She Sells Cookie Dough That’s Better for You

Title: Sabeena Ladha

Age: 32

Hometown: Born in Chicago and raised in Euless, Tex.

At present Lives: In a Nineteen Twenties, three-bedroom home within the Mid-Wilshire neighborhood of Los Angeles, together with her husband, Kabir Jain, and a French bulldog.

Declare to Fame: Ms. Ladha is the founding father of Deux, a vegan, gluten-free, ready-to-eat cookie dough that may be a favourite of Paris Hilton, Kristin Cavallari, Addison Rae and different celebrities. In style flavors embrace chocolate chip, birthday cake, brownie batter and peanut butter. “Deux makes you are feeling good once you eat it,” Ms. Ladha stated. “It solves this drawback of ‘wholesome meals doesn’t style good.’” Deux is now offered at some Complete Meals shops, Erewhon Market and Foxtrot grocery shops.

Massive Break: Ms. Ladha was featured on “Shark Tank” final November. “Loads of different uncooked cookie doughs are made with issues like refined sugars, preservatives and animal byproducts,” she stated on the present. “Our cookie dough is made with issues like oats, almond butter, flaxseed and coconut sugar.” However it was greater than her gross sales pitch that obtained consideration. She wore a hot-pink quick go well with by Cinq à Sept that prompted misogynistic feedback on Reddit, Twitter and elsewhere. (“Girl was not dressed appropriately. Wouldn’t have accomplished a deal,” one individual wrote.) As an alternative of preserving quiet, Ms. Ladha known as out the unfavourable feedback in a TikTok video, with the caption: “foolish me! ought to’ve identified my place is within the kitchen not within the board room!” The video has been seen greater than 1.3 million occasions.

Newest Challenge: Final summer time, Deux launched a chocolate hazelnut unfold known as Drip that’s constituted of 5 elements, all vegan and gluten-free: dry roasted hazelnuts, natural cane sugar, cocoa powder, sea salt and maca root powder. “Nutella is a beloved nostalgic snack,” Ms. Ladha stated. “We did a full advertising marketing campaign round Valentine’s Day as a result of it’s a liquidy chocolate sauce and it’s a little bit sensual.”

Subsequent Factor: The following cookie taste, cinnamon roll, comes out in April. “It tastes such as you’re consuming a breakfast cookie,” Ms. Ladha stated. The elements are oats, blanched almond butter, cinnamon, vegan white chocolate, flaxseed and vitamin B12.

Within the Pink: Ms. Ladha isn’t the primary “Shark Tank” contestant to face backlash for one thing aside from her product. “I’ve talked to different feminine founders” — together with Caroline Creidenberg, the founding father of Wedfuly, a marriage livestreaming service — “who’ve been on the present and a few of them had comparable experiences,” Ms. Ladha stated. “Folks saved saying her voice was annoying. That’s such a microaggression towards girls.”