Missouri
Missouri Sports Betting May 2026: $256.4M Handle, Record $21.3M Revenue
Missouri sportsbooks took $256,364,814 in wagers in May 2026, the lowest monthly handle since the market launched, yet operators posted their strongest revenue month yet at $21,250,814 on an 8.29% hold. The state collected $2,131,872 in tax. Six months after going live on December 1, 2025, Missouri has flipped the usual relationship between volume and revenue: handle keeps settling while revenue keeps climbing, because hold has risen steadily as the launch-period promotions fade. Online betting made up $252,593,427, or 98.53% of all wagers. Figures come from the Missouri Gaming Commission.
Missouri Sports Betting by Month, Since Launch
| Month | Handle | Online | Retail | GGR | Hold | State Tax |
|---|---|---|---|---|---|---|
| December 2025 | $543,039,131 | $538,881,520 | $4,157,612 | $20,758,443 | 3.82% | $521,201 |
| January 2026 | $385,138,868 | $380,412,197 | $4,726,670 | $6,703,555 | 1.74% | $137,873 |
| February 2026 | $277,005,418 | $273,285,304 | $3,720,114 | $10,301,007 | 3.72% | $1,214,627 |
| March 2026 | $329,355,588 | $324,060,170 | $5,295,418 | $20,757,550 | 6.30% | $2,178,985 |
| April 2026 | $273,397,863 | $269,884,804 | $3,513,059 | $20,284,270 | 7.42% | $2,028,427 |
| May 2026 | $256,364,814 | $252,593,427 | $3,771,387 | $21,250,814 | 8.29% | $2,131,873 |
Six Months In, Revenue Sets a Record
May marks a milestone worth pausing on. Missouri’s revenue reached its highest point yet even though its handle sank to a new low, a sign the market has moved past the giveaway-heavy launch phase and into steadier economics. Across its first six months, the state has now taken roughly $2.06 billion in total wagers, produced about $100.1 million in operator revenue, and delivered $8.2 million in tax. Crossing $100 million in cumulative revenue in half a year underlines how quickly Missouri established itself as a mid-sized market.
Handle Settles as the Launch Surge Fades
The volume side keeps normalizing. December’s $543 million opening was inflated by launch-day demand and heavy sign-up promotions, and handle has stepped down almost every month since, landing at $256.4 million in May, less than half that peak. Part of the decline is seasonal, with the sports calendar thinning as the basketball and hockey postseasons wind down and football stays months away. Part is simply the novelty wearing off. Mobile sportsbooks in Missouri continue to carry the market almost entirely, at 98.53% of May handle, a share that has held above 98% in every month since launch.
The Hold Keeps Climbing
The defining trend is the win rate. Hold ran at 3.82% in December, bottomed at 1.74% in January, then rose in four straight steps to 3.72%, 6.30%, 7.42%, and 8.29% in May. That climb is the engine behind the record revenue: as operators pull back the free bets and bonus play that suppressed early margins, more of each wagered dollar sticks. An 8.29% hold is still below the double-digit figures common in older markets, which suggests Missouri’s margin has further room to firm up as the market matures.
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