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“We have the density, we have the consumer demand, and we have the traffic that can sustain the kind of investments that belong,” said Farmington Hills’ Economic Development Director Cristia Brockway.

Both cities are already making a concerted effort to revitalize Grand River Avenue east of downtown Farmington through the Grand River Corridor Improvement Authority, which was created more than a decade ago. It has focused on public projects and incentives to bring businesses, housing and landscaping to the area.

Farmington Hills’ improvement district along the corridor runs between Orchard Lake and Eight Mile roads; Farmington’s is between Mayfield and Hawthorne Streets. They’re the boundaries of the cities’ tax increment finance districts, which put money from property tax increases toward public projects.

For businesses and developers, Brockway said the city has a Housing and Urban Development grant of up to $30,000 and a Brownfield improvement grant of up to $200,000 that can assist projects. Brockway said these dollars can be used in demolition or for property owners “looking for help with their obsolete building.”

As far as public improvements go, Brockway said the city plans to bring beautification and pedestrian improvement projects valued around $250,000 to Farmington Hills City Council over the next five to eight years. Money generated from the district will pay for the projects, she said.

The city is also looking to incentivize murals in the district.

“It is going to be a continuous effort to always make this area a focus, and to make sure that when we’re adding art, we’re adding spaces, that we’re also maintaining them so things don’t look the same constantly and things don’t lose focus as far as updates,” said Brockway.

At her State of the City address, Rich said residents eventually won’t recognize Grand River.

“By the 2030s, you’re not going to recognize what the Grand River Corridor was. It will be transformed into a beautiful, vibrant, more walkable district,” she said.

On Farmington’s side, meanwhile, the city plans to collect more than $1 million from the district to put back into improvement projects. While most of the money would be spent on land acquisition, it would also be spent on a transportation study, streetscaping, a park assessment plan and gateway enhancements, said Assistant City Manager Chris Weber.

The city is especially focusing on the Farmington Junction building at 31505 Grand River for revitalization efforts.

“We are trying to spur redevelopment in the area. Obviously it’s all built up, but a lot of those areas are older commercial areas that need a refresh or need a development, a scrape and rebuild,” Weber said.

While Farmington didn’t conduct a market study for the district, Weber said “a lot of” Farmington Hills’ data would likely apply to Farmington’s district because they border each other.

Weber said the goal of the revitalization efforts is to create a “similar aesthetic” as motorists and pedestrians travel the corridor.

“We didn’t want one side of the road to look one way and another side of the road to look an entirely different way,” said Weber.

mbryan@detroitnews.com