Wisconsin
Christmas tree farmers say prices have stabilized this year and people are buying trees earlier
See Milwaukee’s Christmas tree being harvested, delivered and set up
Milwaukee’s Public Works harvested a 64-ft Colorado blue spruce donated by the Yeager Family. The tree was delivered to the plaza outside of Fiserv Forum to serve as the City’s Christmas tree.
Every year, Christmas tree farms throughout Wisconsin help residents get their families and homes in the holiday spirit.
And this year, there’s more good news for tree seekers. For the first time in at least half a decade, average Christmas tree prices have remained the same as the previous year, said Greg Hann, promotions director for the Wisconsin Christmas Tree Producers Association and owner of Hann’s Christmas Farm in Oregon, Wis.
The current average price of a 7-to-8-foot Fraser fir or Balsam tree ― the most common height and species of Christmas trees ― is between $95 and $110 in southern Wisconsin, according to Hann.
“I think we’re now at a plateau spot where we’ll be holding these prices for a while,” he said.
Before this season, prices rose annually over the past five years, starting at around $75 before the COVID-19 pandemic.
“Prices have increased through COVID because the popularity has been going up and up quite a bit to have a live tree. … Because more people were around, we had quite a demand,” Hann said.
In addition to growing demand, labor, fuel and fertilizer costs have climbed since the pandemic. At Hann’s farm, staff wages have gone up from about $10 per hour to between $16 and $20 per hour as workers have asked for more pay to keep up with the cost of living.
“That has to be added somewhere into the whole mix, so then the tree prices go up …,” he said. “If we ever see $2 a gallon for gas again, I think our whole economy would be very much sparked from something like that.”
Consumers can find cheaper Christmas trees closer to Wisconsin’s major tree production areas in the state’s central and northern regions. There, farmers like Hann don’t have to cover the trucking and fuel costs of transporting trees multiple hours south. Wages also are lower up north, where the cost of living isn’t as high, Hann said.
“You can definitely save money by driving two or three hours north of the Madison or Milwaukee area …,” he said. “You could probably gain back that $30.”
This is true at Silent Night Evergreens, a wholesale Christmas tree farm about 2 hours northwest of Milwaukee in the Marquette County village of Endeavor. The farm sells a limited number of “choose-and-cut” 7-to-8-foot Fraser firs and Balsams for between $77 and $84.
Live Christmas trees grow in popularity
Despite rising tree prices in recent years, Hann said he hasn’t seen a drop in customers ― perhaps because artificial trees, many of which are produced overseas, have also become more expensive due to increased shipping costs. He also noted that live trees have piqued the interest of younger consumers.
“I think it’s that newer generation of people (interested in) agri-tourism and coming to the farm and wanting to see things,” he said. “It’s neat to see that younger generation wanting to learn about how things are produced.”
If you’re still not convinced about getting a live tree, Hann emphasized the value and family time one can provide.
“The nice thing about a Christmas tree is, for the $100, what you really get. You know, you pump your tank of gas for $60, you go to a movie for $60, and it’s over. By coming here, you have the experience of the farm, you have the experience of your kids being together and being able to go cut a tree. Then, you take the tree, and you even have more time decorating it, and then it’s in your house for so long.”
People are getting Christmas trees earlier
Although sales have been strong so far this year, Hann said it’s been “odd” because this Thanksgiving was later than the past four years.
“Customers are funny because they’ll look at Thanksgiving and then decide on when they buy their tree,” he said. “If Thanksgiving is late, they’re dragging their feet and coming up later. If Thanksgiving is early, we’ll have the majority of our sales almost done by now like last year.”
David Chapman runs Silent Night Evergreens with his wife and family. In addition to shipping wholesale trees to over 100 nurseries and tree lots across the Midwest (and even some further U.S. states), Chapman’s farm offers choose-and-cut trees to central Wisconsin customers.
Chapman has worked on the farm since childhood and took over the operation in 2016. He said interest in choose-and-cut trees is “up a little bit” from previous years. As for trends among Christmas tree buyers, he said people are coming earlier each year.
In the past, the first and second weekends of December were the farm’s biggest business days, he continued. “Now, the weekend after Thanksgiving is a very busy one,” and some people are even picking up their trees before Turkey Day.
Chapman thinks this stems from the pandemic years, when tree demand was “very high” because consumers were spending more time at home. “There was a limited supply where … maybe people were showing up and didn’t get a tree, so, next year, they all come earlier.”
Although Christmas tree lifespans depend on the species and how well you care for and water your tree, Chapman suggests people hold off until after Thanksgiving because all cut trees have a finite shelf life.
Like at Hann’s farm, Chapman said this is the first year in a while that tree prices haven’t “made any major jumps.”
“That’s good because I think, for a lot of people, it’s a product that if it gets too expensive, families can do without,” he said. “I do worry about that as an industry. If prices get too high, you don’t want to be pricing families out.”
Journal Sentinel reporter Kelly Meyerhofer contributed to this report.
Wisconsin
New Wisconsin AD Shawn Eichorst: Badgers Need ‘Texas Swagger’ And Less Humility
New Wisconsin athletic director Shawn Eichorst, who spent the last eight years at Texas, believes his new and old schools have much in common.
Both are well-regarded research universities in state capitals that belong to major conferences and have relatively similar enrollments.
He also pointed out one difference.
“There’s swag at Texas, right?” Eichorst said Tuesday during his introductory news conference. “There’s 30 million people in Texas. We’ve got swag, too, but we have a little humility with that deal. We need to get our shoulders up. We need to feel good about what it is that we’re doing.”
Wisconsin could gain more of that Texas swagger if its football program gets back to winning the way it did the last time Eichorst was employed in Madison. Eichorst, who most recently worked as a deputy athletic director at Texas, received a five-year deal worth $1.6 million annually, with provisions for increases and incentives. He was hired 2½ months after Chris McIntosh left to become the Big Ten’s deputy commissioner for strategy.
Eichorst worked at Wisconsin from 2006-11 when Barry Alvarez was AD and Bret Bielema was leading the football program. He followed that up with stints as an athletic director at Miami (2011-12) and Nebraska (2012-17) before Texas athletic director Chris Del Conte hired him in 2018.
He returns to Wisconsin with the Badgers coming off back-to-back losing seasons in football, a notable fall for a program that had 22 straight winning seasons from 2002-23. Wisconsin coach Luke Fickell has gone 17-21 after posting a 53-10 record with one College Football Playoff appearance in his last five years at Cincinnati.
Eichorst hasn’t worked with Fickell before but said he’s encouraged by their initial conversations.
“Obviously he’s won every place he’s been,” Eichorst said. “My expectation is more of me than him, meaning I need to pour into him, learn more about his program, how he has things set up, how his athletes are taken care of, how we’re supporting that endeavor. And then we can figure out, as we move along, what that might look like.”
Football struggles led to Eichorst’s downfall the last time he was an athletic director.
He fired Nebraska coach Bo Pelini in 2014 and hired Mike Riley, who had gone 93-80 in 14 seasons at Oregon State. Eichorst was dismissed shortly after Nebraska suffered an early-season loss to Northern Illinois in 2017. Riley was fired at the end of that season after going 19-19 in three years.
When Eichorst’s hiring was announced last week, he spoke about how much he had grown from that Nebraska stint. Wisconsin interim chancellor Eric Wilcots led the search and has emphasized Eichorst’s accomplishments at Texas, which has won the Learfield Directors’ Cup all-sports standings five times in the last six years.
Texas ranked anywhere from fifth to ninth in the Directors’ Cup standings in the five years before Wilcots’ arrival. Texas’ football team went a combined 23-27 from 2014-17 but has made two College Football Playoff appearances in the last three years.
“Everybody looks at the end result of what we did at Texas,” Eichorst said. “When we got there in 2018, we weren’t very good in a lot of areas. And that didn’t change overnight.”
Eichorst said one thing that has caught his attention about Wisconsin is the overall quality of its head coaches.
“You’re going to be as good as your coaches,” Eichorst said. “That’s it. If you have an elite group of coaches who are working together and uniting and galvanizing and learning from one another and taking it out to their individual programs, I think you can start to build something special. I go back to Texas. We built a room of really elite head coaches and put them at the top of everything we did to help guide us.”
Eichorst said this job is particularly important to him because of his Wisconsin roots. He was born in Lone Rock, about 45 miles northwest of the Madison campus.
He treasured his previous stint at Wisconsin and says he believes this school “represents everything that is great about higher education and college athletics.”
“Nobody will work harder for Wisconsin athletics,” Eichorst said. “I love this state, and I love everything that it represents. The passion is there. You can see it. I don’t have to make it up. I’ve lived it. It’s in my heart.”
___
AP college sports: https://apnews.com/hub/college-sports
Wisconsin
South Milwaukee, Wisconsin, officials in standoff with homeowner over year-round skeleton display
The city of South Milwaukee, Wisconsin, has ordered a homeowner to take down his year-round giant skeleton display or face fines, but the homeowner is standing firm and refusing, even as the deadline to remove the display has passed.
Now there’s a skeleton standoff.
The city cited ordinance violations in their order for Sean Oster to dismantle the lawn decorations. The notice specifically references “large Halloween decorations being displayed not during the appropriate time of year.”
Oster was also ordered to make other improvements to his property.
But Oster has refused to take down the display, which is re-dressed as the year goes on and is currently sporting a Fourth of July theme. The Institute for Justice, a public interest law firm, has come to his aid, saying the city’s actions violate Oster’s First Amendment rights.
City administrators declined to comment, citing a pending investigation. Neighbors have been divided by the display; some say they’re fine with it, and think it brings fun and positivity to the neighborhood, but some others want to see it removed and say the lawn should be kept up better and more consistently.
Oster said he’s hoping to reach an agreement with the city, and said he’s corrected all other violations outside of the display.
Wisconsin
Former Wisconsin judge to be sentenced after conviction in obstructing arrest of Mexican immigrant
Former Wisconsin Judge Hannah Dugan, who was convicted of felony obstruction for helping an immigrant evade federal officers in a case that highlighted President Donald Trump’s sweeping immigration crackdown, is scheduled to be sentenced Wednesday in federal court.
Dugan, 67, faces up to five years in prison after a jury convicted her on Dec. 19. She resigned from her position as a Milwaukee County circuit judge two weeks later amid threats of impeachment from Republican state lawmakers. She had been a judge for nine years.
Trump administration tried to make an example out of Milwaukee judge
The Trump administration brought the case against Dugan as the president pressed ahead with his sweeping immigration crackdown. Trump’s administration and his allies branded Dugan as an activist judge, while Dugan’s attorneys said during the trial that the Trump administration was trying to make an example out of Dugan to “crush her.”
Immigrant rights advocates and other Dugan allies argued that the administration was trying to use her case to blunt judicial opposition to Trump’s immigration efforts. The case became a bellwether nationally in the conflict between the judiciary and Trump’s immigration crackdown.
Republican U.S. Rep. Tom Tiffany, a fierce Trump loyalist running for Wisconsin governor, urged authorities to “lock her up” in a social media post following her conviction.
Dugan’s attorneys declined to comment ahead of the sentencing. Dugan did not testify during her trial, but her attorneys said she would be making comments to the court on Wednesday. That would be her first public comments on the case in more than a year.
Prosecutors push for ‘serious sentence’
Dugan’s attorneys argued that as a judge she was immune from prosecution. U.S. District Judge Lynn Adelman, who will hand down the sentence, has rejected attempts by Dugan to vacate her obstruction conviction.
Prosecutors argued in a sentencing memo filed last week that Dugan violated her oath as a judge and put both law enforcement and the public at risk.
“Judges are entrusted with tremendous discretion, but there is a line they cannot cross,” Executive Assistant U.S. Attorney Richard Frohling wrote. “The defendant crossed that line.”
Dugan’s attorneys argued she has “punished enough,” including resigning as a judge and facing threats of violence. They argued in her sentencing memo that she should not be sentenced to any jail time besides the part of one day she already spent in federal custody.
Under federal sentencing guidelines, the presentence report calls for 15 to 21 months behind bars. The judge is not bound by those guidelines.
Prosecutors said the average sentence for obstruction cases is 16 months, but they did not recommend a sentence.
“This was a serious offense, and it warrants a correspondingly serious sentence,” Frohling wrote.
No matter what she is sentenced to, Dugan’s attorneys said they plan to file an appeal.
Dugan’s case was a first for Wisconsin
Dugan’s case marked the first time that a state judge in Wisconsin went to trial on charges of obstructing immigration agents. She was found not guilty of concealing an individual to prevent arrest, a misdemeanor.
On April 18, 2025, immigration officers went to the Milwaukee County courthouse after learning 31-year-old Eduardo Flores-Ruiz had reentered the country illegally and was scheduled to appear before Dugan for a hearing in a state battery case.
Dugan confronted agents outside her courtroom and directed them to the chief judge’s office because she told them their administrative warrant wasn’t sufficient grounds to arrest Flores-Ruiz.
After the agents left, she led Flores-Ruiz and his attorney out a private jury door. Agents spotted Flores-Ruiz in the corridor, followed him outside and arrested him after a foot chase. A week later, FBI agents arrested Dugan in the courthouse, leading her outside in handcuffs.
Flores-Ruiz was deported in November.
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