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Video game performers are on strike — and AI is the sticking point : Consider This from NPR

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Video game performers are on strike — and AI is the sticking point : Consider This from NPR

The character Aerith Gainsborough in Final Fantasy 7 Rebirth.

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The character Aerith Gainsborough in Final Fantasy 7 Rebirth.

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If you’re not entrenched in the world of video games, you might not realize how much real actors have to do with modern gaming.

They provide everything from a few lines of dialogue for side characters in games, to recording hundreds or even thousands of very emotional lines, says Michigan State professor Amanda Cote, who studies the industry and culture of gaming.

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“So really storyline-driven games, something like Mass Effect or a Far Cry, you’re recording hundreds of lines of dialogue to cover the many different storyline branches that a player could potentially encounter. And you’re trying to make sure that all of those make sense with the changing storyline,” she says.

“This isn’t like a movie where there’s one version of the script and you might do several takes of it, but the overall story is the same. This is recording potentially different endings, different storyline arcs, making sure that those all stay coherent with how your character might develop along those different lines.”

There are also performance capture artists – they wear bodysuits with sensors and their movements are captured digitally on camera, which later gets computerized.

Some of the biggest game studios rely on voice and performance capture artists, and all this adds up to big bucks. The video game industry made close to $185 billion last year.

But not everyone is happy.

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Generative AI is a sticking point

Video game performers are currently on strike.

Their union, SAG-AFTRA, had been in contract negotiations with major video game companies for more than a year and a half. Cote says performers are seeking things like clearer safety and protection measures — such as receiving a five minute break per hour of on-camera work, or having an on-set medic present when they’re performing stunts — and that it appears the union and video game producers have found good terms on most of those issues.

But those talks have stalled over artificial intelligence.

Veronica Taylor is one of the many video game actors who are worried that the companies they work for could replace them with artificial intelligence or use their voices and motions in ways they did not consent to. She says it’s already happening.

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“I have found my voice in voice banks where people can take my voice and make it say things I’ve never said,” she told NPR.

The companies say they offered AI protections, but union members say they don’t extend to everyone.

Stunt performers and those whose motions are captured digitally are concerned that video game companies could create digital replicas of their physical work without their consent.

“What they are saying is that some of these performances, specifically for movement, is just data,” says Andi Norris, a member of SAG-AFTRA’s negotiating committee who has worked on games like Predator: Hunting Grounds. “I can crawl all over the floor and the walls as, you know, such-and-such creature, and they will argue that that is not performance, and so that is not subject to their AI protections.”

She argues her work is not just a data point, it’s done by her as a real person.

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Performers who spoke to NPR say it’s important to recognize that they aren’t arguing that AI can never or should never be used in games — they just want to make sure that uses of AI are clear, understandable and compensated.

Members go on strike

Zeke Alton, who is also on the SAG-AFTRA negotiating committee, says performers are the canary in the coalmine of the new technology.

“We are setting a precedent for how the workforce in both the United States and around the world is going to be treated,” he says. “Are they going to use this new emergent technology as tools for creatives, and for workers, to create efficiency? Or is this tool going to be used by executives to remove the worker?”

SAG-AFTRA union video game performers strike outside Warner Bros. Games on Thursday.

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Cote says generative AI is potentially destabilizing to the creative industries in general, but specifically in gaming.

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“When we look at something like AI in live action settings, we run into the issue of the ‘uncanny valley’ where the face of an AI character looks just a little bit odd to us,” he says. “But when we’re thinking about industries like voice acting or motion capture, the work that performers do in that context is then attached to digital avatars in animation. So we don’t get that ‘uncanny valley’ effect because the final result is a digital avatar. And so this may make the use of generative A.I. easier in games than other industries.”

Video game voice and motion actors, whose human performances become computer data, say they are especially vulnerable to being replaced by generative AI. And their collective bargaining now will inform the ways we think about this technology going forward.

A spokesperson for the video game companies involved in the negotiations released a statement saying the companies and the union have already found common ground on 24 out of 25 proposals — and that they are disappointed the union has chosen to walk away when they are close to a deal. The video game companies say they’re prepared to resume negotiations.

Editor’s note: Many NPR employees are members of SAG-AFTRA, but are under a different contract and are not on strike.

This episode was produced by Brianna Scott. It was edited by Patrick Jarenwattananon and Clare Lombardo. NPR’s Art Correspondent Mandalit Del Barco contributed reporting. Our executive producer is Sami Yenigun.

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They were world-class tennis rivals. Now friends, they’ve teamed up against cancer

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They were world-class tennis rivals. Now friends, they’ve teamed up against cancer

Once rivals on the tennis court, Martina Navratilova, left, and Chris Evert have become close friends in retirement. They are pictured above at the French Open in 1986.

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Chris Evert and Martina Navratilova were the most successful women’s tennis champions of their generation. Both were 18-time Grand Slam tournament winners — and each other’s greatest rivals.

Evert, a Florida native, became a tennis star in her teens. Navratilova was born in communist Czechoslovakia, and emerged as a player after Evert was established. They first faced off during a match in Akron, Ohio, in 1973, when Evert was 18, and Navratilova was 16. Evert won, but Navratilova left an impression.

“I remember thinking to myself, holy cow, when this young girl gets into better shape, she is going to be a force to be reckoned with,” Evert says. “She had so much talent. Her hands were quick, she had a big first serve, she had a big forehand, and she just was so powerful.”

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Two years later, on the day she lost a semifinals match to Evert at the U.S. Open, Navratilova defected to the U.S. In the years that followed, her tennis game improved. Though she and Evert had initially been friendly, the friendship cooled as their rivalry heated up.

“Playing Chris was difficult because how can you not like Chris? What’s not to admire?” Navratilova says. “She was like the epitome of cool.”

The new Netflix documentary Chris & Martina: The Final Set tells the story of how Evert and Navratilova re-established their friendship and how they both faced cancer in retirement. Evert was diagnosed with ovarian cancer in 2021; Navratilova was diagnosed with throat and breast cancer in 2022.

“I can’t get away from her,” Evert jokes. “We had a 15-year career, and then we got cancer at the same time. It really is freaky, but I always say: If I want someone to be in the trenches with me, it’s Martina because she has been so supportive and so understanding.”

Navratilova agrees: “We have such a level of trust that we know whatever we say to each other, it stays there. We give each other the best advice we know how to. And there is no ulterior motive, no playing games.”

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At the time that this interview was taped, Evert and Navratilova were both in remission from cancer. But late last week, Evert disclosed she’d recently been diagnosed with a recurrence of ovarian cancer.

Chris Evert and Martina Navratilova

“We know whatever we say to each other, it stays there,” Martina Navratilova says of her friendship with Chris Evert.

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Interview highlights

On supporting each other through cancer

Evert: There are a lot of phone calls between us. … I don’t cook, but Martina would bake bread for me, and her wife Julia would cook, make some chicken soup. … I got a lot of food from Martina. She got a necklace from me.

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Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery

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Inside Hearts On Fire’s Plan For a New Era of Diamond Jewellery
As Hearts On Fire celebrates its 30th anniversary, global president Rita Maltez unpacks the brand’s multi-year transformation from a diamond wholesaler into a fine jewellery specialist with a clear strategy to tap into the Asian market.
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3 World Cup rivals find ‘Common Ground’ in a cross-border beer

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3 World Cup rivals find ‘Common Ground’ in a cross-border beer

Headlands Brewing launched its World Cup-themed beer Common Ground ahead of the first World Cup game in June.

Justin Gellerson for NPR


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Justin Gellerson for NPR

The British betting company William Hill predicts that soccer fans will throw back more than 5 million pints of beer in stadiums and fan zones during this year’s World Cup. And that number doesn’t even account for the millions of pints being poured in bars as fans tune in to the global soccer event.

But while international soccer crowds are focusing on goals and penalties, a trio of craft breweries from the tournament’s three host nations are using the tournament to brew something increasingly rare: cross-border solidarity.

A shared recipe with local spin

The collaboration began months ago over a flurry of video chats and emails. The beermakers at Rey Árbol Brewing Co. in Mexico, Headlands Brewing in the United States, and Cabin Brewing Co. in Canada set out to design a single, unified recipe representing the brewing traditions of all three nations.

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“It’s a Mexican lager,” said Alejandro Gomez, founder of Rey Árbol.

“That’s like a West Coast IPA,” said Ryan Frank, chief operating officer and brewmaster for Headlands.

“And up in Canada, most of our beers are hop driven,” said Haydon Dewes, co-founder of Cabin. “So we thought, let’s go for a dry-hopped Mexican lager.”

While all three breweries share the exact same recipe, each is giving the final product a distinct local spin, including unique, regionally designed labels. A four-pack of the U.S version costs $15.99. Frank said Headlands has produced about 130 cases of the limited-run brew.

Headlands Brewing COO and Brewmaster Ryan Frank drinks a Common Ground beer in Berkeley, Calif. on June 11.

Headlands Brewing COO and brewmaster Ryan Frank drinks a Common Ground beer in Berkeley, Calif., on June 11.

Justin Gellerson for NPR

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For the brewers, however, the project is less about marketing and more about connection: They named the multinational beer “Common Ground.”

“When I go to California or Canada, they will treat me like family,” Gomez said.

“It makes the world feel so much smaller,” said Dewes.

“It’s about building bridges and knowing what’s important in life,” said Frank. “And for us, that’s soccer and beer.”

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