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New York City’s new advertising campaign takes shot at Boston

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New York Metropolis’s new promoting marketing campaign pokes enjoyable at Boston

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New York Metropolis’s new promoting marketing campaign pokes enjoyable at Boston

01:58

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BOSTON – New York Metropolis has launched a brand new promoting marketing campaign and a part of it’s taking a shot at Boston.

It is a part of a brand new marketing campaign enjoying off the enduring “I Love NY” emblem from the 1970’s. “We Love NYC” needs to showcase the strengths of the town and its individuals.

“We Love NYC” billboards in Occasions Sq..

Selcuk Acar/Anadolu Company by way of Getty Photographs


“It isn’t a emblem. It is a spirit that should come alive by each one among us in how we deal with one another,” mentioned New York Governor Kathy Hochul.

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One of many messages selling New York Metropolis’s productiveness reads – “We get extra finished by 8am than Boston does in a day.”

That is not going over effectively right here.

“That is as a result of they’re out ’til 4 a.m. They begin the day early as a result of they’re already out, they do not fall asleep. That is an entire totally different life-style I couldn’t stay,” mentioned Sarah Jane Graham of Boston.

“New York is simply busy on a regular basis. It looks like everyone’s bought a spot to be. No person can cease and take a second,” mentioned Boston resident Andrew Secker. “They might get issues finished by 8 a.m. however it’s on the prepare as a result of it takes 4 hours to get there. “

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“Our sports activities is best, our bars are higher, the entire metropolis is best. New York is simply soiled,” mentioned Boston resident Jaheim Harding.

“I feel we have got to depart it on the sports activities subject. They’re simply making an attempt to poke at us and proceed that rivalry and proceed that banter to attempt to show that they are higher than us. Everyone knows. Boston has our coronary heart,” mentioned Boston resident Taylor Connors.





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