Lifestyle
Yes, Apple's new iPad ad is ugly and crushing, but art can't be flattened
There is something so ugly about crushing an acoustic guitar. Making it buckle, making the middle of it explode in splinters. That might be personal to me, as someone who grew up with a dad who was what you might call a campfire guitarist — not a performer, just a dad who used to entertain us with songs like “Dark as a Dungeon,” a little folk tune about the lethal dangers of coal mining. Maybe to you, it’s not the guitar. Maybe it’s the cameras or the vinyl records.
A little more than halfway through the new ad for “the thinnest Apple product ever,” an enormous hydraulic press bears down on an acoustic guitar — and cameras, and records, and other things that hold reservoirs of emotion for people who make art. Paint, pencils, a dressmaker’s mannequin, books, a wooden model of a person, a not-yet-dry clay bust, a video game cabinet. Everything is flattened under its power. But the most spectacular crushings are of musical instruments — that guitar, a piano, a drum set, a trumpet standing on its end until it gives way.
YouTube
The ad — which Apple has since apologized for — is meant to communicate, I suppose, that this tiny, thin iPad can contain what is important from all these things. It can replace them all. You can make your music with it. You can paint with it. You can play games on it. You can take your photos with it. And it suggests this means you can finally destroy all those things that have been so burdensome, like massive pianos and messy paint.
But these are not practical items to begin with. Nobody owns a piano because it’s practical; it’s about the least practical thing you can own. It can wreck your floor. It goes out of tune. And if you happen to get a new place, you don’t just need movers for it; you may need special movers. You don’t own a piano to get from point A to point B in the most direct way you can. You own a piano for the reason we had one in my house: a person plays it. Someone sits down, as my mother did, and plays the “Maple Leaf Rag,” and you can hear the pedals lightly squeak, and you can watch hands skitter across keys, and of course you are listening to music — but also, those are your mother’s hands.
Of course, to be fair, the ad is also meant to cause controversy, because you do not crush beautiful things and offend accidentally. The ad says almost nothing about the iPad itself except that it’s very thin; the point is all the crushing, the point is the ugliness, so admittedly, to recognize that ugliness is to serve the ad’s purpose.
But its ugliness is also what proves the folly of its concept. The reason people will react as emotionally as they do to the vulgarity of the ad is precisely why the thinnest iPad yet cannot do what they say it will do. It cannot replace the things that people have, over hundreds of years, learned to carry and live beside, and to incorporate into their creation of what they hope will be beauty. Art is intertwined with humanity, with all its flawed dimensions, and the two cannot be separated. In the making of art, there is family, there are friends and collaborators, there is both fragility and permanence, and there is the passage of time. And there is physicality.
In our current environment, the ad plays as an extension of, or maybe a companion to, the idea that artificial intelligence — or what travels under that name — can take over the production of art: of books, of illustrations, of music, of films. We are enduring an all-out assault on the need for anyone’s idiosyncratic individuality to be involved in the creation of art. It is an attempt to reduce creative acts to devices with the right capabilities, to the point where machines can make it all entirely without us. We will, in this vision, order a book or a film as we do a mass-produced piece of fast fashion, and as such, it will be cheap and disposable and reliant on the exploitation of labor.
But the very fact that Apple knew this ad would make people so angry is how you know this reductive approach to art is doomed to fail. The people who made this ad specifically chose to crush things that are valuable not only because of their capabilities, but because they are things that creative people imbue with meaning, that they save up for and hand down to their kids. Those things will not be replaced by iPads.
You can make beautiful music with an iPad; you can make beautiful digital art. But that art will be made alongside other music, other art, not stacked on top of the corpses of old violins. If you think of new frontiers in art as an opportunity to destroy sculptures or explode bottles of paint, you never understood art at all, and you never will.
In certain kinds of stories, “I am not worried” is the last thing you say before the monster devours you. But while I am worried about the economics of art and its creation, I am not worried at all that art made by humans will ever vanish or be replaced by the thinnest iPad ever. The gasp that went up from so many people when they saw that guitar explode, that sound came from the part of a human being that makes art. And that part instinctively understands that beauty isn’t fixated on tech-world dominance. It doesn’t demand to crush what is loved in order to chase the fantasy that you can fit everything that matters into the pocket of a briefcase.
Lifestyle
‘Evil Dead’ Star Bruce Campbell Reveals He Has Cancer
Bruce Campbell
I’m Battling Cancer
Published
Bruce Campbell has revealed he has cancer, but says it’s a type that’s treatable, though not curable.
“The Evil Dead” actor shared the news Monday in a message to fans, writing, “Hi folks, these days, when someone is having a health issue, it’s referred to as an ‘opportunity,’ so let’s go with that — I’m having one of those.” He continued, “It’s also called a type of cancer that’s ‘treatable’ not ‘curable.’ I apologize if that’s a shock — it was to me too.”
Campbell said he wouldn’t go into further detail about his diagnosis, but explained his work schedule will be changing. “Appearances and cons and work in general need to take back seat to treatment,” he wrote, adding he plans to focus on getting “as well as I possibly can over the summer.”
As a result, Campbell says he has to cancel several convention appearances this summer, noting, “Treatment needs and professional obligations don’t always go hand-in-hand.”
He says his plan is to tour this fall in support of his new film, “Ernie & Emma,” which he stars in and directs.
Ending on a determined note, Campbell told fans, “I am a tough old son-of-a-bitch … and I expect to be around a while.”
Lifestyle
‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour
Neve Campbell in Scream 7.
Paramount Pictures
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Paramount Pictures
The OG Scream Queen Neve Campbell returns. Scream 7 re-centers the franchise back on Sidney Prescott. She has a new life, a family, and lots of baggage. You know the drill: Someone dressing up as the masked slasher Ghostface comes for her, her family and friends. There’s lots of stabbing and murder and so many red herrings it’s practically a smorgasbord.
Follow Pop Culture Happy Hour on Letterboxd at letterboxd.com/nprpopculture
Lifestyle
Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA
Abriana Vicioso is the host of the Flower Hour, which takes place monthly.
(Jennifer McCord / For The Times)
Each flower carries a personal history. For Abriana Vicioso, the calla lily was her parents’ wedding flower — a symbol of her mother’s beauty. “She had this big, beautiful white calla lily in her hair,” Vicioso says. “I love my parents. They’re the reason I’m here. I’ll never forget where I came from.”
The Flower Hour begins with Vicioso announcing, with a warm smile: “Today is about touching grass.” The florist-by-trade gestures behind her to hundreds of flowers contained in buckets — blue thistles, ivory anemones and calla lilies painted silver — all twisted and unfurling into the air. “Tonight is going to be so sweet and intimate,” Vicioso says, eyeing the beautiful chaos at her feet. A grin buds across her face.
Moments before the workshop, participants sit at candlelit tables exchanging horoscopes and comparing their favorite flowers. A mention of the illustrious bird-of-paradise flower elicits coos and awe from the women. Izamar Vazquez, who is from Jalisco, Mexico, reveals her fondness for roses, which make her feel connected to her Mexican roots.
Vicioso hosts her flower-themed wellness workshop near the iconic Original Los Angeles Flower Market in downtown L.A. In January, the first Flower Hour event sold out, prompting her to make it a monthly series. Vicioso describes the event as a “three-part journey” where participants are invited to drink herbal tea, smoke rose-petal-rolled cannabis joints and create a floral arrangement. “The guide is to connect with the medicine of flowers,” Vicioso says.
Rose petal joints, tea and flower arranging are all part of The Flower Hour event’s offerings.
The event is hosted at the Art Club, a membership-based co-working space. “The Flower Hour is really beautiful. Everyone gets to explore their creativity while meeting new people,” says Lindsay Williams, the co-owner of the Art Club.
The idea for Flower Hour came to Vicioso during a conversation with her mother. “We joke all the time that flowers were destined to make their way into my life,” she says. She works as a florist and models on the side, even appearing in the pages of Vogue. Vicioso grew up in a Caribbean household, where flowers and offerings were part of daily life. “In my culture and religion, a lot of my family practices — an Afro-Caribbean religion — we build altars.”
Like many cultures, flowers carry sentimental value in her religion. “I’m Caribbean, so a lot of my family practices a Yoruba religion, which comes from Africa. In the Caribbean, it’s well known as Santería.”
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After a difficult year and a breakup, Vicioso wanted to marry her love of flowers with community building. Because Vicioso uses cannabis medicinally, the workshop naturally includes a smoking component. “My family has smoked cannabis for a lot of reasons for a long time. It’s a really healing plant,” she explains.
In the workshop, even the cannabis gets the floral treatment. Vicioso presents her rose-petal-wrapped joints on a silver platter at each table. She rolled each by hand. “If you’ve never smoked a rose-petal-rolled joint, the difference with this is it’s going to have roses that have a slight tobacco effect,” she announces.
During the workshop, Vicioso stresses the importance of buying cannabis from local vendors. The cannabis provided was purchased from a Northern Californian vendor. The wellness workshop aims to reclaim the healing ritual of smoking cannabis. “This is a plant that has been commercialized,” Vicioso says. “There’s a lot of Black and Brown people who are in jail for this plant.”
The resulting workshop is what Vicioso describes as “an immersive wellness experience that is the intersection of wellness, creativity, community and an appreciation of flowers.” The workshop serves as a reminder to enjoy Earth’s innate beauty in the form of flowers — including cannabis. “It’s this gift that the universe gave us for free and that I have this deep connection with,” Vicioso says.
Conversation cards to generate discussion among participants (top, letf). The workshop serves as a “third space” for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.
After enjoying lavender chamomile tea and smoking a joint, Vicioso introduces the flowers to the group before inviting them to pick their own. She emphasizes each flower’s personality traits, describing green dianthus as a “Dr. Seuss” plant. Then, there are calla lilies with their “main character moment.” It gets personal. “Start thinking of a flower in your life that you can discover,” she says. “If you’re feeling like you need inspiration, you can always remember that these flowers have stories.”
Vicioso infuses wisdom into her instruction on floral arrangements: There are no mistakes. Let the flowers tell you where they want to go, she urges. Intuition will be your guide — the wilder, the better.
“Hecho in Mexico” reads a sticker on a bunch of green stems. “Like me,” says Vazquez with a laugh. “They’re all doing their own thing. Like a family,” she says later, arranging stems.
The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements at the sold-out event.
Two participants — Vazquez and Rebeca Alvarado — are friends who run a floral design company together called Izza Rose. Like Vicioso, the friends have a connection to flowers through their Latin American culture. They met Vicioso in the floral industry and were overjoyed to discover her workshop.
“This is a great way to connect with other people,” says Vazquez.
Alvarado agrees, adding: “You’re getting to know people outside of going to bars. You can connect in different ways when there’s an activity.”
Vazquez uses flowers to stay connected to her Mexican heritage, adding that she prefers to support Mexican vendors. In recent months, the downtown L.A. flower market has struggled to recover from ongoing ICE raids. “Some are scared to come back,” says Vazquez.
Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.
Another participant, Barbara Rios, was attracted to the workshop for stress relief. “You can hang out with your friends, but it’s nice to do things with your hands,” she says. “I work a stressful job, and it’s nice to have that third space that we’re all craving.”
On this February night, the participants were predominantly women, save for one man. In the future, Vicioso hopes that more men learn to engage with flowers. “There’s a statistic about men receiving flowers for the first time at their funerals, and I think we have changed that,” she says.
To conclude the workshop, Vicioso encourages participants to build lasting friendships and incorporate flower arranging into their daily practice — even if it’s just with a small, inexpensive bouquet.
“Get some flowers together, go to the park, hang out with each other and hang out with me,” she says. Participants leave with flower arrangements in hand. In the darkness of the night air, it briefly looks as though the women carry silver calla lilies that are blooming from their palms.
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