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Michigan partners with Passes to utilize ‘direct-to-fan engagement'

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Michigan partners with Passes to utilize ‘direct-to-fan engagement'


Passes, a company that gives college fans exclusive access to the daily lives of student-athletes, has partnered with Michigan in a new juncture where fans can directly contribute to Name, Image and Likeness funds in exchange for “direct-to-fan engagement.”

“Likeness value across 29 varsity sports, recruit and retain top student athletes, and create an ecosystem for unprecedented fan access,” Passes announced in a press release. “This multi-year partnership through Learfield empowers Michigan student athletes to sell exclusive content and merchandise and empowers fans to play a role in the retention and recruitment of athletic and academic talent through a new NIL fund.”

So here’s how Passes says this seven-figure deal will work:

  • Once Learfield (aka Michigan) receives NIL contributions, a portion of those contributions will go directly to Michigan’s student-athletes.
  • Student-athletes who fans donate to will be paid to be active on their Passes account, which appears to be a small social network consisting of student-athletes. Here’s an example of Texas quarterback Quinn Ewers’ page. It’s not clear exactly how these athletes would be active on this network, but Ewers has posted about what he is doing during a normal day. Think of those Day in the Life videos that often go viral on Tik Tok, but with student-athletes.
  • For a varying dollar amount, fans will have to subscribe (aka pay) to the athletes’ accounts to see “behind the scenes” content. I’m interested to see how athletes get creative with this — is it them getting ready for game day? Is it them preparing for practice, or taking fans through their rigorous schedule? Is it more lighthearted stuff like hanging with friends? I guess we’ll have to wait and see.

“This partnership with Passes aligns with our university’s commitment to innovation and student-athlete development,” said Danielle Davison, Assistant AD for NIL at the University of Michigan in the release. “It gives all our teams a powerful platform to showcase Michigan Athletics and connect with our passionate fanbase, while preparing our student-athletes for success in the evolving landscape of college sports.”

You can sign up to contribute to the fund by submitting your email at this link.

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A few quick thoughts

On one hand, it sounds like a great idea and would give otherwise unprecedented access to the lives of student-athletes. I would also imagine this would help the most high-profile athletes cash in, while also helping athletes who don’t get as much playing time, but have an entertaining social media presence (think former Michigan basketball player Adrien Nunez, who didn’t play much but was very popular on social media).

In practice, I’m not sure how exactly this will be received, especially during a football season where optimism isn’t exactly high with a 5-5 squad. Will athletes on that struggling team want to post happy, optimistic content? And how exactly will this be perceived by a pissed off fanbase? Will a program that doesn’t let the media watch practice actually allow players to film portions of their game day prep? Not to sound like an old man yelling at clouds, but is this something that would distract student-athletes from not only their work on the field, but also their work in the classroom?

Also, why does all this NIL responsibility fall on the fans? The Big Ten has a $7 billion TV deal and Michigan is the most well-known schools in one of the top campuses in the country. Not to mention, it’s hard to get optimistic with NIL ventures after the failures of projects like The Leader. Plus, there is already another avenue exactly like Passes — it’s called the Ann Arbor NIL Club — that is only for U-M football players.

It has taken Michigan a long time to hop on board the NIL express, as both Jim Harbaugh and Juwan Howard criticized the university for their cautiousness early in the process. And for a university that loves to brag about being the “leaders and best” with an athletic donor and booster base wealthy enough to run a small country, going to yet another crowdfunded venture and asking fans to pay up and take the lead with NIL funding feels, at best, tone deaf and, at worst, hypocritical and irresponsible.

How do you feel about this latest NIL venture, and will you be contributing? Are you also frustrated by Michigian’s NIL struggles? Let us know in the comments and on social media

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Opportunity knocks for Michigan’s guards with L.J. Cason out

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Opportunity knocks for Michigan’s guards with L.J. Cason out


Ann Arbor — The Wolverines won the outright Big Ten regular-season title with two games to go, but it came at a great cost.

L.J. Cason, Michigan’s backup point guard and a key piece of the rotation, tore his right ACL in the championship-clinching win at Illinois. Just like that, Cason’s season was over and Michigan was hit with a brutal blow.

But when adversity strikes, opportunity knocks. While the team won’t be the same without Cason, coach Dusty May believes Michigan has backcourt pieces who can step up and make up for the loss.

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“This is a great opportunity for Roddy (Gayle Jr.), Trey (McKenney) and Nimari (Burnett) to play more, and those guys are really good players,” May said Monday. “Our rotation has been nine and nine, I think, is too deep. It’s playing too many guys, if you want to optimize everyone. But we felt like we had nine guys that deserved to play, that gave us a different element.

“We look at this as another challenge, but it’s also an opportunity for guys to play a little bit more, to play longer periods, to play through a mistake, to play a little bit different role. We do feel like these guys are a lot better than they were earlier this year, so we’re prepared to handle whatever comes at us.”

May said he doesn’t know exactly when Cason tore his ACL, and neither does Cason. The sophomore guard fell to the court and got up favoring his right leg on two separate occasions against Illinois.

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The first instance came in the final minute of the first half, when Cason tipped a long rebound ahead and chased it down to start a fast break. After he grabbed the ball in the air and bounced it backward between his legs to a trailing teammate, Cason went down. He got up hobbling, was subbed out and went back to the locker room.

Cason briefly checked back in during the second half and scored a driving layup a minute into his shift. But on Michigan’s next possession, he fell down after trying to score through contact and got up limping again. Shortly after that, Cason motioned to the Michigan bench to be taken out of the game and he exited for good.

“At halftime, the training staff came and said basically he’s passed all of his jump test. He just did the bike. He says he’s 100% ready to go. I was surprised, because I was expecting him to be out,” May said. “I said, ‘What about the test?’ They said both of his knees are loose, so it’s hard. We don’t feel that anything is torn.

“He comes back in. He lands funny again. … It’s unfortunate for him because he was playing so well. When an ACL pops on a noncontact injury, you’re like, ‘Man, what could we have done different?’ When it happens on a funny, quirky play, usually those are the ones that aren’t preventable.”

May added it hasn’t been determined yet when Cason will undergo surgery. Given the typical recovery timeline for a torn ACL ranges anywhere from nine to 12 months, May said Cason redshirting next season is a possibility that’s “on the table.”

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“That’s certainly been discussed as well, and then that impacts the recruiting decision-making,” May said. “But right now, we’re still trying to figure out when he’s going to have it. What’s the timeline? Does it make sense to go ahead and sit out next year? … We haven’t made any definitive decisions, because all the information is so inconclusive.”

Moving forward, the plan isn’t to have just one guy replace Cason, who averaged 8.4 points and 2.4 assists in 18.6 minutes per game, shot 40.2% from 3-point range and served as a facilitator when starting point guard Elliot Cadeau wasn’t on the court. It’ll be a by-committee approach.

That said, Cason’s absence is certainly going to put much more on Cadeau’s shoulders. The Wolverines can ill afford to have Cadeau commit unnecessary fouls and miss long stretches at a time. Without Cason, Cadeau is the one guard who can break down opposing defenses off the dribble and create for others.

“This will force Elliot to be much more solid with his defensive decision-making when it comes to fouling,” May said. “He doesn’t have that insurance policy anymore named L.J. behind him, because L.J. came in and carried the load several games for our group. That’s not there anymore.”

While Burnett, Gayle and McKenney haven’t had to be facilitators in their roles this season, May expressed confidence all three can take on minutes with the ball in their hands and initiate the offense.

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Even beyond the guards, May noted the team has “other capable weapons” who can serve as triggers on offense depending on the matchup, like forwards Yaxel Lendeborg and Morez Johnson Jr. and big man Aday Mara.

Add it all together, May feels the Wolverines can find a way to absorb the blow, fill the void and forge ahead with Cason sidelined.

“We have enough to overcome what L.J. brought to the team,” May said. “I don’t know if he’s the best backup point guard in the country, but I can’t think of one that’s better. We’re losing a lot, but once again, we’re not going to sit here and look at it from that angle.

“This is an opportunity for all these other guys to do a little bit more, and they’re more than capable. It’s on us to find the right rotations and situations. Without a doubt, we have a lot of confidence in our roster.”

jhawkins@detroitnews.com

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@jamesbhawkins



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Michigan State Police patrol car damaged in hit-and-run on Lodge Freeway in Detroit

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Michigan State Police patrol car damaged in hit-and-run on Lodge Freeway in Detroit



The Michigan State Police is looking for the driver of a Jeep that the agency said hit one of its patrol cars on Lodge Freeway in Detroit Sunday night.

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According to officials, the incident happened at 7:50 p.m. on the northbound side of the freeway near Shaefer Highway. The agency said a trooper was investigating a crash and had the patrol car parked on the right shoulder of the freeway with its emergency lights on when it was rear-ended by the Jeep. 

“The impact forced the patrol car to strike the concrete wall on the right shoulder,” according to the agency.

A damaged Michigan State Police patrol car on the side of Lodge Freeway in Detroit on March 1, 2026, after it was hit by a Jeep. 

Michigan State Police

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The Jeep then went across three lanes of the freeway and hit a median wall, officials said. The driver, identified by law enforcement as a 29-year-old Detroit woman, left the vehicle and fled the scene. 

Michigan State Police First Lieutenant Mike Shaw said that while the trooper was evaluated and cleared at the scene by medical personnel, he was still taken to the hospital as a precaution. 



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Indiana extends Big Ten streak to five as the Michigan women win for the first time since 2018

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Indiana extends Big Ten streak to five as the Michigan women win for the first time since 2018


The Indiana men didn’t just win, they secured a fifth straight conference championship, continuing a swimming and diving dynasty in Bloomington. Michigan’s women surged to the top of the league, capturing the title with authority and balance across the lineup.

Records fell left and right throughout the week as this year’s Big 10 championships featured some of the best performances in conference history in the pool.

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Here are the main takeaways from this year’s Big 10 swimming and diving championships:

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Indiana breaks away from Michigan to win fifth straight title

The Indiana men continued their dominance in the pool in 2026, extending their Big 10 dynasty.

From start to finish, the Hoosiers demonstrated experience and elite talent. Indiana won ten different events, including two relays and eight individual wins from six different athletes.

Indiana dominated the distance events this week, winning the 400-yd IM, the 500-yd freestyle, and 1,650-yd freestyle. Senior Zalan Sarkany won both distance freestyle events while freshman Josh Bey started off his Big 10 career with a win in the 400-yard IM.

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Owen McDonald was the second highest scorer in the meet behind Michigan senior Tyler Ray, who was named Big 10 Swimmer of the Championships. The senior won the Big 10 title in the 100-yd backstroke and 200-yd IM.

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Senior Kai Van Westering and junior Dylan Smiley closed on the week with wins on the last night of competition for the Hoosiers. Van Westering grabbed the win in the 200-yd backstroke and Dylan Smiley won the 100-yd freestyle before leading Indiana to a win in the 400-yd freestyle relay to close out the meet.

Beyond individual stars, the Hoosiers stacked swims in the top eight of each event, showcasing balance across not only distance, but sprint and mid-distance events as well. Indiana’s performance combined consistency and poise, placing swimmers in the establishing control from the first event individual event to the final relay.

The win marks Indiana’s 32nd Big 10 title overall, which is second all time behind Michigan. Head coach Ray Looze won his ninth men’s Big Ten title, moving him into the top five all time in conference history.



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