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VISIT Milwaukee unveils new logo, branding ahead of big year for city

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VISIT Milwaukee unveils new logo, branding ahead of big year for city


MILWAUKEE — On Tuesday, VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the national spotlight this summer for the Republican National Convention (RNC).

This is the first rebrand in nearly 20 years for the organization. It has been in the works for two years. The team at VISIT Milwaukee said they are proud of what they have come up with.


What You Need To Know

  • VISIT Milwaukee unveiled its new logo with hopes of a fresh re-brand before the city is in the spotlight this summer with the Republican National Convention
  • This is the first rebrand in nearly 20 years for the organization.
  • It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity 
  • VISIT Milwaukee said thit ey will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history

“What we came up with all bubbles up to the themes, fresh, flavor and forward.”

“Fresh, flavor and forward” are the words VISIT Milwaukee believes represent the City of Milwaukee after conducting research and design ventures over the past two years.

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The new logo is a collection of items that represent the Cream City. It is made up of three “M” shapes. The top “M” stands for Milwaukee’s heartbeat, the middle one celebrates the water and the bottom “M” represents Milwaukee’s diversity. 

(Spectrum News 1/Megan Marshall)

Milwaukee residents Mushi Aviles and Elijah Miner saw the new design for the first time on Tuesday and said it’s a fun new change. The two seemed quite passionate about it already.

“That’s something different,” Aviles said. “That’s something different. it looks like a wave,” Miner said. “Right by the lake.”

“That’s cool,” Aviles continued “I probably might get that tattooed or something,”

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VISIT Milwaukee said its hope is to appeal to people who live in the city and state. The team said they hope the logo is.a representation of what the City of Milwaukee is all about.

“Honestly, I think it represents the lake,” Ally Zblicki from Milwaukee said. “It looks cool. I just see waves it in.”

Old VISIT Milwaukee logos and branding (Spectrum News 1/Megan Marshall)

The City of Milwaukee is on a national platform this summer with the RNC coming in a few short months. Which is one of the many reasons VISIT Milwaukee is rolling out this new branding.

“With all eyes on Milwaukee this year,” VISIT Milwaukee CEO Peggy Williams-Smith said “This new brand updates VISIT Milwaukee’s look, feel and tone of our logo, our advertising campaigns, our website, our messaging and so much more,”

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Previously used ad/branding for VISIT Milwaukee (Courtesy of VISIT Milwaukee)

VISIT Milwaukee said it will be partnering with Reyes Retail to be able to sell items from the VISIT Milwaukee brand for the first time in the organization’s history.



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Milwaukee woman claims predatory towing left her with hundreds in fees after apartment complex confusion

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Milwaukee woman claims predatory towing left her with hundreds in fees after apartment complex confusion


MILWAUKEE — A Milwaukee woman says she has been without her car for almost a week after what she claims was an unfair towing incident from an apartment complex, leaving her with a $400 bill.

“It’s been pretty terrible,” Pappalardo said.

Brendyn Jones/TMJ4

Ashley Pappalardo’s car was towed from the Parkview Apartment lot near Silver Spring and Highway 100 on Thursday morning. Her sister was driving the vehicle at the time and says there was confusion about where to park due to different property ownership.

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According to Department of Revenue records, the building had just been sold to new ownership that same day. A sign posted near the entrance warns that non-residents will be towed.

Watch: Milwaukee woman claims predatory towing left her with hundreds in fees

Milwaukee woman claims predatory towing left her with hundreds in fees after apartment complex confusion

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Pappalardo said that during conversations with the new management, they told her the towing shouldn’t have happened.

“She says we called and put any operations from them on hold until we can review a contract,” Pappalardo said. “I asked, ‘So they didn’t have any right to be on the property?’ She said no.”

Pappalardo says Brew City Towing and Recovery, which towed the vehicle, also confirmed to her that operations had been put on hold.

TMJ4 reporter Brendyn Jones attempted to speak to the property manager to clear up the confusion, but received no answer.

A sign indicated the office was closed because of new ownership. When Jones called the posted number and spoke with an Appleton Rental Homes representative, she declined to answer whether there was an active contract with Brew City and denied an interview request, saying Pappalardo should pay the fine.

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At Brew City Towing, a worker instructed TMJ4 to call the office, but the voicemail box was full. Jones reached out to Brew City over the phone and by text, but received no answer from the people who have the car.

Pappalardo went to the police, who she said told her a small claims report might be her next step.

“Anyone who’s been in that civil lawsuit process understands it’s an incredibly long and grueling process for very little outcome,” Pappalardo said.

For now, she’s out of luck, hoping Brew City compromises.

This story was reported on-air by Brendyn Jones and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.

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Brisa Do Mar restaurant in Milwaukee’s Third Ward has closed

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Brisa Do Mar restaurant in Milwaukee’s Third Ward has closed


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Brisa Do Mar, a Mediterranean and Italian restaurant along the Milwaukee River, has quietly closed after a year and a half in business. 

Chef-owner Ramses Alvarez confirmed that, after a busy summer led to a slow September and October, he decided to close his restaurant in early December.

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“It was a difficult decision for a lot of reasons. I didn’t want to close,” Ramses said in a phone interview. “The restaurant was so beautiful and the best thing that happened to me, but it was very temperamental. I did everything possible, but we were not successful with trying to make enough revenue for us to say, ‘OK, it’s worth it.’”

The spacious, 300-seat restaurant, located at 509 E. Erie St. in Milwaukee’s Third Ward neighborhood, was previously home to Riverfront Pizzeria Bar & Grille. That restaurant closed in February 2024 after 20 years in the space. 

Alvarez and partner Shannon Rowell opened Brisa Do Mar in its place on May 2, 2024. Just before opening his restaurant, Alvarez, who previously owned Dia Bom in the Crossroads Collective food hall and the Brew’d Burger Shop food truck at Zócalo Food Truck Park, said operating a restaurant in that prime RiverWalk location was an “opportunity of a lifetime.” 

He said the restaurant’s proximity to the river and the Henry Maier Festival Park Summerfest grounds made for very busy summers, with multiple festivals drawing visitors who stopped in. Unfortunately, those busy summers did not translate to winter, when Brisa Do Mar struggled to attract repeat customers.

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Brisa Do Mar’s varied menu included Mediterranean-inspired salads, pasta dishes, wood-fired entrees and both Neapolitan and brique-style pizzas, utilizing the wood-fired oven left by Riverfront Pizzeria. It also had 12 draft lines for beer, wine and cider, and served a lineup of specialty cocktails.

In summer, the 274-square-foot riverfront patio was an attraction for diners and boaters who could tie up on adjoining boat slips to dine at the restaurant. 

Alvarez said he is stepping away from the restaurant business to focus on a new creative endeavor: producing Reels and other user-generated content for a digital marketing agency that creates content for restaurants and hotels worldwide.

“I want to take this opportunity to say a huge thank you to all of our families, friends and guests that walked through our doors and supported us, to all the media in Milwaukee that have shown us so much love,” Ramses said in a statement. “The city of Milwaukee has been very, very good to me, the people here and their kindness.”

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“I have spent 27 years in Milwaukee working in the culinary world, feeding Milwaukee families, supporting nonprofit organizations and giving back to the community that received me with arms wide open,” he concluded. “Adios Milwaukee.”

Renner Architects, developers of the Hansen’s Landing building where Brisa Do Mar is located, is seeking a new tenant for the 6,000-square-foot space. Interested parties should call (414) 273-6637. 

This story was updated to add new information.



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Critically missing Milwaukee man; police seek public’s help

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Critically missing Milwaukee man; police seek public’s help


The Milwaukee Police Department is asking for the public’s help in locating a critically missing man last heard from more than a month ago.

What we know:

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Police say 53-year-old William Riley was last heard from on Nov. 14, 2025, in Milwaukee. His exact location at the time is unknown.

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Riley is described as a Black male with a thin build, standing 5 feet 9 inches tall and weighing about 162 pounds. He has black hair and brown eyes. Police say Riley was last seen on foot.

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What you can do:

Authorities urge anyone who may have seen Riley or has information about his whereabouts to contact the Milwaukee Police Department’s District Four at 414-935-7242.

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The Source: The Milwaukee Police Department

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