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Iowa State’s Bill Fennelly names plays after former Cyclone greats and coaches

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Iowa State’s Bill Fennelly names plays after former Cyclone greats and coaches


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AMES — During the third quarter of the Iowa State women’s basketball team’s Jan. 7 game at Cincinnati, coach Bill Fennelly wanted to get his players a good look for a 3-pointer. So as Fennelly gathered his team on the sideline during a break, he called the play Lake Park.

“It’s a misdirection,” Fennelly said.

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The play was devised by Fennelly in the 1990s and it’s designed to set up a shot from beyond the arc. It’s named after Tara Gunderson, a former 3-point shooting star for the Cyclones who hails from Lake Park in northwest Iowa.

Just as Fennelly hoped it would, the Cyclones freed up a shooter with the play.

“We got a 3,” Fennelly said.

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Lake Park is one of more than 100 plays that Fennelly has on his call sheet. All of them have special names honoring people who have had a huge impact on his life. Coaches, family, friends and current and former players have plays named after them.

The Cyclones will be using those plays when 8-seed Iowa State takes on 9-seed Syracuse in the first round of the NCAA Tournament at 4:30 p.m. CT on Saturday, March 21 in Storrs, Conn.

“I think it’s cool,” said Iowa State point guard Jada Williams. “It kind of helps us remember a little bit more because we’re familiar with all the names that we call.”

Fennelly, in his 49th season of coaching, has been naming plays like that for as long as he can remember. While most coaches use numbers or descriptions to call plays, Fennelly has gone this route, instead choosing names, locations and nicknames.

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“I think it resonates with them a little bit better,” Fennelly said.

Some of the plays have a symbolic meaning. Like Lake Park being a 3-point shooting play. The Cyclones also run a 3-point shooting play for Iowa State center Audi Crooks called “Algona,” named after her hometown. They also have a play named after current Cyclones men’s basketball player Milan Momcilovic, a star shooter from beyond the arc.

One of the most unique plays the Cyclones run is named after former Iowa State quarterback Brock Purdy, who is now a star for the San Francisco 49ers. “Purdy” is an inbounds play where all five players line up under the hoop. When the whistle is blown, four players take off down the court like wide receivers. The inbounds passer acts as a quarterback, looking for an open target to pass to.

Former Iowa State quarterback Rocco Becht also has a play named after him. It’s a deep pass in transition or late in the shot clock or game clock.

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Last year, the Cyclones used a play named after former Iowa State star Ashley Joens, the team’s all-time leading scorer.

Former Iowa State men’s basketball coaches Fred Hoiberg and Greg McDermott, who both coached the Cyclones during Fennelly’s tenure, also have plays named after them. Fennelly admits they were the inspiration behind the plays.

“To be honest, most of them are people I stole the play from,” Fennelly said.

Fennelly’s grandchildren also have plays named after them. His 11-year-old grandson, Will, the son of assistant coach and general manager Billy Fennelly, hears it often while he’s sitting in the stands at games. When his grandpa calls the play, Will sometimes thinks he’s trying to get his attention.

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“Sometimes I’ll get super confused,” Will Fennelly said. “He’ll scream out my name and I’ll be like, ‘What?’ It’s just cool to have a play named after me.”

Fennelly periodically gets input from his players on naming new plays. Everything is fair game. The Cyclones have a play named “Coconut” after their trip to the Coconut Hoops event in Florida this season. Williams said one of the team’s most popular plays is called “Tessa,” named after Tessa Boccumini, the team’s associate director of sports medicine.

The names help players understand what they’re doing and get a better understanding of Iowa State history. “Lake Park,” for example, gives Fennelly an opportunity to talk about Gunderson and the impact she had on the Cyclones.

Gunderson is now the varsity girls baseball coach at Cretin-Derham Hall, a prestigious high school in St. Paul, Minn. She was surprised to hear Fennelly still uses the same name for that play.

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“I’m kind of in disbelief,” Gunderson said. “It was a good play. We got a lot of open looks from it.”  

As long as Fennelly keeps coaching, he’ll keep coming up with special names for his plays. He’s always on the lookout for new ideas. The tradition has gotten so popular that when Fennelly adds a play, his team gets excited for what they’ll name it.

One way for a player to leave their mark at the school is to have a play named after them.

“It’s kind of just the legacy of that and being able to run that play is definitely cool,” said Iowa State forward Addy Brown. I’ve just seen what they’ve done here. You hope that one day you leave and you have a play named after you.”

Tommy Birch, the Register’s sports enterprise and features reporter, has been working at the newspaper since 2008. He’s the 2018, 2020, 2023 and 2025 Iowa Sportswriter of the Year. Reach him at tbirch@dmreg.com or 515-284-8468.

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PETERSON: Pollard’s “outside the lines” mindset was exactly what Iowa State needed

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PETERSON: Pollard’s “outside the lines” mindset was exactly what Iowa State needed


Cyclones fans greet as Iowa State athletic director Jamie Pollard walks to the stage during Cyclones Tailgate Tour at MidAmerican Energy RecPlex on Thursday, May 9, 2024, in West Des Moines, Iowa. © Nirmalendu Majumdar/Ames Tribune / USA TODAY NETWORK You knew this day was coming sooner rather th



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McKeever’s 7′3″ frame made Iowa the ‘obvious choice’ in the transfer portal

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McKeever’s 7′3″ frame made Iowa the ‘obvious choice’ in the transfer portal


IOWA CITY, Iowa (KCRG) – Andrew McKeever is hard to miss at an Iowa practice. The St. Mary’s transfer and center stands 7 feet, 3 inches tall and averaged 8.2 points and 9.2 rebounds per game last season.

‘Nothing like I’ve seen in practice’

Teammates have taken notice of McKeever’s size. Forward Trey Thompson said the center’s hands alone drew a reaction.

“Yeah, he’s big. That’s for sure. I saw him looking at his phone and it looked like a tiny, little iPod in his hand. I was like, ‘Geez, man,’” Thompson said.

Forward Joey Matteoni said McKeever’s presence in the paint stands apart from what he has seen in recent seasons.

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“He controls the paint for sure and nothing like I’ve seen in practice the last couple of years. No offense to Cam (Manyawu), but I mean 7′3” is just different,” Matteoni said.

McKeever on why Iowa made sense

McKeever said the decision to transfer to Iowa was straightforward.

“It was a pretty obvious choice for me,” McKeever said. “Their team was so good last year, making an Elite 8 run. I was maybe a key piece that they needed with a little bit more size, even though their bigs were good, but they just didn’t have the height as some of the other teams did in the Big Ten. So I figured I could help in that way.”

From baseball to basketball

McKeever was not always a basketball player. He stood around 6 feet, 2 inches early in high school before a significant growth spurt changed his trajectory.

“I was like 6′2” during COVID and then I grew to 6′10″ when I was out of COVID. I was playing baseball at the time, and I was like, yeah, I got to go to basketball. I locked in during my sophomore season,” McKeever said.

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His high school coach pushed him to make the switch permanent.

“My high school coach who I had been with growing up said, ‘You need to stop playing baseball and just focus on basketball.’ That’s kind of when it flipped the switch for me,” McKeever said.

Adjusting to his own size

Even after committing to basketball, McKeever said adapting to his own frame took time.

“Maybe a little uncoordinated and slow for my size. But I kind of worked on it a lot when I was at St. Mary’s and I got better at it,” McKeever said.

McKeever now joins Iowa’s program under head coach Ben McCollum.

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Iowa WWII veteran approaching 100th birthday honored in Cedar Rapids

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Iowa WWII veteran approaching 100th birthday honored in Cedar Rapids


CEDAR RAPIDS, Iowa (KCRG) – World War II veteran Laverne Severson turns 100 years old on July 14. On Thursday, family, friends and fellow veterans gathered at the Freedom Foundation in Cedar Rapids to honor and celebrate the milestone birthday.

The National World War II Museum says fewer than 1% of World War II veterans remain alive.

Laverne served as a line medic during the war and was stationed in the Philippines.

“As soon as I turned 18, it didn’t take me about a month until I was going overseas,” Laverne said.

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His son, Boyd Severson, recalled stories his father shared about life at his base.

“His base over there, he told me they would get air raids every morning. The Japanese would do an air raid and they’d have to run and jump into their foxholes. And this is stuff you see in movies, and he actually lived through this,” Boyd said.

Eric Parker, assistant director of the Freedom Foundation, said veterans like Laverne deserve recognition.

“As long as we are allowed to still be graced with their presence, then we need to just soak that up and just be really thankful,” Parker said. “There needs to be a remembrance and there needs to be a legacy there that we can honor.”

Boyd said the number of surviving World War II veterans in Iowa underscores the importance of events like Thursday’s celebration.

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“Slowly but surely we’re losing this generation that, from what I’ve seen, there’s 250 to 275 surviving World War II veterans remaining in Iowa, and my father’s one of them and they all should be recognized. It all should be honored,” Boyd said.

And we had to ask…what’s the secret to a century of life?

“Crackers and peanut butter in the morning for breakfast!” Laverne said.

Copyright 2026 KCRG. All rights reserved.



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