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Milwaukee, WI

Milwaukee businesses cash in on March Madness weekend

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Milwaukee businesses cash in on March Madness weekend


MILWAUKEE — Even though Marquette University and the University of Wisconsin are no longer in the NCAA tournament, downtown Milwaukee hasn’t missed a beat.

Local businesses say this has been one of the best weekends of the year so far — thanks to March Madness.

Visitors like Elliott Rushing and Kelsey Richleff from Kentucky bought Sunday game tickets with hopes their home team would make it to the second round in Milwaukee on Sunday.

They’re one of the expected 19,000 visitors to pass through over the weekend.

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“Wisconsin and Kentucky have similar attributes,” said Rushing. “It’s a little rainy, but Milwaukee is a cool downtown.”

Kaylee Staral

Kelsey Richleff (left) and Elliot Rushing (right) visited Milwaukee to cheer on Kentucky in the second round of the NCAA tournament.

The businesses and locals downtown take pride in showing off Wisconsin in the national spotlight.

Check out: Milwaukee business cash in on March Madness weekend

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Businesses get surge from games at Fiserv Forum

“They come here for the beer and the brats,” Ryan Pellinger, bar manager at the Brat House, a popular spot steps away from Fiserv Forum, smiled.

Pellinger and bartender Christian Bradley said they’ve seen waves of fans pouring in since the tournament began from near and far.

“Games on Friday were great — we had so many people in town,” Pellinger said. “It’s been a steady weekend, and we’ve all made good money.”

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Christian Bradley and Ryan Pellinger

Kaylee Staral

Christian Bradley (left) is a bartender and Ryan Pellinger (right) is a bar manager. Both work at Brat house on N. Doctor M.L.K. Jr. Dr.

According to VISIT Milwaukee, the influx of fans is expected to generate an estimated $3.4 million in economic impact for the city.

That momentum was felt down the street at Doc’s Commerce Smokehouse, where general manager Jimmy Hall said it’s been busier than he expected.

“Three 18-hour days in a row is not that bad,” Hall laughed.

“It was much more than we expected — and much more than the Bucks have done for us in the past. The economic impact, even for just a two- to three-day burst like this, is amazing.”

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Jimmy Hall

Kaylee Staral

Jimmy Hall is a general manager at Doc’s Commerce Smokehouse.

Despite both the Golden Eagles and the Badgers exiting the tournament early, business owners hope the excitement and memories created by fans from across the country will stick around long after the final buzzer.

“We’re in Wisconsin, I know that much,” Richleff smiled.


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Milwaukee, WI

Four new community-powered fridges open on Milwaukee’s North Side

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Four new community-powered fridges open on Milwaukee’s North Side


Community members and city leaders celebrated the opening of four new community-powered fridges on the North Side of Milwaukee. A ribbon-cutting ceremony was held on Friday, Feb. 27, at Metcalfe Park Community Bridges, 3624 W. North Ave., to mark the occasion. 

The effort to fight food scarcity by opening community-powered fridges comes after several grocery stores closed in the area, creating a food desert.

Ald. Russell W. Stamper, II, emceed the ribbon cutting ceremony for the grand opening of four new community-powered fridges.


District 15 Ald. Russell W. Stamper II, who saw several grocery stores in his district close over the past few years, served as the event’s emcee. 

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“We could either complain about the problem, or we could come together to find a solution,” Stamper said.

People fill up the community-powered fridge with fresh produce.


In July 2025, a Pick ‘n Save on the North Side closed, prompting the opening of a community-powered fridge at Tricklebee Café in the Sherman Park and Uptown area. Since then, several other grocery stores have closed in the area.

This led Stamper, FEED MKE, Metcalfe Park Community Bridges and One MKE to open four more community-powered fridges.

Christie Melby-Gibbons, executive director of Tricklebee Café, talks about opening the first community-powered fridge at her cafe.


Christie Melby-Gibbons, executive director of Tricklebee Café, talked about the organization’s community-powered fridge. About a week ago, the fridge was empty for the first time since its launch, so staff turned to their online community for support. 

“Within 20 minutes, a woman came in with bags of food and filled the fridge for less than $100,” Melby-Gibbons said.

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Danell Cross (right), executive director at Metcalfe Park Community Bridges, Metcalfe Park resident Farina Brooks (left), and other attendees applaud during the ribbon-cutting ceremony.


The community-powered fridge network is run by residents on a take-what-you-need, leave-what-you-can model. Taking a grassroots approach to solving food insecurity in the area, community members provide fresh produce and other healthy food options to ensure that their neighbors have access to nutritious foods.

Residents line up to fill the community-powered fridge with fresh produce.


“Everybody deserves to eat. I can’t go to sleep at night knowing my neighbors are hungry,” said Melody McCurtis, deputy director of Metcalfe Park Community Bridges.

Melody McCurtis, deputy director at Metcalfe Park Community Bridges, talks about the importance of everyone having access to fresh, healthy food.


Here’s a list of all the community-powered fridges:

Metcalfe Park Community Bridges

3624 W. North Ave.

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Rooted & Rising- Washington Park

3940 W. Lisbon Ave.

Sherman Park Community Association

3526 W. Fond du Lac Ave.


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Dominican Center

2470 W. Locust St.

Tricklebee Café

4424 W. North Ave.


Jonathan Aguilar is a visual journalist at Milwaukee Neighborhood News Service who is supported through a partnership between CatchLight Local and Report for America.

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This article first appeared on Milwaukee Neighborhood News Service and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.





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Milwaukee, WI

At the Bar

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At the Bar


The bar can be “the place” where memories are made, friendships blossom, and stories live forever. This episode of Real Stories MKE features stories from Dasha Kelly, Kristia Wildflower, Shep Crumrine, and Katelyn Nye. Real Stories MKE is hosted by Kim Shine and Joel Dresang with support from producer Jasmine Gonzalez and audio engineer Sam Woods.



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Milwaukee, WI

Pat Murphy Hints Brewers Landed Star Infielder in Caleb Durbin Trade

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Pat Murphy Hints Brewers Landed Star Infielder in Caleb Durbin Trade


The Milwaukee Brewers were one of the more active teams in the league this offseason and it was one of the more shocking storylines to follow all winter.

They opted to trade Freddy Peralta to the New York Mets, which was a blockbuster deal, but it was expected. Peralta was on an expiring contract, and the Brewers were unlikely to be able to land a long-term deal with him. Milwaukee would much rather have control of Brandon Sproat and Jett Williams for the next five to seven years rather than a singular year of Peralta.

But they also traded Isaac Collins to the Kansas City Royals and Caleb Durbin to the Boston Red Sox. The Collins deal was a head scratcher, but the Durbin deal was the most shocking move of Milwaukee’s offseason.

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The Brewers traded Durbin and two other infielders to Boston in exchange for Kyle Harrison, David Hamilton, and Shane Drohan. Harrison is the biggest addition of the trade. Drohan has already flashed dominant potential this spring. Hamilton, who struggled last season, seemingly has the full belief of Brewers manager Pat Murphy.

David Hamilton could soon become a star for the Brewers

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Milwaukee Brewers infielder David Hamilton fields a grounder during spring training workouts Monday, February 16, 2026, at American Family Fields of Phoenix in Phoenix, Arizona. | Dave Kallmann / Milwaukee Journal Sentinel / USA TODAY NETWORK via Imagn Images

“He’s got so much ability in there, and he’s got experience, and he might be a utility player but I think he can be really good for us. I think he can take his offensive game to a whole other level,” Murphy said when talking about Hamilton, per Brewers beat writer Adam McCalvy.

Last season, Hamilton slashed .198/.257/.333 with a .590 OPS and a 63 OPS+. It was his third year in the big leagues and his second full year at the level and he’s yet to post an OPS+ over 100. But he’s still been worth 3.6 WAR over the last two years because of his defense and baserunning. The issue has been his bat. Even when he hit .248 in 2024, his OPS was under .700.

But Murphy seemingly believes Hamilton could take the next step at the plate, which would set him up to be a very good platoon infielder and versatile bat. He has the chance to quietly develop into a star with the Brewers if he can get his OPS over .700 and closer to .750. Obviously, this isn’t going to be easy, but Murphy seems to believe he’s closer to this breakout than many fans assume.

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