South Dakota
South Dakota State hires Jackson as head coach
BROOKINGS, S.D. — Former South Dakota State player and assistant Dan Jackson has been hired as the Jackrabbits’ new head coach, the school announced Tuesday night.
Jackson takes over for Jimmy Rogers, who left for Washington State after leading the Jackrabbits to the Football Championship Subdivision semifinals.
Jackson was Idaho coach Jason Eck’s defensive coordinator this season and had been set to move to New Mexico for the same position under Eck before the SDSU job opened.
Jackson played for the Jackrabbits from 2003 to 2005 and became a graduate assistant at SDSU in 2012, when the program began its current streak of 13 straight FCS playoff appearances.
He was elevated to cornerbacks coach in 2014 and also served as recruiting and special teams coordinator and assistant head coach under John Stiegelmeier before moving on to Northern Illinois following the 2019 season. Jackson coached two seasons at Northern Illinois, then was hired at Vanderbilt, where he coached defensive backs during the 2022 and 2023 seasons.
The Jackrabbits, who won national titles in 2022 and 2023, finished this season 12-3 overall and as co-champions in the Missouri Valley Football Conference.
South Dakota
Rounds, Office of the Inspector General requesting first-hand accounts of poor mail service in South Dakota
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SIOUX FALLS, S.D. (Dakota News Now) – A squishy stress toy that’s been sitting on store shelves for years is suddenly becoming one of the hottest items in South Dakota, thanks to the power of social media.
NeeDoh, a line of sensory squeeze toys made by Schylling, has exploded in popularity on TikTok, where videos of people squeezing, stretching, and collecting the colorful toys have racked up millions of views. The viral attention is now translating into real-world demand, with retailers across the country struggling to keep them in stock.
At Child’s Play Toys in Sioux Falls, owner Nancy Savage recently announced a new shipment during a Facebook Live video.
Within hours, both Sioux Falls locations had sold out.
“So I’ve been in business, this November will be 17 years, and I have never seen anything like this,” Savage said. “It is the craziest thing.”
The frenzy isn’t limited to Sioux Falls.
At Black Hills Rally & Gold in Sturgis, manager Madison Bestgen said the store ordered what they believed would be enough inventory to last through the summer.
Instead, the shipment disappeared in less than two days.
“We made an order that we thought was going to get us all the way to the end of summer, and then when we got it in at the end of February, it lasted like a day and a half,” Bestgen said. “At that moment, we were like, ‘Oh yeah, this has blown up. This is something bigger than we thought.’”
The toys themselves aren’t new.
Both stores have carried NeeDoh products for nearly a decade and have built a steady customer base among children and adults alike.
But that changed once the product gained traction online.
“We had them out for people to play with, we’ve shown them to people, people with arthritis, we’ve sold them to so many adults, but all of a sudden, it went viral,” Savage said.
The surge in popularity has become a textbook example of what retailers call the “TikTok Effect,” where a single viral trend can transform an ordinary product into a sensation.
“It can change anything overnight into something absolutely wild,” Bestgen said.
The demand has been so intense that customers are traveling significant distances in search of the toys.
“We have people coming from everywhere,” Bestgen said. “We have people from Rapid City, Spearfish, Gillette, even, that are driving just because they want these NeeDohs.”
Savage has seen similar enthusiasm in Sioux Falls, especially when she goes live on Facebook to tell everyone.
“This is kind of a funny one, but at one of the salons downtown, somebody was getting their nails done, and the light popped up, and both the nail tech and the person getting their nails done ran down to pick up NeeDoh,” she said with a laugh.
NeeDoh’s popularity has also sparked a treasure-hunt mentality among collectors as stores wait for new shipments to arrive.
Savage believes that’s creating something positive beyond the sales numbers.
“It’s a fun, fairly inexpensive summer activity for people to go on a NeeDoh hunt and go around town looking for NeeDoh,” she said. “I think that is building community.”
Whether it’s the stress relief, the satisfying squish, or simply the influence of social media, retailers say the craze shows no signs of slowing down.
More information on Black Hills Rally & Gold Inc. can be found here.
More information on Child’s Play Toys can be found here, and the upcoming drop on Savage’s Facebook live can be found here.
Copyright 2026 Dakota News Now. All rights reserved.
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