancock for their vibrant and historic steakhouses, pizzerias, bars, grocers, bakeries, bookstores, inns, cafes, breweries, antique stores, gift shops, candy shops, and toy stores.