Milwaukee, WI

Milwaukee start-up Atomix Logistics' meteoric rise from $0 to $22 million in just five years

Published

7 months ago

May 24, 2025

Milwaukee start-up Atomix Logistics' meteoric rise from alt=

CUDAHY — It took just about five years for a local start-up to go from $0 to a projected $22 million. The company has already begun expanding across the country and is eyeing new locations overseas.

Atomix Logistics is an e-commerce fulfillment company based in Cudahy. It started in Milwaukee, but then needed more warehouse space, so it moved to a location near the airport.

The e-commerce fulfillment company helps brands move products and get them to consumers with a unique approach that combines top-tier technology with strong customer support.

“We wanted to build technology that was at parity with technology leaders, and then we also wanted to provide very customized solutions and very hands-on support,” said Austin Kreinz, CEO of Atomix Logistics.

James Groh

Inside the Atomix Logistics warehouse in Cudahy.

Kreinz saw a gap in the market and figured his idea could be a disruptor. They noticed businesses typically offered either good technology with poor customer support or strong customer relations with outdated tech. Atomix Logistics fits in the middle.

Since its founding in 2020, Atomix has grown from one employee to approximately 70 and is expanding rapidly. In 2023, it moved from Milwaukee to its current 60,000 square foot Cudahy warehouse. However, Atomix is already beginning to outgrow that space.

“We opened a facility in Salt Lake City last year, and this year we’re going to most likely double our footprint here in Milwaukee, and we’re looking at Atlanta to open our third facility as well,” Kreinz said.

With their eyes on expansion, Kreinz holds onto Atomix’s Milwaukee roots. He’s proud to have built a company where he grew up.

Watch Milwaukee start-up Atomix Logistics’ meteoric rise from $0 to $22 million in just five years…

Milwaukee start-up’s meteoric rise from $0 to $22 million in just five years

“We really want to create a tech ecosystem and thriving business environment here, and we love it. And we wouldn’t build the company anywhere else,” Kreinz said.

It’s fast growth for a young company. So that means come major shipping seasons — a.k.a. the holiday season — it’s all hands on deck. Everyone is helping ship and package orders.

“For Q4, we come out here and we’re picking orders, we’re packing them, and I get to use the app. And I’m the slowest picker because I’m taking notes the whole time,” said Andrew Webber, CTO of Atomix Logistics.

Webber is a student of the game. He gets his hands on the product he created, so he knows exactly what clients experience. Webber and the Atomix team actually invite customers to experience the fulfillment process firsthand.

Andrew Webber is the CTO of Atomix Logistics.

“Knowing that they can pop in here with our open-door policy and pick a few orders themselves, or watch the fulfillment process go,” Webber said.

This transparent approach appears to be working well for the company, which has plans to expand to Atlanta, establish operations overseas, and license its software to other shipping facilities.

This story was reported by James Groh and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.

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Milwaukee, WI

Admirals lose to IceHogs, comeback bid falls short in Rockford

Published

6 hours ago

December 13, 2025

Press Room

Admirals lose to IceHogs, comeback bid falls short in Rockford

article

ROCKFORD, Ill. – Goalie Laurent Brossoit stopped 33 shots – and scored a goal – to lead the Rockford IceHogs to a 5-3 win over the Milwaukee Admirals on Friday.

The loss extended the Admirals losing streak to four games.

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By the numbers:

With goalie Matt Murray pulled, the Admirals dumped the puck into the IceHogs zone from the red line. Brossoit tracked it down behind his goal and sailed a shot into the empty Milwaukee cage at 18:56 of the final frame.

The teams waited until the second period to start scoring goals. IceHogs forward Nick Lardis started the scoring with a shorthanded goal at 1:18 of the second frame. He sent a wrist shot from the slot into the net just as Milwaukee had two players leave the penalty box.

Just 0:33 later, Rockford’s Brett Seney exited the penalty box and grabbed a loose puck at the Admirals blue line. He moved to the right circle and sent a shot over the glove of Admirals goalie Matt Murray at 1:51.

Milwaukee got on the board with a power-play goal at 4:56 of the second frame. Oasiz Wiesblatt skated with the puck from the left point to the right circle and slid a pass to the crease. Daniel Carr redirected the puck past IceHogs goalie Brossoit for his team-leading tenth goal of the season, and seventh on the power play. Wiesblatt and Joakim Kemell assisted.

Rockford scored two more before the close of the second period. Martin Misiak scored his first pro goal at 15:39 and Jamie Engelbert added a 4-on-4 goal at 18:45 to give the IceHogs a 4-1 lead after two frames.

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The Admirals cut the deficit to 4-2 when Jake Lucchini scored his sixth goal of the season at 11:21 of the third period. Lucchini slammed a rebound of a Jordan Oesterle shot into the net. Cole O’Hara and Oesterle were awarded assists.

The Ads got within one just :36 later when O’Hara shot a blocked puck into the net from the right circle. Oesterle and Ryan Ufko assisted on the goal at 11:57 of the third period.

Milwaukee returns to UW-Milwaukee Panther Arena to host the Chicago Wolves on Saturday, Dec. 13.

The Source: The Milwaukee Admirals provided this report.

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Milwaukee, WI

Milwaukee parents sue MPS saying staff member locked students in ‘dungeon’ as punishment

Published

19 hours ago

December 12, 2025

Press Room

Milwaukee parents sue MPS saying staff member locked students in ‘dungeon’ as punishment

Children at Thurston Woods School in Milwaukee were locked in a boiler room as a punishment, a group of parents say in a recently filed lawsuit.

The lawsuit was filed Dec. 8 in the Milwaukee County Circuit Court’s civil division by three sets of parents. The Milwaukee Board of School Directors is among the defendants.

The parents claim in court papers several employees at the K4-8 elementary school on North 35th Street sent kids to the boiler room if they misbehaved.

Some of those staff members, as well as students, referred to the boiler room as “The Dungeon,” according to the lawsuit.

The lawsuit claims a former male paraprofessional at the school locked three students in a boiler room multiple times during the 2022-’23 and 2023-’24 school years.

In the lawsuit, the parents said the “dungeon” presented a serious hazard to the children because of the potential exposure to “chemicals, cleaning agents, boilers, and other machinery.”

The paraprofessional resigned in November 2023 after he was investigated for violating several school district policies. At the time, he told district officials he placed the students in the room as a scare tactic, the lawsuit states.

Among the defendants is former assistant principal Dennis Daniels.

He pleaded guilty in January to a misdemeanor charge of attempted misconduct in public office after failing to alert police that an 11-year-old student brought a gun to school in February 2024.

He initially was charged with a felony, but brokered a deal with prosecutors to instead plead to an amended lesser charge.

“Milwaukee Public Schools is committed to maintaining safe and welcoming learning environments for all students and staff,” Stephen Davis, an MPS spokesman, said in a statement to the Milwaukee Journal Sentinel. “While we cannot comment on ongoing litigation, the district thoroughly investigated this matter in 2023 and took appropriate disciplinary action which included termination of employment.”

In a statement, Milwaukee attorney Drew DeVinney, who represents the parents, described the alleged behavior of school staff as “disbursing and egregious,” and that it appeared no one intervened to stop it.

He urged other families to come forward if they also were impacted.

“Concerningly, MPS did not report any of these instances of seclusion and restraint to the Department of Public Instruction, in violation of Wisconsin law.

“We hope that this lawsuit will serve as a vehicle to prevent further incidents and abuse, and to obtain justice for our clients.”

Chris Ramirez covers courts for the Milwaukee Journal Sentinel. He can be reached at caramirez@gannett.com.

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Milwaukee, WI

5 takeaways: Horrific second half spells doom for Celtics in Milwaukee

Published

1 day ago

December 12, 2025

Press Room

5 takeaways: Horrific second half spells doom for Celtics in Milwaukee

The Celtics have been on a heater recently, and midway through the second quarter against the Bucks on Thursday, it appeared they were going to cruise to a sixth straight win.

That all changed rather quickly as Boston would go on to miss 16 straight threes, losing in rather embarrassing fashion to a Milwaukee team without Giannis Antetokounmpo and who had lost 10 of its last 12.

Here are five takeaways from the loss…

Staying hot

As mentioned above, it wasn’t a night where Boston just didn’t have it — it was actually quite the opposite. The Celtics connected on 10 of their first 17 threes, with Jordan Walsh and Payton Pritchard each hitting a pair to build a 21-8 lead.

Midway through the second quarter, Boston was shooting 56% from the floor and 53% from deep, going up by as many as 14 in the quarter.

That all came crashing down in the blink of an eye.

Walsh’s efficient run continues

Walsh was once again why Boston was finding success on both ends of the floor against the Bucks in the first half.

The 21-year-old forward was perfect from the floor in the first half, connecting on all seven of his shots — including three triples — to score 18. Walsh also snagged three steals as his defensive energy continued to shine.

At the half, Walsh was 27-for-32 in his last five games, good for 82% from the floor. Like the rest of the Celtics, Walsh didn’t do much in the second half, finishing with 20 points on 8-for-10 shooting, but his offensive effectiveness continues to be impressive given where he was even two months ago.

Can’t hold a lead

The Celtics held a double digit lead on three separate occasions on Thursday night, and all three times that lead evaporated in just minutes.

When you have a team like Milwaukee, who have lost 10 of its last 12 and appear to be on the verge of losing one of the best players in the NBA, it isn’t hard to knock them out rather quickly. But each time the Celtics went up, they let go of the rope just enough to give the Bucks — and their half empty arena — some life.

A big part of that was Kyle Kuzma exploding for a season high 31 points. The journeyman forward went toe-to-toe with Jaylen Brown all night, getting the better of the superstar on multiple occasions.

Once that third double-digit lead shrank to nothing, Boston didn’t have enough to muster another one.

Brutal shooting

As is often the story with Joe Mazzulla’s Celtics, once the threes stop going in, the ship usually starts sinking.

That’s exactly what happened in the second half on Thursday night.

Boston missed 16 straight triples, which is good for the fourth longest streak in franchise history. During that cold streak the Bucks went on a 27-8 run en route to blowing out the Celtics.

The worst shooting offender of all was probably Sam Hauser, who missed all 10 of his attempts, seven of those coming from beyond the arc.

After scoring 67 points in the first half, Boston only put up 34 in the second half.

Bobby Portis goes nuclear

When you combine horrific shooting with 30-year-old Bobby Portis pouring in 27 points off the bench, it probably isn’t going to end well for you. Portis scored 18 in the second half, with two corner threes to open the fourth basically being the dagger for the Bucks.

The forward also wasn’t afraid to go after it with Brown, even drawing a technical foul after getting a little too close for comfort.

Portis also grabbed 10 rebounds to finish with a double-double.

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