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Wisconsin tourism brings in record $25 biilion for the state

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Wisconsin tourism brings in record  biilion for the state


BAYFIELD, Wis. (Northern News Now) – On the southwestern shore of Lake Superior sits a county with a population of less than 20,000.

But that same county brought in $93 million in tourism to Wisconsin last year.

According to the Wisconsin Department of Tourism, the total economic impact in the state hit a record-breaking $25 billion in 2023.

The growth has come with the help of national events like the American Birkebeiner, Book Across the Bay, the Bayfield Apple Festival, and local events like; the Iron River Blueberry Festival, Cable Fall Fest, and Cornucopia Days.

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“We have so many small rural communities and not a lot of industry to support our economy. So tourism really is woven into the fabric of our lives up here. To have that outside money coming in to help boost our economy is critical,” said Director of Bayfield County Tourism Mary Motiff.

Tourism is very important to those rural communities in the county with one in five jobs involved with the tourism industry according to Travel Wisconsin.

“This is just an amazing place and it’s hard to get people to make the leap to come here if they haven’t been here before. But once they get here they are hooked and they fall in love with it just like we did,” said Motiff.

Motiff also said national and local partnerships help to build the industry. This includes the local group Native American Tourism of Wisconsin (NATOW).

NATOW’s focus is to promote tribal lands in the area so tourists can learn more about the cultures that are native to the area.

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“We come together to help others learn about some of the things that they might not know about. We had a panel today on routes and roots and it was about our history,” said NATOW Executive Director Kimberlee McGeshick.

On Friday NATOW held their annual conference at the Legendary Waters Casino and Resort in Bayfield to celebrate 30 years of being committed to sustaining tourism for tribes in Wisconsin.

“Working with all 11 tribes in one state is, overwhelming and it’s beautiful. It’s probably the best job I’ve ever had. Being able to help and promote brothers and sisters. I’ve come and grown into an amazing family, a tourism family,” said McGeshick.

Those partnerships that have helped build Wisconsin tourism have also helped tourists respect the history of the land.

“We have so much to learn from our Indigenous partners who were here long before we were in this area, there’s a lot to show off but we need to do it in a respectful way,” said Motiff.

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The 11 tribes NATOW works with include the Bad River Band of Lake Superior Chippewa, Ho-Chunk Nation, Lac Courte Oreilles Band of Lake Superior Chippewa, Lac du Flambeau Band of Lake Superior Chippewa, Menominee Tribe of Wisconsin, Oneida Nation, Forest County Potawatomi, Red Cliff Band of Lake Superior Chippewa, St. Croix Chippewa, Sokaogon Chippewa (Mole Lake), and Stockbridge-Munsee,

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Wisconsin former four-star quarterback Mabrey Mettauer appears headed for transfer portal

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Wisconsin former four-star quarterback Mabrey Mettauer appears headed for transfer portal


MADISON – It appears that the Wisconsin football team will have almost a completely new quarterback room next season.

Mabrey Mettauer, the last scholarship player left at the position on the roster from this season, is expected to enter the transfer portal, according to 247sports. The 6-foot-4, 230-pound true freshman from The Woodlands, Texas, was a consensus four-star recruit coming out of high school.

This season he served as the top backup to Braedyn Locke after Tyler Van Dyke suffered a season-ending knee injury against Alabama. Mettauer appeared in one game and completed his only pass attempt.

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He maintained his redshirt status and will have four years of eligibility remaining.

Mabrey’s departure was the last domino to fall from the firing of Phil Longo as offensive coordinator. Like Van Dyke and Locke, Mettauer came to Wisconsin with the idea that he would play in Longo’s pass-friendly offense.

Locke’s brother, Landyn, a member of the 2025 recruiting class, was also recruited by Longo. Landyn Locke has been released from his letter of intent and has re-opened his recruitment.

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After 247sports broken the news of Mettauer’s expected departure he reposted the post on his X and Instagram accounts.

The loss of Mettauer means Wisconsin has three scholarship quarterbacks plus walk-on Milos Spasojevic on the roster for next season:

* Billy Edwards Jr., who started this season at Maryland and threw for 2,800 yards. He has one year of eligibility left.

* Danny O’Neil, who started at San Diego State as a true freshman and threw for 2,000 yards this season. He has three years of eligibility remaining.

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* Carter Smith, a four-star prospect from Florida, will enroll early and participate in spring practice.



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14-year-old killed in Wisconsin school shooting shared gifts of music and art with many, friends say

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14-year-old killed in Wisconsin school shooting shared gifts of music and art with many, friends say


MADISON, Wis. — Rubi Patricia Vergara was a talented young teenager who often handcrafted gifts for others and shared her musical talents with many, family friends recounted at funeral services held Saturday morning.

14-year-old killed in Wisconsin school shooting shared gifts of music and art with many, friends say

Vergara, 14, was a student at Abundant Life Christian School in Madison, Wisconsin, where she was shot and killed by a fellow student Monday. Teacher Erin West, 42, was also killed in the attack.

“She was a quiet, gentle spirit who cared deeply for others,” City Church lead pastor Tom Flaherty said. “But Rubi also had a faith beyond her years.”

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Vergara’s services were held at City Church, which is adjacent to the school. West’s funeral is set for Monday at Doxa Church in Madison, according to her obituary.

Two other injured students remained hospitalized Saturday in critical condition but were stable, UW Hospital said.

A family friend, Dawn Moris, spoke about Vergara’s compassion and empathy. Vergara made personalized birthday cards for loved ones with digital artwork, origami and had started crocheting. Moris showed those in the congregation a small crocheted smiley face potato crafted by Vergara.

“She applied a caring and creative approach to everything she did,” Moris said.

Vergara played keyboard in a family worship band and could hear a song and pick it up on the piano, Moris said. As a singer, she had a special talent of harmonizing and “sang like an angel,” Moris said.

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Vergara’s aunt played her niece’s favorite song, “Shoulders” by for King & Country, on the guitar during the service. Her uncle, Andy Remus, thanked the people of Madison for supporting his family this past week.

Police say the shooter, 15-year-old student Natalie “Samantha” Rupnow, shot herself at the school and died at a Madison hospital. Police have said she was in contact with a man in California who authorities say was planning to attack a government building. Rupnow’s motivation for the attack remains a key part of their investigation.

Volmert reported from Lansing, Michigan.

This article was generated from an automated news agency feed without modifications to text.

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Teenager accused in Wisconsin school shooting had a tumultuous family life, court documents show

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Teenager accused in Wisconsin school shooting had a tumultuous family life, court documents show


MADISON, Wis. — A 15-year-old girl who police say killed two people and wounded multiple others at a private Christian school in Wisconsin endured what appeared to be a tumultuous home life marked by divorces, custody battles and a series of court-mandated mediation sessions to resolve disputes over her care, according to court documents obtained by NBC News.

Jeff and Mellissa Rupnow married and divorced twice, during which their daughter Natalie Rupnow would at times travel between her parents’ homes every few days and attend therapy.

They married in 2011 and divorced for the first time in 2014, according to court documents.

The two agreed to joint custody of Natalie, but she would live primarily with her mother, the documents state.

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They remarried in 2017, according to their marriage certificate obtained by NBC, but filed for divorce a second time in 2020. Mellissa and Jeff Rupnow again agreed to share custody of Natalie, but this time she would spend “equal time with both parents,” the court documents show. A divorce certificate obtained by NBC News shows their divorce was finalized in 2021.

Natalie Rupnow, who also went by Samantha, shot and killed a teacher and a student and wounded six others during study hall on Monday at Abundant Life Christian School in Madison, Wisconsin, before dying from an apparent self-inflicted gunshot wound, police said. The victims were identified as Erin M. West, 42, and Rubi P. Vergara, 14.

Two students who sustained life-threatening injuries during the shooting remained in the hospital and the other four injured have been discharged, police said.

The FBI detained Alexander Paffendorf, 20, in California earlier this week and ordered him to temporarily surrender his firearms after he allegedly communicated with Natalie Rupnow. Authorities say Paffendorf admitted to discussing plans with Rupnow to arm himself with explosives and target a government building. The FBI uncovered messages between the two but did not disclose their alleged plans.

Paffendorf and his family could not immediately be reached for comment.

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A makeshift memorial at Abundant Life Christian School in Madison, Wis., on Dec. 17.Jamie Kelter Davis / New York Times via Redux

The apparent turmoil in Natalie Rupnow’s family life, as documented by court records, offer a glimpse into events that may have shaped her path before Monday’s tragedy.

In 2022, Mellissa and Jeff Rupnow sought mediation for custody of Natalie. That May, Dane County Family Court Services notified the parents of a requirement to attend a “mandatory parent education program via Zoom” due to a “disagreement concerning child custody and/or physical placement.” A month later, according to court documents, Mellissa Rupnow had “been scheduled to attend on June 2nd and June 16, 2022, but did not appear” for the Parent Education Program. Shortly after, the couple was asked to appear for a “mandatory mediation session in person appointment.”

In July 2022, an agreement was reached, granting them joint legal custody of Natalie, who would primarily live with her father, according to court documents. The documents also indicate that the parents agreed to “consider Natalie’s therapist’s recommendations regarding placement” for Natalie during the weekends.

Natalie’s mother agreed to connect with her therapist and “participate in therapy to the extent recommended by the therapist,” according to the court documents. Natalie’s father would make “every effort to schedule therapy appointments” to accommodate the mother’s schedule.

The court documents noted that “the parents report a generally positive co-parenting relationship and will continue to communicate with one another by text messages and phone conversations.”

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Jeff and Mellissa Rupnow did not respond to multiple requests for comment. Madison Police Chief Shon Barnes said the two are “fully cooperating” with investigators, who are still trying to identify a motive and have not released many details on the teenager.

“Identifying a motive is our top priority. But at this time, it appears that the motive was a combination of factors,” Barnes said at a news conference.

Trish Kilpin, the director of Wisconsin’s Office of School Safety, said on Monday that “targeted violence is preventable.”

“When somebody decides to use violence, it’s often to redress an upset or a grievance, and they progress down a pathway towards that violence,” Kilpin said. “And when they do that, they often study previous school shooting incidents.”

A neighbor of Jeff Rupnow’s who spoke to NBC News expressed shock when he learned about the shooting and described Jeff as a “kind person.”

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“He really helped us out,” said the neighbor, who did not want his name used out of fear of publicity about the case. “I know we’re still trying to piece everything together.”

The neighbor indicated he didn’t know Natalie, saying “the very limited things we knew, it’s horrifying for everyone, obviously, and just horrifying for the families of the school and those kids.”

Selina Guevara reported from Madison, and Chloe Atkins and Daniella Silva reported from New York City.



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