“IN Indiana “ is the state’s new marketing slogan

“IN Indiana “ is the state’s new advertising slogan- however you’ll see greater than these two phrases.

The Indiana Vacation spot Growth Company, which oversees the state’s tourism efforts, has been attempting to broaden Indiana’s focus to lure not simply vacationers, however everlasting residents. Governor Holcomb says previous campaigns have been hampered by a ignorance of Indiana property that Hoosiers simply take without any consideration, from Brown County and the Indiana Dunes to native festivals. He says he’s been in conferences with leaders from different states or international locations who’re stunned to seek out out Purdue and Notre Dame are in Indiana.

As a substitute of simply being a successor to previous tourism taglines, Vacation spot Growth Secretary Elaine Bedel says the “IN Indiana” emblem might be a branding scene-setter, to be paired with a variety of messages. These messages could also be common (“Put Down Roots IN Indiana,”), focused at particular pursuits (“Get pleasure from a Slice of Pie IN Indiana”), or hyper-specific to particular person points of interest (“Discover Turkey Run IN Indiana”).

Holcomb, Bedel and Lieutenant Governor Suzanne Crouch, who oversees Bedel’s company, unveiled the marketing campaign on the Indianapolis Motor Speedway, which has already kicked off a “Begin Your Engines IN Indiana.” The Division of Pure Assets has begun “IN Indiana” advertising for state parks. Bedel says the marketing campaign is designed to permit particular person entities to customise the branding to their very own message. The company has arrange on-line toolkits at VisitIndiana.com for universities, cities, or companies to pair the emblem with one of many present messages, or write their very own. The toolkit will even embrace social media, print, and digital advert templates.

Holcomb says the company will give broad latitude to requests to approve the emblem, so long as it’s not used to mock the state. The Indiana Democratic Celebration shortly put that plan to the check, tweeting a “Fuel Prices Extra IN Indiana” photograph.