Minneapolis, MN
Minneapolis Public Schools using music to help increase student bus usage
MINNEAPOLIS (FOX 9) – The college bus can play an vital function in a baby’s life, and the Minneapolis Public Faculty district is rolling out a brand new transportation marketing campaign.
The “save your seat” initiative is utilizing music to assist make sure that college students safe a seat on the bus.
The marketing campaign was rolled out in Could and urges mother and father to make it possible for their youngster secures a seat on the bus for the upcoming faculty 12 months.
“Register in your seat on the bus. That’s what it’s about so go to your faculty, register and be prepared for the bus and don’t miss it,” Nation Medlock, an eighth-grader at Olson Center Faculty instructed FOX 9.
A part of a rapping duo with a ardour for music, Medlock is given a chance to carry a childhood dream to life.
“They gave me some lyrics, and so they stated ‘Rap it’ and I did. And that’s what we did,” Medlock stated.
The music video was filmed on a college bus with North Excessive Faculty and North Commons Park as a backdrop.
It is now making the rounds on-line and on the radio. When the varsity district requested Medlock to take part, he stated he was, “Form of like blown away.”
“I believe that our marketing campaign has touched our communities in numerous methods,” stated Alejandrina “Ale” Mendez, a transportation coordinator with MPS. Along with showcasing college students’ abilities, she says the purpose of the marketing campaign is to plan forward. “For bus routing, determining what number of children, what number of buses, what number of routes, what number of drivers we’re going to wish for the autumn startup for 2022.”
The district is utilizing the ability of music to get college students on board, and Medlock is not lacking a beat.
“Don’t let anybody inform you totally different and simply imagine in what you imagine. And you are able to do something you can put your thoughts to,” he stated.
If you have not reserved your kid’s seat for subsequent faculty 12 months, it isn’t too late. Attain out to your native faculty for extra info.