“Yeah, you’ve been dying to ask that one,” Bullough said. “Here’s my answer to that one:

“That was 13 years ago, right. So my focus and my energy and my attention is on the 2026 Spartans, and my beautiful wife, Bailey, and my four boys Rocky, Teddy, Banks and Murphy. We’ll leave the past where the past is. It has nothing to do with what we’re doing moving forward, and so let’s talk about the 2026 Spartans.”

Now that that’s out of the way.

As much as Bullough doesn’t want to talk about the past, it’s what his very hire harkens back to. He’s here to help revive a storied program that means so much to him that he has “Spartans” tattooed across both arms. He gets to raise a family where his family has played and coached, and where his grandmother, Lou Ann Bullough, still gets to every Michigan State basketball game she can. What would it mean for his grandfather to know he came back to join the coaching ranks?

“I don’t know how much he would tell me or not. You never got that much out of him that way,” Bullough said. “But I think at the end of the day, I think it would mean a lot.”

The first thing you notice about Bullough is his intensity, especially for Michigan State football. At least that was the case for new head coach Pat Fitzgerald, who had Bullough wrap up the first team meeting of the year for a new group trying to rise above 4-8 mediocrity a year ago.

“I gave him 90 seconds, I think he went 15 minutes,” Fitzgerald said Feb. 4. “Getting to know Max through the evaluation process when I was putting the staff together, you could sense very quickly his pride — beyond the double bicep — for the Spartan football program, the state of Michigan, his time here, and what he wanted to bring back, and that was toughness.”

Bullough’s part in an illustrious past for this program — in four years he went 40-12 and captained the Spartans his junior and senior years, an honor that means a great deal to him — is a major cultural building block for a staff trying to reestablish principles of the era of Dantonio, who is around more often since Fitzgerald got the job. Thankfully it all worked out, Fitzgerald says.

“He’s got a bright future ahead of himself in his career, and we wanted to make sure,” Fitzgerald said, “coming here is obviously easy to say of course, he’d want to come home. But it also had to fit looking at his three-, five-, 10-year plan for his career.”

Bullough was brought in for the next two seasons on a contract paying him $750,000 per year. When he stepped on campus as an assistant coach was only the second time he’d stepped food on campus since he graduated. The other time was when he was an honorary captain in 2015.

“There’s a lot of new buildings, this whole place,” Bullough said. “That’s the question y’all should ask. This place looks completely different.”

In Bullough, though, there’s a connection to history that feels further and further following four straight losing seasons.

“He’s brought energy, brought enthusiasm. He brings a lineage,” defensive coordinator Joe Rossi said April 7. “He understands what it means to be a Spartan, not only him but his family. So it’s been awesome.”

As an understudy to Rossi, Bullough is listed as a co-defensive coordinator in addition to his role as linebackers coach. Not only does that free up Rossi to “roam” around practices and observe his entire defense (last season, Rossi filled that linebackers coach role), Bullough also gains experience for later in his coaching career that has been impressive through stops at Notre Dame and Alabama. He’s a riser, of whom coaches and players speak highly.

Playing for Mike Vrabel while with the Houston Texans watered the genetic coaching seed in Bullough. It was at Notre Dame that Bullough really fell in love with being a college coach.