The Milwaukee Brewers launch a new statewide mural series

WEST ALLIS, Wis.– The Milwaukee Brewers kickoff a statewide mural series by revealing new art in West Allis.

The fresh mural titled “The Launch” is the first of many City Connect themed projects popping up this summer.

Local Milwaukee artist Michael Cerda designed the Wisco wall and helped unveil it on Friday, May 22.

According to the Brewers, The Wisco Pop-Up Series is celebrating the “Wisco Way” through murals and experiences all across Wisconsin.

The series is part of a City Connect initiative to highlight art and culture in different communities.

Future murals are planned for Eau Claire, Janesville and Kenosha.

There will also be a “City Connect refresh” on the Green Bay mural that was installed last summer.

Beyond the art, there will be pop-up experiences at the following cities:

“The Launch” mural is featured on the outside of the Slingshot Bar on W. National Avenue in West Allis.

The artist, Michael Cerda, is the owner of Cerda Design Co.; specializing in sign painting and design for local businesses.

Cerda has previously collaborated with the Milwaukee Brewers for two other murals: The “El Paletero” on the outside of Heavy Hitters and the Barrelman and Milwaukee script mural across from the American Family Field, Brewers Way 1.