Boston, MA

NYC’s new ad campaign takes swipe at Boston

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New York Metropolis and Boston have been rivals for years, however the Huge Apple might have taken up a notch with a line from its new “We Love NYC” marketing campaign.

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A brand new digital billboard put out by the We Love NYC marketing campaign to advertise the town’s 24/7 spirit is ruffling some feathers in Beantown.

It reads: “We do extra earlier than 8 a.m. than Boston does all day.” 

The billboard did not go down that properly with Bostonians, and even some New Yorkers.

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“except for the abominable design, this we <3 NYC publicity marketing campaign can be very impolite,” said one Twitter user.

“sick burn @nycgov,” tweeted Jeremy Siegel, a co-host of Morning Version on WGBH.

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The factor in regards to the Boston/NYC rivalry is that New Yorkers do not actually take into consideration Boston sufficient to have interaction with it,” tweeted @akdetrick. “This makes me suspect the company for this undertaking is predicated in Boston. Solely Bostonians suppose Boston is that this necessary.”

“If there’s something that Bostonians are good at will not be caring what New Yorkers really feel about us,” stated Boston Mayor Michelle Wu.

New York Metropolis Mayor Eric Adams wouldn’t touch upon the story. Nevertheless, a spokesperson for the mayor stated that the advert speaks for itself.

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