Kansas museums see overall boost despite national attendance decline

WICHITA, Kan. (KWCH) – Museums across the United States are struggling with declining attendance since the COVID-19 pandemic, but Kansas institutions are bucking the national trend strong visitor numbers.

A recent survey by the American Alliance of Museums asked more than 500 museums nationwide and found traffic remains down since the pandemic began in 2020.

Kansas museum reports record attendance

The Kansas Aviation Museum experienced its highest attendance year ever in 2024, according to Ben Sauceda, president and CEO of the museum.

“2024 was our highest record attendance year ever as a museum, and so we’re seeing a lot of momentum around that,” Sauceda said.

Sauceda credited state programs for boosting museum visits across Kansas.

“Things like the Sunflower Summer Program that Kansas offers. That has been a huge boost to attendance in museums across our state,” he said.

The Gathering Place also reported increased traffic since the pandemic, according to museum officials.

Adam Smith, president and CEO of Exploration Place, said Kansas museums have remained stable.

“I think in general, Kansas is, you know, we’ve seen, we’ve been pretty solid, actually,” Smith said.

Financial challenges persist nationally

The national study shows one-third of museums reported loss of federal grants and contracts impacted them this year.

Museum leaders said institutions must adapt to succeed in the current environment.

“Even as museums, we are still businesses that have to operate in a manner of innovation and creativity. And so again, I think the ones that are finding success right now are the ones that are learning and finding ways to innovate and change and meet the demands of the market where they’re at right now,” Sauceda said.

Smith emphasized the importance of family engagement.

“And so finding ways in which families like to spend time together while creating unique learning or exposure opportunities is how you have to move forward,” he said.

Museums like the Kansas Aviation Museum continue advocating at the state level for renewal of the Sunflower Summer Program for the 2026-2027 season.

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