How to go viral and stay viral with Boston’s favorite TikTok baker

A number of customers on the viral video app TikTok have one viral video, however to go viral, keep viral, and construct a following is a unique story. Morgan Knight did simply that.

Morgan Knight, a 21-year-old latest Northeastern College grad, is utilizing frosting, piping luggage, and in style audio clips on TikTok to make a reputation for her cake firm, Saint Avenue Truffles.

The launching level for her viral, and candy, facet hustle was a video starring two frosting frogs and a brief audio clip in regards to the online game Fortnite in early 2021.

“I made a frog cake, which was form of trending on the time for my buddy and it was fully vegan. And I put that within the caption which I really feel positively added to it,” she mentioned in regards to the course of of creating the video successful. “I used a trending sound that I had simply seen a number of completely different instances … and it form of instantly obtained consideration.”

Following shut behind that was a compilation of Knight baking completely different goodies with textual content “being the designated baker buddy of the group” splashed throughout the entrance.

That put up at present has 2.5 million views. Since that first viral video, it’s tough to discover a put up with any lower than 10,000 views. As for the web page’s follower depend, it’s grown to a powerful 82,000 since that first viral put up in August 2021.

Though she conceded she doesn’t understand how TikTok works its all-mighty algorithm, she mentioned posting usually and posting content material she thought would pique viewers’ curiosity contributed to her continued success.

“Those (truffles) which are particular to a sure area of interest get essentially the most (views). Like a Mamma Mia cake that I nonetheless get a bunch of consideration on or a Spongebob cake, they’re nonetheless in my type…however I can often inform these are those which are going to do one of the best,” she mentioned.

Another TikTok customers have even remade truffles she’s posted to her account. together with the aforementioned Mamma Mia cake.

Sadly, Boston’s favourite TikTok baker can be leaving Boston behind to maneuver to New York Metropolis to pursue a full-time job as a paralegal. However that doesn’t imply Saint Avenue Truffles goes wherever.

“Many of the cash that I make from Saint Avenue as an entity is just not by way of truffles. It’s by way of content material creation and never even for my very own account,” she mentioned.

Knight made ads that includes her baked creations for various corporations with out having to put up on her essential account about them in any respect.

When it comes to the long run for her sugar start-up, Knight mentioned she hopes to at some point mix her passions for social justice, regulation, and baking right into a bodily retailer that additionally doubles as a group house.

“If I ever do open up like a brick and mortar house, I’d like to have it’s a group house the place individuals can host free occasions and have it’s a spot individuals can converse to one another,” she mentioned.