Milwaukee, WI

Milwaukee shoppers frustrated by grocery prices as election year nears

Published

2 months ago

December 29, 2025

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Milwaukee shoppers frustrated by grocery prices as election year nears

Voters in Wisconsin are frustrated with high prices, which could impact the 2026 midterm elections.
Financial experts suggest that prices, which have risen significantly since 2020, are unlikely to decrease.
Many shoppers are cutting back on expenses like food, travel, and personal care to cope with the rising cost of living.
A recent poll found that 75% of Wisconsin residents surveyed said their grocery costs have gone up.

Adriana Maldonado is a yoga therapist in Wauwatosa with two children at home and three who are grown up that she tries to help with groceries. She has a one-word description for the economy.

“Awful.”

Maldonado said she’s had to pick up extra work to pay bills and other expenses.

“I also bartend at Gibraltar’s, and I also drive for Veyo, which picks up medical patients,” Maldonado said. “And whatever odds and ends I can do, I will do.”

Maldonado added she has cut back on some spending.

“I had to get rid of car insurance for a little while and then I just picked up a cheaper (policy),” Maldonado said. “I cut back on any eating out.”

Maldonado said her faith in the political system and in politicians is broken.

“This is just playing a game on humans,” Maldonado said of the political process.

Maldonado said she encourages people to shop at small local businesses.

“Stop shopping at large companies, come to more local places, put money back into our community,” Maldonado said. “It makes more sense. If we continue to shop the big (stores) we’re going to lose people. There’s so many businesses closing right now, it’s so sad.”

Maldonado is in the sweet spot for one of the most consequential discussions happening across the country: How is the country doing economically? Is daily life affordable? Are we facing sticker shock at the grocery store?

And the enduring political question: Are we better off today than the last time we voted?

President Donald Trump says the Golden Age is upon us, complaints about affordability are a hoax, and any concerns are the fault of the Biden administration combined with the Federal Reserve’s refusal to slash interest rates.

Countering that perspective:

National consumer sentiment sits near all-time lows, according to the University of Michigan’s monthly survey. The latest survey released Dec. 5 found sentiment improved slightly from November but remained 28 percentage points below December 2024 levels. “Consumers see modest improvements from November on a few dimensions, but the overall tenor of views is broadly somber, as consumers continue to cite the burden of high prices,” University of Michigan Surveys of Consumers Director Joanne Hsu said.
The U.S. job market is showing signs of slowing, adding just 64,000 jobs in November, according to the most recent employment report from the Bureau of Labor Statistics. The unemployment rate rose to 4.6%, the highest in four years. Preliminary data for October 2025 released Dec. 16 showed a loss of 105,000 jobs that month, largely driven by layoffs of federal workers.
The Urban Institute reported in October that Americans are struggling to afford essentials like food, childcare and housing. Nearly four in five Americans believe the U.S. economy will not improve in the year ahead.
The U.S. job market has been stagnant in recent months, and paycheck growth has been falling steadily for more than three years.
Consumers never adjusted to the supply chain chaos and dramatic rise in prices during the COVID pandemic. Many of those prices never came down. “The price level changed so much because we had such high inflation for a couple of years there and you’re continuing to add inflation to an already high price level … people haven’t had time to adjust to that,” said Dominic Ceci, chief investing officer for Johnson Financial Group. “In the last five years, we’ve had more inflation than we did in a long time. If you think about prices in 2020, pre-pandemic versus now, it’s a huge difference. It’s a whiplash effect.”

Marquette Poll indicates widespread pessimism

According to the most recent Marquette Law School Poll, 47% of those surveyed in early November said their groceries have “gone up a lot,” and 28% said groceries have “gone up a little.”

In the same poll, people were asked to predict if the cost of living would increase, decrease or stay the same in the next 12 months. Two-thirds said they expect the cost of living to go up.

Historically, the party in power performs poorly in midterm elections. That means Republicans and Trump are running short on time to change people’s minds, according to Marquette Law School Poll director Charles Franklin.

“He is now suffering from this widespread perception, and especially with swing voters, these policies aren’t helping inflation, they’re really exacerbating it,” Franklin said. “That’s tied to tariffs but also other things.”

The widespread frustration with the economy helped Democratic candidates in New York, Virginia, New Jersey and Miami win races in 2025.

“Politicians need to react to that,” Ceci said of voters’ feelings on the economy. “There’s some stuff they can do. There’s tax policy. There’s all kinds of things, but is it realistic that any of that gets done or gets done effectively? Probably not. You really need all of the people to come together to agree to pass bills and make things happen.”

People coming together is not exactly a hallmark of today’s politics.

Milwaukee resident Blanca Rivera, a former parent educator with Bay View Community Center, said food in particular has gotten more expensive. She has three children, and two of them have already moved out or contribute financially to her household.

Even with fewer people to feed, Rivera said she’s spending around $400 per week on food for her family.

“The same amount of money that we spend now for only us three, it’s the same amount of money I used to spend for four to six people before,” said Rivera, who sometimes also shops for other relatives.

To save money, Rivera has cut back on trips to see family members in El Salvador. She used to visit at least two or three times per year, but her budget now only allows for one.

“When you want to go over there, you don’t want to go empty handed. You wanted to bring something” for relatives, Rivera said. “I used to bring seven luggage bags – now I bring two.”

Rivera is also reducing personal care-related expenses to save more money for her family’s more basic needs.

“Before, I used to go and do my nails, my hair, maybe go to buy a nice perfume,” she said. “Now, I’ve got to wait three, four months to do my hair.”

The Journal Sentinel went shopping last year. And then went back.

President Trump said prices would start falling shortly after he took office in January 2025, and in recent months said his administration is bringing down some prices and slowing inflation.

But lower prices have not been seen in Milwaukee area grocery stores.

In August 2024, the Milwaukee Journal Sentinel collected the price of a basket of groceries at five Milwaukee-area stores: Walmart, Pick ‘n Save, Target, Festival Foods and Woodman’s.

On Dec. 2, 2025, the Journal Sentinel returned to the same stores to compare how prices changed over the past 16 months. Totals were collected using the same list of common staple items across all five stores. Name brand items were purchased; some stores offer house brands that would significantly bring down prices.

The full grocery list was:

Almond Milk: 64 ounces
100% whole wheat bread: 24-ounce loaf
Bacon: one pound
Bananas
Beef: one pound, 80% lean, not certified Angus
Butter: one pound
Cheerios: 8.9-ounce box
Cheez-its: 12.4-ounce box
Eggs: one dozen
Flour: five pounds
Green beans (canned)
Strawberry jelly/jam: 18 ounces
Iceberg lettuce: one head
Milk: one gallon
Oranges
Paper towel: two-roll package
Peanut butter: 18 ounces
Toilet paper: six pack

At Walmart, 401 E. Capitol Drive in Milwaukee, the cost was $63.84 in August 2024, and $69.31 on Dec. 2 2025, up around 8.6%. Walmart remains the cheapest of the five stores.

At Woodman’s, 8131 S. Howell Ave. in Oak Creek, the cost was $61.38 in 2024 and $69.80 on Dec. 2, an increase of 13.7%.

At Festival Foods, 11111 W. Greenfield Ave., in West Allis, the cost was $85.62 in 2024 and $94.58 on Dec. 2, an increase of 10.5%.

At Target, 2950 S. Chase Ave., in Milwaukee, the cost was $69.88 in 2024 and $70.21 on Dec. 2, an increase of 0.5%. However, this Target does not carry a name-brand bag of flour, the house brand was substituted, likely lowering the overall cost.

Finally, at Pick ‘n Save, 605 E. Lyon St. in Milwaukee, the price was $83.18 in 2024 and $81.53 on Dec. 2. That’s a decrease of 2%.

Substituting store-brand alternatives for name-brand grocery items does offer some savings for customers. For example, Pick ‘n Save’s store-brand grocery list cost $57.33 in December.

Some items fluctuated wildly in price since August 2024. A bird flu epidemic drove national egg prices to more than $6 per dozen in March 2025. Prices have dropped significantly since then, but the national average price of a dozen eggs in September 2025 remained above August 2024 levels.

The cost of a dozen Grade A large eggs at the five Milwaukee-area stores ranged from $1.97 to $2.49 on Dec. 2.

Is the affordability issue overblown?

Chris Dare was at the Milwaukee Public Market with his son Jake and noticed that meat prices were higher than at their butcher shop back home in Oshkosh.

Still, both wondered if the broad reaction to elevated prices wasn’t a bit exaggerated.

“I don’t think it’s as bad as people are making it sound,” Chris Dare said. “The disappointing thing for me was COVID was an open door for prices to go up, with somewhat legitimate reasons, but of course when those reasons went away, prices didn’t go back down, which we knew was going to happen.”

His son Jake believes candidates will “weaponize” prices in upcoming elections.

“The cost of living and the cost of buying things, the purchasing power of the wages you make is going to affect politics,” Jake Dare said. “After the elections come and go, I think it’ll flatten back out again and you’ll have two years of, probably, steady increases … it’s cyclical, any time the elections come around.”

Both father and son think about how prices impact them when they go to the polls, and they encourage other voters to research candidates and vote based on what impacts them personally.

“I don’t think anybody wants to admit it,” Chris Dare said, but “let’s be realistic, I’m voting 100% selfishly how things affect me.”

Chris and Jake consider themselves conservative, but question what Trump could do in the near-term to lower prices.

“And unfortunately I don’t think any president has that much immediate control over the economy,” Chris Dare said. “As much as you’d like to have somebody march in and suddenly things turn around. … it doesn’t happen that quickly on the economy side.”

Shoppers want specifics from candidates on solutions

Karen and Lee Veldboom live in the city of Waukesha and have learned to be more selective when at the grocery store.

“We don’t buy beef,” Karen Veldboom said, adding that her family has cut back on sweets and other treats as well. “Everything is so volatile right now, you kind of go with what it is.”

Both believe prices and the economy will play a role in how people vote in 2026. And both yearn for the days of more civility and less anger.

“We lean conservative but there’s so much craziness going on now, you don’t even know who to support,” Lee Veldboom said. “You can’t go two days in a row without hearing something totally outrageous.”

Heather Wiese from Pewaukee has taken up thrift shopping since doing it with her daughter in 2020.

It’s a good way for her to save money and support smaller businesses, she said.

But it’s a different feeling at the grocery store.

“Prices are high, holy moly,” Wiese said. “The price of beef is way up. The price of everything is way up.”

Wiese doesn’t expect the issue of affordability to go away anytime soon.

“People really can’t afford a lot of stuff right now,” Wiese said.

What she doesn’t want to hear is a lot of rhetoric without specifics.

“I would like more details,” Wiese said. “I don’t think on day one everything is going to go down.”

Despite promises, they certainly haven’t in the past.

The grocery bill is just one of many factors affecting households each month. Here’s the price of other common household expenses as of Dec. 16, 2025, compared to a year ago:

Gas, Milwaukee- Waukesha metro average: $2.499
Utility Bill, Typical We Energies customer: $135.94 per month
30-Year Fixed Mortgage Rate, U.S. average: 6.22%
Rent, Milwaukee average: $1,250

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Milwaukee, WI

Milwaukee Bucks injury report: Is Giannis playing tonight vs. Celtics?

Published

4 hours ago

March 2, 2026

Press Room

Milwaukee Bucks injury report: Is Giannis playing tonight vs. Celtics?

The Milwaukee Bucks host the Boston Celtics at Fiserv Forum just over 24 hours after one of their most disappointing losses of the season, when they scored just eight fourth-quarter points and gave up a 39-point swing in the second half in a blowout loss at Chicago on March 1.

Boston comes into town as one of the league’s hottest teams having won eight of its last 10 and after beating Philadelphia on March 1. The Celtics (40-20) are currently the No. 2 seed in the Eastern Conference and are looking to stay in front of New York.

The Bucks (26-33), meanwhile, had been winning games but have dropped two in a row and three of their last five. In those three losses, all to teams currently in the Eastern Conference playoff picture, the team failed to score 100 points.

Is Giannis playing?

Yes.

Giannis Antetokounmpo began the day as questionable to play, and was upgraded to available after his pregame workout. It was the first time he had been listed as anything other than “out” since reinjuring his calf on Jan. 23. The game will mark the return of the former two-time MVP, who has missed the last 15 games with a strain of his soleus muscle in his right calf.

What is the Bucks record without Giannis?

11-17.

Milwaukee is 15-15 when Antetokounmpo plays any number of minutes. They are 1-2 when he has exited games early due to injury.

Is Jayson Tatum playing?

No.

Boston’s all-NBA wing is continuing to work his way back from a torn Achilles tendon suffered during the playoffs in May. Tatum has been doing five-on-five work lately.

Boston Celtics injury report

Jayson Tatum, out (Achilles)
Jaylen Brown, out (illness)
Neemias Queta, out (rest)

Taurean Prince, out (neck surgery)

Giannis Antetokounmpo, questionable (right calf strain)

Bucks probable starters

Guard: AJ Green, Ryan Rollins, Kevin Porter Jr.
Forward: Giannis Antetokounmpo
Center: Myles Turner

What time is the Bucks game?

The game is scheduled to begin at 6:30 p.m. CT.

What channel is the Bucks game on?

The game will be broadcast locally on FanDuel Sports Network Wisconsin with Lisa Byington, Wesley Matthews and Melanie Ricks on the call. The game was originally supposed to be a national broadcast on Peacock but was moved to NBA TV.

NBA playoff standings

The Bucks are currently out of the postseason picture entirely. Here are the play-in standings in the Eastern Conference heading into game play on March 2:

No. 7: Orlando (31-28): The Bucks and Magic have split the season series 1-1. The Bucks host the Magic on March 8.

No. 8: Miami (32-29): The Bucks and Magic have split the season series 1-1. Milwaukee travels to Miami on March 12.

No. 9: Atlanta (31-31): The Bucks lead the season series 1-0. The Bucks host the Hawks on March 4 and then travel to Atlanta on March 14.

No. 10: Charlotte (30-31): The Bucks own the tiebreaker over the Hornets having won the season series 3-1.

No. 11: Milwaukee (26-33): The Bucks have had better luck against the play-in teams to date, as they are just 5-13 against the top six seeds in the conference.

“We say we didn’t play ourselves out of it,” Bucks head coach Doc Rivers said. “Obviously I’m competitive. I think we should’ve had an even better record. But, not having your best player for that long and staying above .500 is huge for us. It’s funny, when he went out (Jan. 23) the talk around me was ‘being .500’ and I was like we can be better than that. We were. I’ll take it. But, never satisfied.”

The four teams in the play-in will face one another to determine the final two playoff teams (which will face the top two seeds). Teams that hold the Nos. 7 and 8 seeds only have to win one game to advance, teams that hold the Nos. 8 and 9 seeds must win twice to advance

Bucks vs. Celtics odds

Boston is a 7.5-point favorite over Milwaukee with the over/under set at 216.5 points, per BetMGM.

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Milwaukee, WI

Milwaukee Weather – Frosty and cold morning, sunny day ahead

Published

16 hours ago

March 2, 2026

Press Room

MILWAUKEE – Forecast from FOX6 Meteorologist Lisa Michaels

Frosty Monday morning with temps in the teens inland to low 20s near the lake.
Mostly sunny to sunny skies on Monday. Highs in the mid-40s inland, upper 30s near the lake.
A total lunar eclipse will happen Tuesday morning, total eclipse from 5-6am. It may be tough to see due to increasing clouds.
Increasing clouds on Tuesday with highs in the low 40s. Chance of rain and storms possible Wednesday through Friday with warming temperatures.

Today: 39 Lake. Mostly sunny.
High: 44°
Wind: SE 5-10

Tonight: Partly cloudy this evening, mostly clear overnight.
Low: 27°
Wind: SE 5

Tuesday: 39 Lake. Mostly cloudy.
High: 43°
Wind: E 5-10

Wednesday:41 Lake. Chance for scattered showers and t-storms.
AM Low: 32° High: 45°
Wind: E 5-10

Thursday: 39 Lake. Mostly cloudy. Chance storms.
AM Low: 37° High: 42°
Wind: NE 5-10

Friday: Chance for showers and t-storms Warmer. Warming at night.
AM Low: 37° High: 57°
Wind: SE 5-15

Saturday: Mostly cloudy with AM rain showers. Blustery with falling afternoon temperatures.
AM Low: 47° High: 53°
Wind: NE 5-10

6-day planner

FOX6 Weather Extras

Local perspective:

Meanwhile, FOX6Now.com offers a variety of extremely useful weather tools to help you navigate the stormy season. They include the following:

FOX6 Storm Center app

FOX LOCAL Mobile app

FOX Weather app

FOX Weather

Big picture view:

Maps and radar

We have a host of maps and radars on the FOX6 Weather page that are updating regularly — to provide you the most accurate assessment of the weather. From a county-by-county view to the Midwest regional radar and a national view — it’s all there.

School and business closings

When the weather gets a little dicey, schools and businesses may shut down. Monitor the latest list of closings, cancellations, and delays reported in southeast Wisconsin.

FOX6 Weather Experts in social media

Daily ForecastWeatherMilwaukee

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Milwaukee, WI

Four new community-powered fridges open on Milwaukee’s North Side

Published

1 day ago

March 1, 2026

Press Room

Four new community-powered fridges open on Milwaukee’s North Side

Community members and city leaders celebrated the opening of four new community-powered fridges on the North Side of Milwaukee. A ribbon-cutting ceremony was held on Friday, Feb. 27, at Metcalfe Park Community Bridges, 3624 W. North Ave., to mark the occasion.

The effort to fight food scarcity by opening community-powered fridges comes after several grocery stores closed in the area, creating a food desert.

Ald. Russell W. Stamper, II, emceed the ribbon cutting ceremony for the grand opening of four new community-powered fridges.

District 15 Ald. Russell W. Stamper II, who saw several grocery stores in his district close over the past few years, served as the event’s emcee.

“We could either complain about the problem, or we could come together to find a solution,” Stamper said.

People fill up the community-powered fridge with fresh produce.

In July 2025, a Pick ‘n Save on the North Side closed, prompting the opening of a community-powered fridge at Tricklebee Café in the Sherman Park and Uptown area. Since then, several other grocery stores have closed in the area.

This led Stamper, FEED MKE, Metcalfe Park Community Bridges and One MKE to open four more community-powered fridges.

Christie Melby-Gibbons, executive director of Tricklebee Café, talks about opening the first community-powered fridge at her cafe.

Christie Melby-Gibbons, executive director of Tricklebee Café, talked about the organization’s community-powered fridge. About a week ago, the fridge was empty for the first time since its launch, so staff turned to their online community for support.

“Within 20 minutes, a woman came in with bags of food and filled the fridge for less than $100,” Melby-Gibbons said.

Danell Cross (right), executive director at Metcalfe Park Community Bridges, Metcalfe Park resident Farina Brooks (left), and other attendees applaud during the ribbon-cutting ceremony.

The community-powered fridge network is run by residents on a take-what-you-need, leave-what-you-can model. Taking a grassroots approach to solving food insecurity in the area, community members provide fresh produce and other healthy food options to ensure that their neighbors have access to nutritious foods.

Residents line up to fill the community-powered fridge with fresh produce.

“Everybody deserves to eat. I can’t go to sleep at night knowing my neighbors are hungry,” said Melody McCurtis, deputy director of Metcalfe Park Community Bridges.

Here’s a list of all the community-powered fridges:

Metcalfe Park Community Bridges

3624 W. North Ave.

Rooted & Rising- Washington Park

3940 W. Lisbon Ave.

Sherman Park Community Association

3526 W. Fond du Lac Ave.

Dominican Center

2470 W. Locust St.

Tricklebee Café

4424 W. North Ave.

Jonathan Aguilar is a visual journalist at Milwaukee Neighborhood News Service who is supported through a partnership between CatchLight Local and Report for America.

This article first appeared on Milwaukee Neighborhood News Service and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.

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