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Priyanka Chopra blasts ‘shameful’ Indian body spray ad promoting rape culture
Bollywood celebrities together with Priyanka Chopra, Richa Chadha and Farhan Khan are amongst these to have lambasted the industrial for Layer’r Shot, a model of male perfume, calling it “shameful,” “disgusting” and “extremely tasteless.”
Its controversial advert exhibits 4 males showing to stalk a frightened-looking lady in a retailer earlier than reducing to one of many males saying, “We’re 4, there’s one, who takes the shot?”
Solely when the girl turns spherical does it grow to be clear they’re speaking in regards to the physique spray — which one of many males then takes from a retailer shelf and makes use of.
The industrial triggered a storm on social media, the place critics together with varied celebrities blasted its innuendo as making gentle of rape.
“This commercial is clearly selling sexual violence in opposition to ladies and ladies and selling a rapist mentality amongst males. The commercial is cringeworthy and shouldn’t be allowed to be performed on mass media,” wrote Swati Maliwal, chairwoman of the Delhi Fee for Ladies, to the Ministry of Data and Broadcasting on Saturday.
Inside 24 hours, the ministry had taken the industrial off the air and requested Twitter and YouTube to take away it from their platforms.
In an e mail to Twitter, the ministry mentioned the movies had been “detrimental to the portrayal of ladies within the curiosity of decency and morality” and violated the digital media ethics code.
In an announcement Monday, Layer’r Shot apologized for the tv commercial, saying it “by no means meant to harm anybody’s sentiments or emotions or outrage any lady’s modesty or promote any form of tradition, as wrongly perceived by some.”
The model mentioned it had voluntarily requested all its media companions to cease broadcasting variations of the commercial from Saturday with speedy impact.
Even after the industrial was taken down, it continued to trigger an argument.
Actress Richa Chadha was amongst these registering her disgust, calling the makers of the industrial “filth.”
“Creatives, script, company, consumer, casting… does everybody assume rape is a joke?,” Chadha tweeted.
“What extremely tasteless and twisted minds it should take to assume up, approve and create these stinking physique spray ‘gang rape’ innuendo advertisements. Shameful,” tweeted Akhtar, who can be a United Nations Ladies’s Goodwill Ambassador.
Actress Swara Bhasker mentioned each the fragrance model and its advertising and marketing company had been “tone deaf” given the alleged gang rape of {the teenager} in an upscale a part of Hyderabad final Saturday.
The case has shocked the state of Telangana, of which Hyderabad is the capital. Telangana’s house minister Mohammed Mahmood Ali mentioned on Saturday that “robust motion will probably be taken in opposition to all of the offenders, regardless of their background.”
An earlier model of this story gave the incorrect final title for UN Ladies’s Goodwill Ambassador Farhan Akhtar