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Minneapolis, MN

Minneapolis-based agency donates 50% of profits to use ‘business as a force of good’

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Minneapolis-based agency donates 50% of profits to use ‘business as a force of good’


Krista Carroll CEO and founder of Latitude (Latitude/Latitude)

To build Latitude into a full-service agency, Carroll hired subject-matter experts and added brand, strategy, creative, experiential and other services. While starting a business amid the Great Recession was “scary,” the prospect of it not flourishing was less dire than what they had seen in Haiti, she said.

“We can figure something else out,” she said.

The beginning of the pandemic, however, proved “really devastating,” Carroll said. Most client work then was in retail event activations and in-store merchandising, and 90% of current and forecasted business went away within a few days. Latitude continued some charitable giving, having put money into a donor-advised fund for that purpose.

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“During those layoffs, I was like, full transparency, maybe I shouldn’t have given so much away, even though we were a healthy company,” Carroll said. “But I decided that I truly believe that ‘business as a force for good’ is a worthy cause, and one that is worth digging really deep for. Even though it’s been a really steep climb, I still like the purpose of why we exist. Still gets me out of bed in the morning.”



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Minneapolis, MN

St. Paul murder charge: Minneapolis man shot with kids in car wasn’t intended target

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St. Paul murder charge: Minneapolis man shot with kids in car wasn’t intended target


A Minneapolis man who was fatally shot near a busy intersection in St. Paul while two young children were in his vehicle was not the intended target, according to charges filed Thursday.

Andre L. Mitchell, 26, was killed in a daytime shooting in November. His 2-month-old child was in the backseat, as was his 5-year-old sister. Mitchell’s little sister later told investigators that the car’s windows broke during the shooting and she covered the baby with her body while shots rang out.

The baby’s carseat was filled with broken window glass and there was a bullet hole in it, but the infant wasn’t harmed.

Officers were called to Aurora Avenue just off Dale Street at 1:35 p.m. on Nov. 22 on a report of a shooting outside an apartment building. Police found Mitchell near a Mazda’s front passenger seat with gunshot wounds to his upper torso. He died as St. Paul Fire Department medics were taking him to Regions Hospital.

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A 26-year-old man who’d been in the Mazda with Mitchell said they were waiting to pick up the mother of Mitchell’s child, who was working as a personal care attendant, when a black sport-utility vehicle drove past. The SUV’s rear passenger door opened and the man heard multiple gunshots. There were at least 13 bullet holes in the driver’s side of the Mazda and Mitchell was shot seven times.

The man with Mitchell said neither he nor Mitchell were from the area, and he didn’t know of Mitchell having any enemies.

Earlier confrontation

Officers were originally called to the Aurora Avenue apartment building about an hour before the shooting. A 23-year-old woman reported “that at least five women associated with the father of her child were making threats outside her apartment door,” that one of the women pointed a gun at the door and others had mace and knives, the complaint said.

She said she had let a cousin of her child’s father stay at her apartment, but the cousin became disrespectful and she kicked the cousin out. As a result, she said she’d been threatened.

Neither Mitchell nor the man in the Mazda with him were the father of the woman’s child or his cousin.

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Security camera footage showed a Mitsubishi Outlander, which appeared to have five people inside, stopped five feet from the Mazda. Four people fired handguns from the Mitsubishi toward the Mazda, before driving away. Police found the Mitsubishi is owned by a financing company and is associated with Steven Rawls Jr., 25, of Minneapolis, the complaint said.

Rawls is a brother of the 23-year-old woman who reported the initial problem. Phone location records showed Rawls’ phone was in the area of the homicide at the time of the shooting, the complaint said.

A group of people got into the Mitsubishi, driven by Rawls, “and shot up a car full of people not involved in the earlier incident,” killing Mitchell, the complaint said.

Arrested at hospital

Police arrested Rawls on Tuesday after he arrived at Hennepin County Medical Center with a gunshot wound to his hand. He told police he owned the Mitsubishi, but said he loaned it out. He said he did not go to St. Paul on Nov. 22.

When investigators asked Rawls if he recalled his sister having a problem on Nov. 22, he said he never left “Minneapolis that day as he was praying,” the complaint said. “When pressed and told that his statement wasn’t true, Steven Rawls asked for a lawyer and the interview was ended.”

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Rawls is charged with aiding and abetting murder and attempted murder. He is due to make his first court appearance in the case Friday; an attorney for him wasn’t listed in the court file Thursday.

The investigation into Mitchell’s homicide is ongoing.



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Minneapolis, MN

Murder charges: Minneapolis man wildly fires gun after fight, accidentally kills friend

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Murder charges: Minneapolis man wildly fires gun after fight, accidentally kills friend


A Minneapolis man who wildly shot his gun into a crowded intersection after a fight accidentally shot his friend in the head and killed him, according to criminal charges filed in Hennepin County District Court last week.

Jermaine Sylvester Watkins, 50, was charged with second-degree murder and illegal possession of a firearm in connection with the shooting death of William Demone Walker, 46, of Denver. The shooting happened in the 1700 block of 25th Avenue N. at 6:15 a.m. on Oct. 19, 2024, following an after-bar party in north Minneapolis.

Watkins made a first court appearance on Thursday, and his bail was set at $1 million. He was on supervised release with the Minnesota Department of Corrections at the time of the alleged murder. His probation stemmed from a conviction in 2014 on two counts of first-degree robbery and one count of kidnapping.

According to court documents:

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Surveillance video showed Watkins, Walker and several other people attended a late-night party in the 2400 block of Logan Avenue N. Watkins was wearing a Halloween mask that illuminated his face. Several partygoers later spilled out into the street with at least a dozen people in the intersection of 25th and Logan avenues, and a fight broke out.

Surveillance video showed a man dressed similarly to Watkins with an illuminated mask draped over the back of his neck, running down 25th Avenue, firing backward while swinging his arm. A bullet struck Walker, who was standing near the driver’s side of his vehicle, in the head. The video showed the shooter firing 10 shots, and 10 shell casings were found at the scene.

Shortly after Walker was shot, a woman ran up and climbed in the passenger seat of his car. She told the shooter to stop firing and get in the car. Shortly after she appears to realize Walker was shot. She ran over to him and said, “Frog, you shot him.”

Investigators spoke with Walker’s mother who told them “Frog” was a nickname for Watkins and that he was an associate of her son. Another witness who knew Watkins identified him in several still images from the surveillance videos the night of the party.



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Minneapolis, MN

-12 Windchill Friday, Arctic Blast To Stick Around: MN Weather

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-12 Windchill Friday, Arctic Blast To Stick Around: MN Weather


MINNEAPOLIS — A blast of arctic air is set to hit the state early Friday morning, bringing subzero wind chills and some of the season’s lowest temperatures so far.

On Thursday, expect partly sunny skies with a high near 21 degrees in the Twin Cities metro area. The real cold starts overnight with temperatures plunging to around 8 degrees. Northwest winds at 10 to 15 mph will make it feel even colder.

Friday night is when things really take a turn, with the mercury dropping to 1 degree and wind chills as low as -12 degrees.

After a mild December, January will bring more typical winter weather, with temperatures likely dipping below the seasonal average for this time of year.

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Here’s the full NWS forecast from the Minneapolis-St. Paul Airport:

Thursday: Partly sunny, with a high near 21. West northwest wind 5 to 10 mph.

Thursday Night: Partly cloudy, with a low around 8. Northwest wind 10 to 15 mph.

Friday: Mostly sunny, with a high near 15. Northwest wind 10 to 15 mph.

Friday Night: Mostly clear, with a low around 1. Wind chill values as low as -12. Northwest wind 10 to 15 mph.

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Saturday: Mostly sunny, with a high near 12. Northwest wind 5 to 10 mph.

Saturday Night: Mostly cloudy, with a low around 1. North wind 5 to 10 mph.

Sunday: Partly sunny, with a high near 13. North wind around 10 mph.

Sunday Night: Mostly cloudy, with a low around 5. North wind around 10 mph.

Monday: Partly sunny, with a high near 16. Northwest wind around 10 mph.

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Monday Night: Mostly cloudy, with a low around 5. Northwest wind around 10 mph.

Tuesday: Partly sunny, with a high near 13. Northwest wind around 10 mph.

Tuesday Night: Partly cloudy, with a low around 0. Northwest wind 5 to 10 mph.

Wednesday: Mostly sunny, with a high near 12. West northwest wind 5 to 10 mph becoming southwest in the afternoon.



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