Wisconsin Grocery Store’s Massive Frozen Pizza Section Goes Viral

A Wisconsin lifestyle has discovered itself spreading worldwide.

On Oct. 12, Twitter person @MikeBradleyMKE, whose actual title is Michael Bradley, shared a one-minute video by which he pushes his cart by a Wisconsin grocery retailer’s frozen pizza part — and after being considered over 6 million instances, it is reached far past the Badger State.

“A frozen pizza part in Wisconsin,” reads the now-viral tweet highlighting the intensive choice at an area grocery retailer known as Woodman’s.

After capturing 14 stocked industrial glass door freezers stuffed with solely frozen pizza, the video pans to the correct the place two small show freezers stuffed with extra ice chilly pepperoni, sauce and cheese could be seen, prepared for the choosing. However, after all, that’s not all.

The cart continues making a visit down an space flanked with two extra aisle-long show freezers holding actually solely pizza pies of the frozen selection. Bellatoria, Homerun and Roma pizza manufacturers, amongst others, could be noticed as Bradley turns solely to see extra frozen pizza in his eye line, wherever he appears to be like. The one non-pizza merchandise in all the video are objects like pre-packaged Parmesan cheeses and different slice-friendly accoutrements sitting on cabinets above the freezers.

Response to what we’re calling The Nice Midwestern Pizza Focus of 2022 ranges from starry-eyed bewilderment to thrill, with native Wisconsinites and Cheeseheads letting it’s recognized that that is fully regular conduct in America’s Dairyland.

“That is like one in all my mother’s texts,” tweeted one particular person in response to the video.

“I’m not going to lie, once I moved to Nevada, I used to be critically upset that there have been solely six manufacturers of frozen pizza and never even all of the styles of these flavors,” said one other Twitter person. “If you wish to freak out a Wisconsinite, inform them there’s solely three choices of Tombstone.”

“Enjoyable Reality: the frozen pizza was invented in Wisconsin and Wisconsinites eat probably the most frozen pizza per capita,” tweeted one other particular person.

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They’re half proper about that — whereas Wisconsinites do eat probably the most frozen pizza per capita within the nation, the transfer that pizza took from the brick oven into the grocery retailer freezer occurred step by step over time in a number of states across the nation beginning round 1950, together with in New York, Massachusetts and the Midwest.

Nonetheless, there’s no denying now that Wisconsin is the undisputed champion of frozen pizza — simply take a look at the fabric. Wisconsin — whereas primarily hailed for its cheese tradition — can be residence to a number of frozen pizza manufacturers like DiGiorono, Palermo, Roma, Tombstone and lots of extra.

“That isn’t a typical grocery retailer in WI. That’s Woodman’s—which is absolutely the heaven on Earth of grocery shops,” said one other Twitter person. “Double the dimensions and collection of any regular retailer. The superior pizza choice is an incidental by-product of that.”

One other person took a video of the grocery retailer’s cheese choice, which is equally expansive in dimension.

“I took a video of the Kenosha Woodman’s cheese part,” tweeted another person. “It simply. Retains. GOING.”

“If each fridge door had 200 pizzas behind it, there would have been 2800 pizzas simply within the row of fridges. Possibly double that for the entire part? Superb,” replied one other particular person, guesstimating the quantity of pizzas that the freezers maintain.

However was that Twitter person proper? We needed to discover out.

We reached out to Woodman’s, who confirmed the video was taken in one of many chain’s areas. We requested how a lot pizza Woodman’s really sells, and as you possibly can see, it’s clearly loads. However as Clint Woodman, president of Woodman’s Markets, informed us himself, that pizza plethora is just not the one smorgasbord of scrumptiousness the chain sells.

“We feature over 100,000 objects in our shops,” Woodman informed TODAY Meals. “Value and selection is our area of interest.”

Woodman mentioned he was fully unaware his pizza part had gone viral on the web however was appreciative of the constructive consideration. Nonetheless, identical to the commenters from the Wisconsin space, it was clear that getting used to such a broad choice is a simply a part of Woodman’s attraction.

“Folks in Wisconsin love frozen pizzas, I suppose,” mentioned Woodman. “We’re recognized for our big number of objects and frozen pizza is among the sections the place there’s simply so many alternative suppliers and we provide all the pieces that anybody would need.”

Woodman mentioned that in simply the pizza part alone, they inventory 650 separate pizza facings (basically the rows or columns of things you see in a grocery aisle) and 50 totally different manufacturers, taking over a complete space of 600 sq. ft within the retailer.

Is that this making you need pizza? Nicely, get on the market and cheese the day!

This text was initially printed on TODAY.com