Milwaukee, WI
‘Bring the people’: Milwaukee bars looking forward to a busy summer after years of challenges
This summer, particularly July, is shaping up to be one of the busiest in recent Milwaukee history.
The Republican National Convention is coming to town. Harley-Davidson is hosting another anniversary festival. The Bucks are headed to the playoffs again and could play into late June. All that plus the usual street and ethnic festivals, Milwaukee Air and Water show, and of course, Summerfest.
In recent years issues like staffing and food shortages have plagued Milwaukee’s service industry, sometimes making it difficult to maintain a level of service when things got busy. But now most bar and restaurant owners say they have rebounded and are ready for a jam-packed three months.
“Bring the people. We can handle it,” said Jeno Cataldo, owner of of Jo-Cat’s, Dorsia and St. Bibiana, all on East Brady Street.
“I think staffing, it was an issue, but now we’re stocked and locked and loaded with an amazing staff,” he said “Coming out of COVID, it was hard, but that’s in the past.”
While many bars and restaurants are looking forward to the RNC, Cataldo expects the last weekend in July, when the Harley-Davidson Homecoming Festival takes place, to be their busiest. Another big day will be Brady Street Fest, which was moved one week earlier from its usual last Saturday in July in order to not interfere with the motorcycle festival.
Cataldo said that Harley weekend has become similar to Sturgis, one of the largest motorcycle rallies in the country.
“There are so many memories that are made with these Harley events. We love the idea of having it every year,” he said.
Milwaukee becoming a top summer getaway
With so much going on, Cataldo said Milwaukee is one of the top summer destinations in the country.
“I grew up on Brady Street and I love Milwaukee becoming a party destination, almost the same way Nashville has done it. People plan around coming to Milwaukee in the summer,” he said. “Milwaukee in general is set up for summers like this. We have a huge festival grounds on the lakefront just used for celebrating, and the parks used for hosting. We have plenty of places for people to hang out all over the city.”
Michael Eitel, who owns Nomad World Pub, 1401 E. Brady St., said that not only does he expect his bar to be busy for Milwaukee events, but also for soccer games, which the bar is known for showing.
The Euro Cup and Copa America are both taking place this summer, and both have championship games on July 14.
“We’ll be showing a ton of soccer for six weeks,” Eitel said. “It’s going to be an interesting six or seven weeks from mid-June to the end of July.”
Eitel also owns three food and drink spots in the Cathedral Square neighborhood: Sport Club, Barrel Burrito Co., and Experts Only.
He said the usual summer programming from the East Town Neighborhood Association, including Jazz in the Park on Thursday nights and Bastille Days July 11-14, will provide a boost to the area this summer.
“Cathedral Square is really starting to pick up again post-COVID. I’m excited to see that,” Eitel said. “Brady is always really busy in the summer, but I think this one is going to be much busier.
“There’s so much coming into town; we want to take advantage of those opportunities. We don’t get summers like this,” he said.
Eitel hopes that it makes up for losing the in-person Democratic National Convention in 2020, which was largely virtual because of the COVID-19 pandemic.
Other things have changed since the pandemic to make the summer busier, including Summerfest’s layout. Instead of being a 10-day run from the last week of June to the first week of July, it now takes place over three weekends, overlapping with more summer events and making for an even busier July.
“There’s so much competition, with small events and Summerfest being three weekends now. There’s only so many weekends that we have. There’s so much nonstop,” Eitel said. “It’s awesome. There’s no better place to be in the summer than Milwaukee.”
With so much going on, Eitel said that having enough staff is something that he has to prepare for now.
“For Nomad, we’re used to that. We’ve been doing large soccer events for decades,” he said. “This year, with these other things coming to town, the seasonal staffing is going to be critical, so you have to prepare for that now while it’s still preseason, and get everything ready for the summer.
“It’s been a long winter for a lot of people in this industry, and I hope that we’re ready for it,” Eitel said.
RNC will add to an already busy summer
While the RNC is going to be a boost for the service industry, there are a lot of other things contributing to the busy summer, too.
“Even without RNC it would be a much busier summer than normal, with Summerfest, Harley Fest, which rolls into the Northwestern Mutual conference. People are itching to get out,” said Evan Hughes, co-owner of Central Standard Craft Distillery, which has the Crafthouse and Kitchen at 320 E. Clybourn St.
He said they make sure to be ready to be involved with events that are happening around them, whether it’s for people parking downtown to head to the Summerfest grounds or events a little farther away on the lakefront.
“We do some fun stuff on the aviary for the Air and Water show. It’s all about being able to be nimble to best serve and add value to these events,” he said.
Hughes said he is looking forward to the busy summer.
“For everyone — whether it’s Central Standard or a restaurant downtown — it’s been a challenge, with food costs and building the right team,” he said. “Having a celebratory summer where everything is busy, and getting back to doing what we can do best, is definitely needed and is welcome.”
The busy summer can make for a tiring but lucrative season for those in the industry.
“Were going to need every staff member, and they’ll have to work long days, but it’s going to be worth it,” said Mike Vituccci, who owns Uncle Buck’s, 1125 N. King Drive, near Fiserv Forum, where the RNC will be held.
“Milwaukee is becoming a destination, and that is fabulous. We’re looking forward to the RNC because of my location. I’m right in the (security) perimeter,” he said.
Vitucci also owns The Belmont Tavern, 784 N. Jefferson St., and Izzy Hops, 2311 N. Murray Ave.
“We’re connected to the hotel business. If those are busy, we’re going to be busy, too,” he said. “Especially at Belmont on Jefferson, because that is really hotel-driven. We’re just crazy busy there in summer.”
‘Top Chef: Wisconsin,’ Bucks success also give the city a boost
Not only will the RNC increase tourism, but Vitucci said that Wisconsin (and mostly Milwaukee) hosting this season of Bravo’s “Top Chef” will help the city as well.
“Milwaukee has a lot of spotlight nationwide. It’s a really nice place to visit,” he said. “‘Top Chef’ makes Milwaukee look like a gorgeous city, which it is. It’s nice for the city.”
Vitucci said Milwaukee has a strong dining scene, and that it has only improved in recent years.
“I think that 2020 kicked the legs off most operators where they said, ‘Hey, I have to survive,’ and those who survived are skilled, experienced and have money to back them,” he said.
Tino Bates welcomes a busy summer for his bars Truth Lounge, 1111 N. King. Dr., and Allure, 789 N. Jefferson St. He said his bars always do better when the Bucks play well, so last year was a disappointment when the team was upset in the first round of the playoffs.
“The Bucks came up kind of short last year,” Bates said. “Hopefully they can go to the final rounds this year. The further they go, the better we do.”
He said that the city bringing in the RNC after losing the DNC should also be a good way to make up business.
“I think the city is doing a great job at bringing in the RNC after losing the DNC with COVID. That was a damper,” he said. “Getting the RNC is a great step. The city is doing a great job and keeping these festivals here, and heading those to make sure they go well and are safe.
“All of those things, Summerfest, getting people out in the summer, you get to see people coming out getting a cocktail or two afterwards,” Bates said. “As long as the city keeps doing a great job at getting people out, we’ll be in a great space.”
While downtown bars plan to benefit from big events like the RNC and Summerfest, neighborhood bars are hoping for a boost, too, but owners said they rely more on local street festivals to bring in customers in the summer.
“I’m hoping to be more busy with the RNC,” said Valerie Wingo, who owns Club Manhattan, 2573 N. Phillips Ave. “I definitely need a busy summer. Business, it could be better, so anything can help.”
While she wasn’t sure how much business she would get from the RNC (the bar is about 1.5 miles north of Fiserv Forum), she is looking forward to other neighborhood events.
“There’s a couple street festivals that come near my bar like Juneteenth, Garfield Days, Bronzeville — those are always busy,” Wingo said. “I’m looking forward to this summer. Let’s get rid of all this snow and hopefully get some more business as well.”
Milwaukee, WI
Milwaukee Music Premiere: Wisconsin Space Program, ‘Time Machine’
Every week, the Milwaukee Music Premiere sponsored by Density Studios connects the city’s artists with our listening audience. If you’re an artist with a track you’d like us to debut exclusively on Radio Milwaukee, head over to our Music Submission page to learn how.
Today’s premiere provides a great lesson for bands looking to grab someone’s attention about a new track before they even get a chance to listen. In short, it never hurts to include a line like the one supplied to us by Wisconsin Space Program:
“This song was inspired by Austin Powers cutscenes.”
Brilliant.
Befitting the International Man of Mystery, Wisconsin Space Program provided no further explanation or context, leaving us listeners to make our own connection while enjoying “Time Machine” as it debuts here.
The title of the track jives nicely with a band that jumps around the musical timeline, from sunny to psych to stoner. This particular song leans a little heavier, both in the bold guitar riffs and the major frustration bursting from the lyrics:
I don’t wanna hear any of that noise
That cookie-cutter dopamine
I don’t wanna see your pretty face
I need a break from the fake routine
And I don’t wanna think about anything
I just want my time machine
I don’t wanna stare at a little screen
I just want my time machine
The group’s bassist/vocalist Sean Anderson explained further:
“I feel like, growing up, we were fed the idea that the future would be this utopia where technology would be fun and exciting and improve our lives. Now, we’re living in the future, and it sucks. We were promised hoverboards and jet packs when we were kids, and instead we have AI data centers and the ‘doom scroll.’ I just want my time machine. I want to drift silently through the cosmos and block out the noise — maybe go back and ride a dinosaur.’
The song “Time Machine” is a bit of a time machine in and of itself, in that the track was originally supposed to land on Wisconsin Space Program’s debut album, Sun in Your Hands, last June. But the physical limitations of vinyl forced the group to back-pocket it until right now.
Enjoy the delayed gratification by hitting the “Listen” button at the top of the page, or you can catch “Time Machine” playing on 88Nine throughout today (6:30 and 10:30 am.; 2:30 and 6:30 p.m.). Wisconsin Space Program will also be live and in person at Humboldt Park’s Chill on the Hill on June 23.
Milwaukee, WI
Milwaukee Summer Activities
As temperatures rise and the cold fades away, a whole new Milwaukee comes alive from June to August. From farmers markets to baseball games, the City of Festivals has something to offer everyone this summer.
Enjoy the Weather
Now that the freezing weather has finally gone away, consider checking out some of Milwaukee’s beautiful scenery. Head to one of Lake Michigan’s shorelines. Take a stroll on McKinley Beach or explore the waterways on one of Milwaukee’s many boat tours. Or, if the water isn’t your vibe, slide on your walking shoes and take a hike at one of Milwaukee’s various trails. Explore Three Bridges Park or Seven Bridges for some remarkable views. No matter what you choose, the summer scenery is hard to beat.
Grab a Bite to Eat
Milwaukee is known for some great grub. Head to The Bridgewater Modern Grill to enjoy lakeside dining and delicious seafood. Snack on fresh food and sip on fruity drinks at Estabrook Beer Garden. Or, for a more budget friendly option, head to one of the many food trucks sprinkled around Milwaukee and surround yourself with the sounds of the city while you bite into a scrumptious meal.
Head to A Ball Game
There’s no better place to spend a summer night than at American-Family Field (formerly Miller Park) watching a Brewers Game. Bring a group of friends and grab a hot dog as you enjoy countless baseball traditions at one of the many Brewers games this summer. Select games offer up to a 50% discount for Wisconsin residents.
Explore one of Milwaukee’s many farmers markets
There’s no better way to enjoy the beautiful weather than at a community farmers market. Enjoy all the agriculture the city has to offer at one of the various markets this summer. Whether you’re in the mood for fruit, dairy or flowers, Milwaukee has got you covered. Explore the city’s oldest and largest farmers market—West Allis Farmers Market—open May through October. You can enjoy a lakefront view at the South Shore Farmers Market. If you’re looking for more than food and flowers, head to Wauwatosa for free cooking demos and yoga classes at the Tosa Farmers Market.
Head to the festivals
Milwaukee isn’t known as the City of Festivals for nothing. Head to Summerfest to hear some great music, or, for a more low-key crowd, consider exploring the Summer Solstice Music Festival. If your music taste is a little more hardcore, venture to Milwaukee’s Metal Fest. For a taste of local culture, check out Mexican Fiesta or German Fest. Try some fresh fruit at Cedarburg Strawberry Festival, or see why Milwaukee has been dubbed “Cream City” at a tour of America’s Dairyland. No matter what you choose to attend, you’re bound to have a good time. For a full list of festivals dates and locations, click here.
This article was written by Allison Scherquist, she can be contacted at [email protected]
Milwaukee, WI
50 electric school buses to transport MPS kids starting this fall
Mayor and Superintendent Celebrate New Green & Healthy Schoolyard
Milwaukee Mayor and MPS Superintendent Celebrate New Green & Healthy Schoolyard at Riverwest Elementary
Beginning this fall, thousands of students will catch rides to and from Milwaukee Public Schools by electric bus.
At an event June 8, MPS unveiled the arrival of the new electric buses, 50 of which will transport about 6,000 students starting this September. MPS officials said its transportation partners will add another 100 electric buses to service by the 2028-29 school year.
Once all 150 electric buses are on the road, about 22% of buses used to transport MPS students will be electric, according to figures provided by David Fifarek, MPS senior director of transportation services.
The initiative is fully funded through federal pandemic relief aid and about $40 million in grants from the U.S. Environmental Protection Agency, a district spokesperson said. The district’s transportation providers are constructing charging infrastructure and will cover the cost of electricity, which district leaders said will help MPS save money.
MPS officials said the initiative is meant to cut costs amid rising fuel prices and to help reduce the city’s childhood asthma rates. The electric buses will additionally push MPS closer toward achieving its goal of reducing the district’s carbon emissions by 45% over the next four years, said Superintendent Brenda Cassellius.
According to the EPA, diesel exhaust is a significant contributor to climate change, as well as childhood asthma and other respiratory illnesses.
In 2024, Milwaukee had the nation’s highest rate of asthma-related emergency department visits, the Asthma and Allergy Foundation of America reported. Across the U.S., public school children are about twice as likely to have asthma as their school-aged peers.
Researchers at the University of Wisconsin-Madison are particularly studying the link between air pollution and asthma-related visits to school nurses in MPS.
Cassellius said each electric bus will replace a diesel bus, resulting in “fewer emissions at bus stops, near our schools and in the communities our families call home.”
Ben Schutzman, CEO of Highland Electric Fleets, which provides the vehicles, said “replacing just five diesel school buses with electric buses can reduce the risk of pediatric asthma for approximately 1,500 students.”
“In a city where asthma remains a huge concern, that is a very meaningful step forward,” Cassellius said.
There are also financial benefits as MPS seeks to tighten its budget amid broader fiscal challenges, Cassellius added. With fuel prices soaring nationwide, school districts have incurred extra transportation costs.
From March to June, the district said in a statement, MPS spent about $800,000 in diesel surcharges, which are additional fees that bus contractors charge districts to offset higher gas prices.
“That kind of volatility makes it harder to budget and harder to invest where it matters most,” Cassellius said. “This initiative is helping us change that and will allow us to bring more stability to our transportation costs.”
At a School Board meeting in May, MPS interim Chief Operating Officer Michael Turza said the district expects to save money by making the switch, with daily operating costs decreasing because electric buses do not rely on fuel.
The district does not own the buses. MPS Chief Financial Officer Aycha Sawa told board members that the district’s bus vendors instead purchase the buses, and MPS reimburses them under the federal grant.
Contractors who receive the funding must operate in the district for five years, Fifarek said. The companies are also installing charging infrastructure at local bus terminals, which he said creates a long-term investment that could support further expansion of electric buses.
MPS now joins a growing number of school districts in Wisconsin and across the country that are transitioning to electric transportation.
Fifarek said MPS may seek additional EPA grants to increase the number of electric buses in the future.
Kayla Huynh covers K-12 education, teachers and solutions for the Journal Sentinel. Contact: khuynh@gannett.com. Follow her on X: @_kaylahuynh.
Kayla Huynh‘s reporting is supported by Herb Kohl Philanthropies and reader contributions to the Journal Sentinel Community-Funded Journalism Project. Journal Sentinel editors maintain full editorial control over all content. To support this work, visit jsonline.com/support. Checks can be addressed to Local Media Foundation (memo: “JS Community Journalism”) and mailed to P.O. Box 85015, Chicago, IL 60689.
The JS Community-Funded Journalism Project is administered by Local Media Foundation, tax ID #36-4427750, a Section 501(c)(3) charitable trust affiliated with Local Media Association.
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