Maine
Maine opts out of $440M multistate settlement with Juul
AUGUSTA, Maine (AP) — Maine has opted out of a $440 million multistate settlement with digital cigarette maker Juul Labs in objection to sure circumstances.
Maine would have obtained roughly $11 million over six to 10 years beneath the settlement introduced Sept. 6 that settled a two-year investigation by 33 states into Juul’s advertising of its high-nicotine vaping merchandise.
The investigation discovered that Juul marketed its e-cigarettes to underage teenagers with launch events, product giveaways and adverts and social media posts utilizing youthful fashions.
However Maine was not keen to comply with Juul’s situation that will have barred college districts from suing the corporate.
“We’re disenchanted within the consequence of those negotiations, however in the end we have been unwilling to waive the rights of different entities who’re additionally attempting to carry Juul accountable for its deception,” Maine Legal professional Common Aaron Frey mentioned in a press release Friday.
An electronic mail searching for remark was left with Juul on Saturday.
When the settlement was introduced, Juul mentioned the phrases have been aligned with its present enterprise practices carried out within the fall of 2019, and its aim was transition grownup people who smoke away from cigarettes and fight underage use.
The settlement consists of restrictions on how Juul can market its merchandise.