Organizations and companies are partnering to introduce Black students in Detroit to golf

The Rocket Classic has steered nearly $10 million from the annual PGA event held in Detroit to local charitable organizations. Of that, $800,000 has been given to programs that teach kids how to play the game. One program provides access to college scholarships to high school seniors, while upward of 700 children and teens take part each year in programs put on by First Tee of Greater Detroit.

”Golf is the why we get them there, but while we have them there we’re teaching them life skills,” said Carl Bentley, chief executive of First Tee of Greater Detroit, which has donated a golf simulator to the school district. ”Learning how to say ‘yes sir, yes ma’am’ — shake a hand properly, how to start a conversation. We’re teaching them life skills and then we get to putting and swinging and things like that.”

Among the 28.1 million Americans who played golf on a course in 2024, about 25% were Black, Asian or Hispanic, according to the National Golf Foundation. Interest is wider when considering those who played or followed professional golf coverage on TV, in writing or via podcasts.

But Hawkins said his experience as a coach suggests Black high schoolers aren’t among that audience.

”You don’t hear kids talking about the latest golf shoes or the cool golf apparel,” Hawkins said. ”You’re not necessarily going to get a badge of honor walking into your high school and you’ve got the newest golf shirt.”

Lack of money is a barrier