Wisconsin
With Wisconsin football struggling, Luke Fickell approaches inflection point
MADISON, Wis. — Quick: Name the best win Luke Fickell has produced at Wisconsin since the start of last season. A victory last year at rival Minnesota, which finished with a losing record and reached a bowl game on the strength of its academic progress rate? A closer-than-expected triumph in September against South Dakota, a top-five FCS team? A blowout at Rutgers, which hasn’t won a game for more than a month?
Now identify the worst loss. Here are some options: a 20-14 stinker against an Indiana team that had been 2-21 over its previous 23 conference games and fired its coach three weeks later; a 24-10 defeat to Northwestern in which the Badgers trailed by three touchdowns at halftime and were booed off the field by the home fans; a 42-10 loss to Alabama that served as the program’s worst home defeat in 16 years; or Iowa’s 42-10 thrashing of Wisconsin at Kinnick Stadium on Saturday night — the Hawkeyes’ largest margin of victory in the series since 1968.
“That’s the first time that I’ve really felt this,” Fickell told reporters following the game. “Even after the Alabama game, it wasn’t the same thing. This was something, like, kind of your worst nightmare to be overtaken, manhandled and dominated, especially in the second half.”
The point is, there have been more embarrassing losses than good wins in the 22 games since Fickell took over (excluding the Guaranteed Rate Bowl played under the previous staff). And that is a big problem because it shows just how far Wisconsin is from taking the next step as a program. Forget the expectation to win championships, as athletic director Chris McIntosh put it when he fired Paul Chryst more than two years ago. Wisconsin has been middle of the pack at best, with Fickell 12-10 overall since last season and 8-7 in league play.
GO DEEPER
Wisconsin embarrassed by Iowa: Where is Badgers’ progress under Luke Fickell?
Wisconsin is 5-4, including 3-3 in the Big Ten this season, with remaining games against No. 1 Oregon, Nebraska and Minnesota. Where does Wisconsin go from here? Here are five thoughts on the program as the Badgers enter their second bye week of the regular season:
1. Wisconsin has a quarterback problem with no clear-cut solution. Braedyn Locke has started six games since Tyler Van Dyke tore the ACL in his right knee against Alabama, and Locke’s limitations significantly contribute to Wisconsin’s struggle to beat quality competition. He has thrown at least one interception in every start this season and has eight interceptions total with one lost fumble.
Locke has been praised for his knowledge of the playbook, but his inability to execute at a high level under pressure has been evident. Both of his interceptions against Iowa came on throws into coverage, and both turnovers led to Iowa touchdowns. According to Pro Football Focus, he has had 15 batted passes at the line of scrimmage in two seasons. His career completion rate is 53.9 percent. His career quarterback rating of 112.4 ranks 22nd out of the 23 Wisconsin quarterbacks who have started at least two games since 1993 (ahead of only Jay Macias’ 106.4).
I don’t know if true freshman backup quarterback Mabrey Mettauer is the answer. Reporters haven’t seen practices since the middle of August, and he was far behind Van Dyke and Locke at the time. I can understand coaches not wanting to put Mettauer in a position to fail, and using him in Wisconsin’s next game against No. 1 Oregon wouldn’t be ideal. But at this point, it may be worth rolling the dice to see whether he can provide a spark.
Mettauer can play in one more game this season to retain his redshirt, but redshirting doesn’t seem as important to a team in the transfer portal era. If Mettauer can add value or take pressure off Locke, Wisconsin should give him a look. At the very least, it would provide coaches a firmer idea of whether Mettauer could challenge for snaps next season because Fickell has said the only way to know about a quarterback is to watch him play in games.
GO DEEPER
Who Wisconsin could turn to at QB in 2025: Tyler Van Dyke return? Explore transfer portal?
2. What does Wisconsin do at quarterback long-term? A lot of it has to do with whether Fickell retains offensive coordinator and quarterbacks coach Phil Longo because there likely would be a transfer portal exodus with his departure. But the Badgers need to be aggressive, which includes doing something Fickell has said he doesn’t want to do — pursue a transfer portal quarterback for a third consecutive offseason.
Van Dyke has another year of eligibility, but his ACL injury complicates a timeline when Wisconsin needs certainty. Cole LaCrue is a redshirt freshman who hasn’t thrown a pass and was recruited by the previous coaching staff. Mettauer has played 16 snaps and thrown one pass. Braedyn’s younger brother, Landyn, is committed in the 2025 class but tore his ACL during his senior season.
Fickell and his staff have shown dedication in their pursuit of upgrading talent at multiple positions. No position is more important for Wisconsin to move forward than at quarterback. Wisconsin has been in contact with four-star 2025 quarterback Carter Smith, who recently decommitted from Michigan. The Badgers hope to host a game day visit for him when Wisconsin plays Oregon. But Wisconsin also hasn’t started a true freshman at quarterback since 1991 and could use a player with at least some experience who is capable of helping the Badgers win games. That’s why exploring the transfer portal for a player with multiple years of eligibility could make sense.
Braedyn Locke has thrown eight touchdowns and eight interceptions this season for Wisconsin. (Jeffrey Becker / Imagn Images)
3. Fickell is only two seasons in at Wisconsin, and he isn’t going anywhere considering the move McIntosh made to hire him in late November 2022. It seems reasonable to believe Fickell will be granted a few more years to try and turn around the program with a roster full of his players, which is something former Badgers players like Joe Thomas and Joe Schobert told me after the USC loss.
GO DEEPER
What do former Wisconsin players think about the Badgers?
But the same can’t be said for his assistant coaches. Fickell replaced his offensive line coach after one season because he didn’t like the direction it was headed under Jack Bicknell Jr. The biggest question to emerge this season is whether Fickell will move on from Longo, who put up big numbers at previous schools but hasn’t done the same at Wisconsin. Longo has been hampered, in part, by starting a backup quarterback for nine of 22 games. But he also handpicked that backup out of the transfer portal. And even when Tanner Mordecai or Van Dyke played, the offense rarely clicked.
Reporters have been left to try and read between the lines of what Fickell says he wants for the offense and whether that aligns with what Longo wants. But so far, the marriage isn’t working. In the four biggest games of the season, Wisconsin has been outscored 150-54. Wisconsin averaged 23.5 points per game last season, its lowest output in 19 years, and is at 25.1 points per game this season, hardly the step necessary step forward. Wisconsin’s final three regular-season opponents all rank in the top 25 nationally in scoring defense and in the top 20 in total defense.
Longo has one year left on a three-year deal that pays him $1.25 million annually. If Fickell chooses to take a new path, finding the right offensive approach will be paramount.
4. Plenty of time has been spent over the past two seasons on the lack of meaningful progress on offense. But what about the defense and whether defensive coordinator Mike Tressel is the right answer? Iowa ran for 329 yards against Wisconsin, the most the Badgers have surrendered since the 2012 Rose Bowl against Oregon and the most in a Big Ten game since 2005 against Minnesota. Wisconsin primarily played in a nickel defense even though Iowa wasn’t much of a threat to pass. Iowa ran the ball 54 times and passed 10 times.
Tressel said when he arrived that he planned to “mesh the elite,” between what worked for Jim Leonhard at Wisconsin and for Tressel while at Cincinnati. Whatever meshing has transpired, it’s hard to see what has been elite. Wisconsin ranks sixth nationally in pass defense because it has played several poor passing offenses. But the best quarterbacks the Badgers have faced — Alabama’s Jalen Milroe, USC’s Miller Moss and Penn State’s Drew Allar (for a half) — completed 56 of 80 passes (70 percent) for 652 yards with seven touchdowns and one interception. Wisconsin’s run defense, meanwhile, ranks 92nd (164.6 yards per game).
Wisconsin doesn’t have the type of All-America linebackers that have led the way in previous seasons. Tressel and the staff worked to find more athleticism at the position through the portal, and it has not generated better results. It can be tough to determine how much lack of success stems from scheme or talent, but there is plenty of blame to go around.
GO DEEPER
Penn State loss proves Wisconsin’s not ready for prime time … yet again
5. Fickell told reporters after the Iowa game that “we all know what we signed up for,” which was an expectation to play the best football possible. Then, he stated the obvious: “Right now, that’s not the case.”
Fickell had a tougher task than he could have imagined in taking over a program on the downswing. Were the changes he tried to implement too drastic? Does his messaging ring hollow? Does Wisconsin simply not have the personnel capable of consistently contending? This offseason figures to be the most critical of Fickell’s time at Wisconsin.
The problem is it’s hard to see the path getting better in the short term. The schedule next season is tougher with road games against Alabama, Indiana, Michigan, Minnesota and Oregon, as well as home games against Iowa and Ohio State. Those teams this season are a combined 53-17. Wisconsin can’t hide in the Big Ten West anymore and needs to win to prevent fan apathy from setting in.
Maybe NIL and a revenue-sharing model in which schools can directly pay athletes $22 million across all sports will help. But Wisconsin is battling plenty of other schools for the same players. The Badgers still need to develop players over time, which was a staple under past regimes but is more challenging than ever in the current college football landscape.
It’s difficult not to look big picture and wonder where this program is headed. Are the Badgers diving deep into an abyss similar to Nebraska, searching in vain for relevancy that will take decades to find? Fickell is frustrated with the results. It’s up to him to find answers he doesn’t have right now.
“There’s going to be a lot of guys, myself included first and foremost, that are going to have a self-check,” Fickell said after the Iowa game, “and look in the mirror, and really kind of self-evaluate what they’re willing to do moving forward.”
(Top photo: Jeffrey Becker / Imagn Images)
Wisconsin
Shipwreck Coast sanctuary council to meet July 16 in Sheboygan
Residents can attend the July 16 meeting in Sheboygan or submit written comments by email to NOAA.
Wisconsin Shipwreck Coast National Marine Sanctuary has 36 shipwrecks
Discover the history, shipwrecks and impact of the Wisconsin Shipwreck Coast National Marine Sanctuary, established to protect maritime heritage in Lake Michigan. This video was created by the Wochit AI tool.
Wochit
SHEBOYGAN – Residents can attend or comment on an upcoming meeting of the Wisconsin Shipwreck Coast National Marine Sanctuary Advisory Council scheduled for July 16 in Sheboygan.
The gathering will take place from 6 to 8 p.m. at the Sheboygan County Museum, 3110 Erie Ave., according to a community announcement. Members of the public are invited to attend and observe discussions.
The agenda includes routine council business, updates from working groups, community reports and briefings from NOAA staff on sanctuary programs, research and upcoming events.
Public can provide comments during meeting
A public comment period is planned for about 7:50 p.m., giving attendees a chance to share feedback directly with council members.
Those unable to attend may submit written comments by email to jean.prevo@noaa.gov, according to the announcement.
Council shares updates on sanctuary programs
NOAA’s Office of National Marine Sanctuaries will provide updates tied to the Wisconsin Shipwreck Coast National Marine Sanctuary, including research initiatives and community engagement efforts.
More information about the council and its activities is available online at sanctuaries.noaa.gov.
This story was created by reporter Nida Tazeen, NTazeen@usatodayco.com , with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
Wisconsin
A Wisconsin family is suing Target after their 10-month-old died from swallowing a water bead
A Wisconsin family lost their ten-month-old daughter after she swallowed a water bead. They blame Target and the water bead manufacturer for her death.
This week, Taylor and Tyler Bethard filed a lawsuit against Target in Hennepin County, claiming that the company failed to warn them and other customers about the dangers of a water beads product that used to be sold exclusively at Target.
Water beads are marketed as toys that come with sensory kits or craft sets, but data shows the products are prone to injuring young children. The polymer material is extremely absorbent, allowing water beads – which are often colorful – to expand around 100 times their original size when they interact with water or liquid. This presents a hazard for kids; the United States Product Safety Commission states that between 2017 and 2022, there were 6,300 water bead-related ingestion injuries that required treatment from emergency departments across the country.
In 2023, a 10-month-old girl died. Her name is Esther “Jo” Bethard. According to court filings, Taylor Bethard found her daughter unresponsive in her crib on the morning of July 7, 2023, after she had suffered symptoms of a stomach illness overnight. Medical examiners told the family that her death was caused by swallowing a single water bead.
The Bethards had purchased a Chuckle and Roar water bead set in the spring of 2022 for Esther Jo’s older siblings, never intending for the infant to interact with the water beads.
Target and the Chuckle and Roar manufacturer, Buffalo Games LLC, mutually agreed to pull the product from the shelves in November of 2022. Court records show an email exchange between Buffalo Games and a product safety employee at Target where the manufacturer noted that while their water beads had met safety standards at the time, they wanted to “avoid any future unintended misuse of the product.”
That conversation was prompted after Buffalo Games was informed that an infant required surgery after ingesting a water bead from the Ultimate Water Beads kit. Target agreed to end sales, indicating that this would be classified as a “safety removal.”
The Bethard’s lawsuit alleges that Target clearly knew how dangerous these water beads could be, but failed to warn them or other customers. Target stopped selling the product about eight months before Esther Jo died. Daniel Mann, a personal injury attorney representing the Bethards in this case, said that Esther Jo would still be alive if Target had acted.
“With all this information Target didn’t do anything to reach out to the family or other consumers to let them know about this problem,” Mann said, “I think 10/10 people would say Target had a responsibility to do more than what they did, which was nothing.”
A spokesperson for Target said that they would not comment on ongoing litigation, but the company had already responded to an identical complaint filed by the Bethards in the State of New York. In 2025, the Bethards sued both Target and Buffalo Games in Erie County, N.Y., because that was where the manufacturer was based. In response to the lawsuit there, court filings show that Target denied the allegations that they knew of an extraordinary danger posed by the water beads and failed to notify customers.
The complaint was dismissed against Target in New York, Mann explained, due to jurisdiction. This lead to them refiling in Hennepin County this week.
In a statement to WCCO on the new legal action, a Target spokesperson said “We extend our deepest sympathies to those affected by this tragedy, and we worked closely with the manufacturer of the product at the time the incident occurred.”
Taylor Bethard, Esther Jo’s mother, has lead the charge to ban water beads entirely. Her efforts lead to the United States Consumer Product Safety Commision recalling the more than 52,000 Chuckle and Roar Ultimate Water Beads Activity Kits that were in circulation. The recall took effect in September of 2023. Target, Walmart and Amazon announced that they would stop marketing water beads to children.
Bethard is also working with Wisconsin U.S. State Senator Tammy Baldwin to establish federal legislation to permanently outlaw all water beads. This past spring, the CPSC established new legal guidelines that restrict the size of water beads to try to ensure high safety standards.
Wisconsin
Wisconsin State Patrol rides with truck and bus drivers to spot violations in five areas
(WLUK) — Wisconsin State Patrol troopers are teaming up with truckers to better spot dangerous driving behaviors.
The annual Trooper in a Truck initiative kicks off next week in Wisconsin.
Troopers will ride along with with semitruck and bus drivers to use the higher vantage point to spot dangerous driving behaviors, especially near commercial motor vehicles.
Troopers will be looking for risky driving behaviors, including distracted driving, speeding, following too closely and seatbelt violations. When an officer identifies a violation from the truck or bus, they will radio to patrol cars in the area for appropriate enforcement action.
Drivers can expect to see Trooper in a Truck enforcement in the following areas:
BE THE FIRST TO COMMENT
- Monday, July 13: Eau Claire
- Tuesday, July 14: Waukesha
- Wednesday, July 15: Madison
- Thursday, July 16: Green Bay
- Friday, July 17: Wausau
-
Minneapolis, MN5 minutes agoUptown businesses push to delay Lyndale Avenue project
-
Indianapolis, IN12 minutes agoData center moratorium proposed by Indianapolis City-County Council president
-
Pittsburg, PA14 minutes ago
Popular Pittsburgh food truck Street Fries opens South Side restaurant
-
Augusta, GA20 minutes agoMan charged with murder in shooting death of Augusta woman
-
Washington, D.C27 minutes agoASGCU leaders celebrate country’s 250th birthday at national conference – GCU News
-
Cleveland, OH29 minutes agoWanted sex offender arrested at the same Cleveland home where missing Tennessee mother found dead
-
Austin, TX35 minutes agoTexas Has One Trait Almost Every National Champion Shares
-
Alabama41 minutes agoFinal 2026 MLB mock draft projections for Alabama’s Justin Lebron