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Who has time to watch a 4-hour YouTube video? Millions of us, it turns out

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Who has time to watch a 4-hour YouTube video? Millions of us, it turns out

The timesinks, they are a changin’. Above, a woman checks alarm clocks in a London clock factory in 1946.

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This week, as YouTuber Jenny Nicholson’s review/eulogy for the shuttered Disney Star Wars hotel started making the rounds, I was curious. I’d of course heard about the “immersive experience” officially called Star Wars: Galactic Starcruiser, and here was someone who’d actually experienced the, um, experience. But then I saw the video’s running time – four hours and five minutes! – and I closed the tab faster than I do whenever the algorithm wants to show me some dumbass trying to pick up a cobra.

Who has the kind of time, I wondered, to sit around and watch YouTube for half the damn workday? In this, the era of TikTok? And Reels? And in what is, we have all been repeatedly assured, a time of shrinking attention spans?

In the case of Nicholson’s Starcruiser video, millions and millions of people have the time, it turns out. And she’s not alone: Over the past few years, you may have noticed YouTube suggesting videos to you so long they make Lawrence of Arabia seem downright punchy.

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The Spectacular Failure of the Star Wars Hotel
YouTube

In my feed, most of these take the form of disquietingly deep – and often critical – dives into various aspects of nerdy pop culture. “That internet D&D show we all used to love sucks now, and here’s three hours worth of proof!” “That new movie that everyone loves sucks, and here’s 63 reasons why!” “Here’s a recap of that series no one but you and me is watching, and the 43 glaring errors in continuity it overlooked!”

It’s not hard to understand why this is happening. Nerds gonna nerd, after all. We love what we love, and we’re prepared to corner you at a party, maybe over by the onion dip, and talk to you (OK: at you) about our every concern with it. At considerable length. (Why, yes, we do notice you gazing imploringly over our shoulders for someone, anyone, to rescue you; we just don’t care, because the really interesting thing about Buffy Season 4 that most people overlook is …..) And of course the YouTube monetization model prizes every precious minute it gets to spend with those delicious eyeballs of yours. Passion + Profit-Seeking is a powerful motivator; these videos will keep coming.

Or, if you truly believe in the marketplace of ideas, maybe they won’t. After all, most of these long-haul grievance videos aren’t worth anywhere near the time commitment they demand, and spending so many hours watching such sustained negativity leaves you feeling coated in a kind of psychic grime, a residue of greasy cynicism. I should note that Nicholson’s Starcruiser video is a glaring exception – she’s passionate, yes, but admirably clear-eyed about that passion. She makes her points (her many, many, many points) with equanimity and humor, and she’s got the literal receipts. She’s also quick to praise those aspects of the experience worth praising, and smartly drills down on the question of value-for-money.

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But there’s no denying that a shift is happening. TikTok itself – that online smithy wherein memes get forged and hammered – is launching longer videos, and Mr. Beast, arguably the quintessential YouTuber, recently started pumping out longer videos based, he says, on viewer demand.

Now, me? I’m so old I remember thinking a 13-minute music video was downright audacious. And I’ll admit, I didn’t actually watch the Starcruiser video, I listened to it while driving to and from the city for a movie screening. But I do watch several actual-play D&D YouTube shows, which sometimes stretch past the four-hour mark. And back in the early aughts I’d happily sink endless hours into reading smart, well-written TV recaps that might as well have been novellas. Is there any substantive difference?

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But I choose to be heartened by the rise of long-form video. Or more specifically: By the willingness of people to watch a single video for hours on end. It suggests that quality of work continues to matter – you do, after all, still have to earn all those extra minutes of our attention. And in a culture so quick to blame a raft of societal ills on shrinking attention spans, it offers a surprising and intriguing counter-narrative to the experts who cite audience data to dictate precisely how long a YouTube video, or a web article, or a podcast episode “should” be.

Turns out the answer isn’t quantitative, but qualitative – not precise length, but personal value.

This piece also appeared in NPR’s Pop Culture Happy Hour newsletter. Sign up for the newsletter so you don’t miss the next one, plus get weekly recommendations about what’s making us happy.

Listen to Pop Culture Happy Hour on Apple Podcasts and Spotify.

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

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No matter what happens at the Oscars, Delroy Lindo embraces ‘the joy of this moment’

Delroy Lindo is nominated for an Oscar for best supporting actor for his role in Sinners.

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Over the course of his decades-long career on stage and in Hollywood, Sinners actor Delroy Lindo has experienced firsthand what he calls the “disappointments, the vicissitudes of the industry.”

On Feb. 22, at the BAFTA awards in London, Lindo and Sinners co-star Michael B. Jordan were the first presenters of the evening when a man with Tourette syndrome shouted a racial slur.

Initially, Lindo says, he questioned if he had heard correctly. Then, he says, he adjusted his glasses and read the teleprompter: “I processed in the way that I process, in a nanosecond. Mike did similarly, and we went on and did our jobs.”

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Lindo describes the BAFTA incident as “something that started out negatively becoming a positive.” A week after the BAFTAs, he appeared with Sinners director Ryan Coogler at the NAACP awards.

“The fact that I could stand there in a room predominantly of our people …  and feel safe, feel loved, feel supported,” he says. “I just wanted to officially, formally say thank you to our people and to all of the people who have supported us as a result of that event, that incident.”

Sinners is a haunting vampire thriller about twins (both played by Jordan) who open a juke joint in 1930s Mississippi. The film has been nominated for a record 16 Academy Awards, including best actor for Jordan and best supporting actor for Lindo, who plays a blues musician named Delta Slim.

This is Lindo’s first Oscar nomination; five years ago, many felt his performance in the Spike Lee film Da 5 Bloods deserved recognition from the Academy. When that didn’t happen, Lindo admits he was disappointed, but he had no choice but to move on.

“I have never taken my marbles and gone home,” he says. “And I want to claim that I will not do that now. I will continue working.”

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Interview highlights

On his preparation to play Delta Slim

Various people have mentioned … [that] my presence reminds them of an uncle or their grandfather, somebody that they knew from their families, and that is a huge compliment, but more importantly than being a compliment, it’s an affirmation for the work. My preparation for this started with Ryan sending me two books, Blues People, by Amiri Baraka — who was [known as] LeRoi Jones when he wrote the book — and Deep Blues, by Robert Palmer.

DELROY LINDO as Delta Slim in Warner Bros. Pictures’ “SINNERS,” a Warner Bros. Pictures release. Source:

Lindo, shown above in his role as Delta Slim, says director Ryan Coogler “created a sacred space for all of us” on the Sinners set.

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In reading those books and then referencing those books, continuing to reference those throughout production, I was given an entrée into the worlds, the lifestyles of these musicians. There’s a certain kind of itinerant quality that they moved around a lot. The constant for them is their music, so that there is this deep-seated connection to the music.

On being Oscar-nominated for the first time — and thinking about other Black actors, including Halle Berry and Lou Gossett Jr., who had trouble getting work after their wins

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I will not view it as a curse, because I am claiming the victory in this process, no matter what happens. … In terms of this moment, I absolutely am claiming, as much as I can, the joy of this moment. I’m not saying I don’t have trepidation, I do. It’s the reason I was not listening to the broadcast this year when the nominations were announced. I did not want to set myself up. But I’m … attempting as much as I can to fortify myself and know in my heart that I will continue working as an actor. I absolutely will.

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On being “othered” as a child because of his race

Because my mom was studying to be a nurse they would not allow her to have an infant child with her on campus, so as a result of that, I was sent to live with a white family in a white working class area of London. … I was loved, I was cared for, but as a result of living with this family in this all-white neighborhood, I went to an all-white elementary or primary school. And I was literally the only Black child in an all-white school.

So one afternoon, after school had ended, I was playing with one of my playmates … And at a certain point in our game, a car pulls up, and this kid that I was playing with goes over to the car and has a very short conversation with whomever was in the car, which I now know was his parent, his father. He comes back and he … says, “I can’t play with you.” And that was the end of the game.

On the experience of writing his forthcoming memoir

It’s been healing, actually. I’m not denying that it has opened me up. I’ve been compelled to scrutinize myself. I’m using that word very advisedly, “scrutinized.” It’s a scrutiny, it’s an examination of oneself. But in my case, because a very, very, very significant part of what I’m writing has to do with re-examining my relationship with my mom. And so my mom is a protagonist in my memoir. I’m told by my editor and by my publisher that one of the attractions to what I’m writing is that it is not a classic “celebrity memoir.” I am examining history. I’m examining culture. I’m looking at certain passages of history through the lens of the “Windrush” experience [of Caribbean immigrants who came to the UK after World War II].

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On getting a masters degree to help him write his mother’s story

My mom deserved it. My mom is deserving. And not only is my mom deserving, by extension, all the people of the Windrush generation are deserving. Stories about Windrush are not part of the global cultural lexicon commensurate with its impact. The people of Windrush changed the definition of what it means to be British. There are all these Black and brown people, theretofore members of what used to be called the British Commonwealth. And they were invited by the British government to come to England, the United Kingdom, to help rebuild the United Kingdom in the aftermath of the destruction of World War II. My mom was part of that movement. They helped rebuild construction, construction industry, transportation industry, critically, the health industry, the NHS, the National Health Service. My mom is a nurse.

The reason that I went into NYU was because my original intention was to write a screenplay about my mom. I wanted to write a screenplay about my mom because I looked around and I thought: Where are the feature films that have as protagonist a Caribbean female, a Black female, where are they? … I wanted to address that, I wanted to correct that, what I see as being an imbalance.

Ann Marie Baldonado and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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Britney Spears Open to Treatment Plan as Team Weighs Options

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Open to Treatment Plan After DUI Arrest, Source Says

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If you loved ‘Sinners,’ here’s what to watch next

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If you loved ‘Sinners,’ here’s what to watch next

Michael B. Jordan plays twin brothers Smoke and Stack in Sinners.

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What to watch if you loved…

Ryan Coogler’s supernatural horror stars Michael B. Jordan playing twin brothers who open a 1930s juke joint in Mississippi. Opening night does not go as planned when vampires appear outside. “In a straightforward metaphor for all the ways Black culture has been co-opted by whiteness, the raucous pleasures and sonic beauty of the juke joint attract the interest of a trio of demons … they wish to literally leech off of the talents and energy of Black folks,” writes critic Aisha Harris. The film made history with a record 16 Academy Award nominations.

We asked our NPR audience: What movie would you recommend to someone who loved Sinners? Here’s what you told us:

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Near Dark (1987)
Directed by Kathryn Bigelow; starring Adrian Pasdar, Jenny Wright, Lance Henriksen
If you want another cool vampire movie with Western kind of vibes, check out Kathryn Bigelow’s Near Dark — super underseen and kind of hard to find, but really gritty and sexy and another very different take on what you might think is a genre that had been wrung dry. – Maggie Grossman, Chicago, Ill.

30 Days of Night (2007)
Directed by David Slade; starring Josh Hartnett, Melissa George, Danny Huston
It follows a group of people in a small Alaskan town as they struggle to survive an invasion of vampires who have taken advantage of the month-long absence of the sun. Both this and Sinners revolve around a vampire takeover and the people’s fight to outlast the “night.” – Nathan Strzelewicz, DeWitt, Mich.

The Wailing (2016)
Directed by Na Hong-jin; starring Kwak Do-won, Hwang Jung-min, Chun Woo-hee, Jun Kunimura
In this South Korean supernatural horror film, a mysterious illness causes people in a quiet rural village to become violent and murderous. A local police officer investigates while trying to save his daughter, who begins showing the same disturbing symptoms. The film blends folk horror, religion, and psychological dread, exploring themes of faith, evil, and moral weakness. Like Sinners, it centers on a supernatural force corrupting a close-knit community, builds slow-burning tension, and examines spiritual conflict and human frailty. – Amy Merke, Bronx, N.Y.

Fréwaka (2024)
Directed by Aislinn Clarke; starring Bríd Ní Neachtain, Clare Monnelly, Aleksandra Bystrzhitskaya
In this Irish folk horror film, a home care worker, Shoo, is assigned to stay with an elderly woman who’s convinced she’s under siege by malevolent fairies. Like Sinners, Fréwaka blends folk traditions and social commentary with horror. The social failures Shoo copes with (untreated mental health issues, religious abuse) are just as frightening as the supernatural forces. – Kerrin Smith, Baltimore, Md.

And a bonus pick from our critic:

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Ma Rainey’s Black Bottom (2020)
Directed by George C. Wolfe; starring Viola Davis, Chadwick Boseman, Glynn Turman
This is an adaptation of August Wilson’s play about a legendary blues singer (Viola Davis) muscling through a recording session with white producers who want to control her music. Chadwick Boseman’s blistering in his final role. – Bob Mondello, NPR movie critic

Carly Rubin and Ivy Buck contributed to this project. It was edited by Clare Lombardo.

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