Minneapolis, MN
Target Announces Partnership With Shopify For 'Target Plus'
MINNEAPOLIS — Target announced Monday that it’s partnering with Shopify to offer a selection of its popular merchants and their products on Target Plus.
Target Plus is the Minneapolis-based retailer’s invite-only, third-party online marketplace
The new partnership with Shopify will expand Target Plus through an assortment of brands like True Classic, Caden Lane, and more, according to the company.
Certain Shopify merchants will be featured both online and in Target stores nationwide.
“It’s table stakes for merchants to be everywhere customers are, and as the world’s leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels,” said Harley Finkelstein, president of Shopify, in a statement.
“Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level.”
Shopify merchants can apply to sell online on Target Plus through Marketplace Connect.