Stephen Colbert uses Milwaukee’s Best beer to joke about inflation

Stephen Colbert simply cannot resist getting in a dig at southeastern Wisconsin. 

Within the monologue on CBS’ “The Late Present With Stephen Colbert” Tuesday night time, Colbert used a Milwaukee-named product to joke in regards to the affect of inflation on on a regular basis purchases. 

With inflation reported at 8.5%, he instructed the studio viewers, “which means no extra splurging on the grocery retailer. As a substitute of Milwaukee’s Finest, it’s going to need to be Waukesha’s Ehhh,” in a reference to Molson Coors’ low-cost beer product. 

“Which is, let’s face it, not that a lot worse.” 

The Milwaukee-Waukesha joke kicks in on the 00:40 mark within the clip beneath.

Truly, there is no Milwaukee’s Finest anymore; Molson Coors discontinued the product final 12 months. The brewing large does nonetheless market Milwaukee’s Finest Ice, Milwaukee’s Finest Premium and Milwaukee’s Finest Gentle.

It wasn’t the primary time that Colbert has tapped a joke on the expense of a Milwaukee model.

In August 2020, he playfully mocked the Democratic Nationwide Conference’s gathering in Milwaukee, which was aggressively stripped down due to the COVID-19 pandemic. He supplied a particular digital tour of town for the event, together with a digital tailgate at what’s now American Household Discipline and such “historic websites” as “an deserted manufacturing unit” and “an deserted mall.” 

After some backlash to the bit from Milwaukee, Colbert apologized on the air just a few days later. He additionally took up the Milwaukee Brewers on a proposal to apologize in individual at a tailgate occasion on the ballpark — which lastly occurred in August 2021. He turned the go to right into a self-deprecating bit that aired on his present greater than a month later. 

And earlier within the pandemic, Colbert joined different late-night hosts in mocking the Wisconsin Supreme Courtroom’s resolution to dam Gov. Tony Evers’ stay-at-home order. Noting Evers mentioned the ruling left Wisconsin as “the wild West,” Colbert joked, “You would like it was the wild West — no less than these guys wore bandannas.” 

Contact Chris Foran at chris.foran@jrn.com. Comply with him on Twitter at @cforan12. 

Extra:Tom Saler: Putin’s warfare in Ukraine makes it far tougher for the Federal Reserve to carry down inflation

Extra:Trevor Noah shall be utilizing mugs on ‘The Every day Present’ designed by a well-known Milwaukee ceramicist