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Milwaukee businesses cash in on March Madness weekend

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Milwaukee businesses cash in on March Madness weekend


MILWAUKEE — Even though Marquette University and the University of Wisconsin are no longer in the NCAA tournament, downtown Milwaukee hasn’t missed a beat.

Local businesses say this has been one of the best weekends of the year so far — thanks to March Madness.

Visitors like Elliott Rushing and Kelsey Richleff from Kentucky bought Sunday game tickets with hopes their home team would make it to the second round in Milwaukee on Sunday.

They’re one of the expected 19,000 visitors to pass through over the weekend.

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“Wisconsin and Kentucky have similar attributes,” said Rushing. “It’s a little rainy, but Milwaukee is a cool downtown.”

Kaylee Staral

Kelsey Richleff (left) and Elliot Rushing (right) visited Milwaukee to cheer on Kentucky in the second round of the NCAA tournament.

The businesses and locals downtown take pride in showing off Wisconsin in the national spotlight.

Check out: Milwaukee business cash in on March Madness weekend

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Businesses get surge from games at Fiserv Forum

“They come here for the beer and the brats,” Ryan Pellinger, bar manager at the Brat House, a popular spot steps away from Fiserv Forum, smiled.

Pellinger and bartender Christian Bradley said they’ve seen waves of fans pouring in since the tournament began from near and far.

“Games on Friday were great — we had so many people in town,” Pellinger said. “It’s been a steady weekend, and we’ve all made good money.”

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Christian Bradley and Ryan Pellinger

Kaylee Staral

Christian Bradley (left) is a bartender and Ryan Pellinger (right) is a bar manager. Both work at Brat house on N. Doctor M.L.K. Jr. Dr.

According to VISIT Milwaukee, the influx of fans is expected to generate an estimated $3.4 million in economic impact for the city.

That momentum was felt down the street at Doc’s Commerce Smokehouse, where general manager Jimmy Hall said it’s been busier than he expected.

“Three 18-hour days in a row is not that bad,” Hall laughed.

“It was much more than we expected — and much more than the Bucks have done for us in the past. The economic impact, even for just a two- to three-day burst like this, is amazing.”

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Jimmy Hall

Kaylee Staral

Jimmy Hall is a general manager at Doc’s Commerce Smokehouse.

Despite both the Golden Eagles and the Badgers exiting the tournament early, business owners hope the excitement and memories created by fans from across the country will stick around long after the final buzzer.

“We’re in Wisconsin, I know that much,” Richleff smiled.


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Milwaukee, WI

One person injured following early Sunday morning shooting in Milwaukee

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One person injured following early Sunday morning shooting in Milwaukee


MILWAUKEE — The Milwaukee Police Department is investigating a shooting that occurred on early Sunday morning on the 4900 block of W. Capitol Drive that left one person injured.

An 18-year-old sustained non-life-threatening injuries and was transported to a local hospital for treatment.

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The police is currently looking for an unknown suspect at this time.

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Those with information regarding the shooting are encouraged to contact the Milwaukee Police at (414) 935-7360 or contact Crime Stoppers at (414) 224-TIPS or P3 Tips to remain anonymous.


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Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.


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Milwaukee, WI

Milwaukee boy critically missing, last seen near Teutonia and Kiley

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Milwaukee boy critically missing, last seen near Teutonia and Kiley


The Milwaukee Police Department requested the public’s help to find 11-year-old Sir’Charles Bason, a critically missing boy who was last seen near Teutonia and Kiley at around 6:20 p.m. on Saturday, April 18.

Police described Bason as 4 feet, 5 inches tall with a slim build, brown eyes and black, low-cut hair. He was last seen wearing a gray jacket with green lines, dark-colored jeans, tan sandals and carrying gray Nike Jordan shoes.

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What you can do:

Anyone with information on Bason’s whereabouts is asked to call Milwaukee Police District 4 at 414-935-7242.

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The Source: The Milwaukee Police Department released information.

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Milwaukee, WI

Former ‘Most Wanted’ Milwaukee man sentenced for killing cousin in 2020

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Former ‘Most Wanted’ Milwaukee man sentenced for killing cousin in 2020


A Milwaukee man, previously named one of Wisconsin’s Most Wanted, has been sentenced to prison for shooting and killing his cousin in 2020.

In court

What we know:

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A Milwaukee County jury found 39-year-old Brandon Gladney guilty of first-degree reckless homicide and possession of a firm by a felon earlier this year.

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Judge Michelle Havas sentenced Gladney to 29 years in prison on Friday, April 17. He was granted credit for more than a year’s time served and further sentenced to 14 years of extended supervision.

Arrested in Arizona after years on the run, court records show Gladney has also been ordered to pay the Milwaukee County District Attorney’s Office more than $1,800 for extradition costs.

Homicide investigation

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The backstory:

The shooting happened in May 2020. Investigators said Gladney was captured on video apparently arguing with the victim, his cousin, outside a Milwaukee convenience store near 21st and Meinecke.

“It’s all on video, and it’s devastating for that family,” the marshal on the case told FOX6 when Gladney was profiled on Wisconsin’s Most Wanted. “You have a family member that shot and killed another family member.”

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Prosecutors said Gladney walked away but then returned with a gun pointed directly at the victim and shot him. The victim died from his gunshot wounds at a nearby hospital. Multiple bullet casings were found at the scene.

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Gladney went on the run for years. He was arrested in Arizona in January 2023, years after he was charged.

The Source: FOX6 News referenced information from the U.S. Marshals Service, Wisconsin Circuit Court and prior coverage.

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