Lore of the Lakes — Great Lakes Brewing Company, Cleveland, Ohio — Good Beer Hunting

King thinks the necessity to replace the brewery’s portfolio is tied to its seek for its second-quarter powerhouse.

“No person likes inexperienced beer on March 18th, and we’ve got to seek out one thing that may promote between March 18 and Labor Day,” he observes. Choices like Crushworthy Lo-Cal Citrus Wheat have accomplished nicely the final couple years, however nonetheless aren’t offering the seasonal enhance the brewery is in search of as Lake Erie begins to thaw every spring. 

Emmett Conway, Pat’s son, works within the Nice Lakes gross sales division dealing with nationwide on-premise accounts for bar and restaurant chains. Throughout his time with the corporate, he’s seen the brewery cycle by means of warm-weather choices, in search of a success.

“I’ve been within the gross sales crew for 9 years, and I believe that slot has modified 9 instances,” he says. “We’ll transfer issues round and go, ‘Man, can we get a Bell’s Oberon round right here or a [Leinenkugel’s] Summer season Shandy, one thing that individuals clamor for?’ We’ve had loads of nice beers, we simply haven’t been capable of get that.”