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How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

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How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

Taylor Swift’s likely attendance at this year’s Super Bowl — in support of boyfriend and Kansas City Chiefs tight end Travis Kelce — has inspired dozens of prop bets about the pop star.

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Taylor Swift’s likely attendance at this year’s Super Bowl — in support of boyfriend and Kansas City Chiefs tight end Travis Kelce — has inspired dozens of prop bets about the pop star.

Patrick Smith/Getty Images

Once upon a time, only the most diehard of Taylor Swift fans could be said to be interested in the pop star’s choices at the concession stand.

Now, you can bet on it. Yes, it’s true: This coming Super Bowl Sunday, the odds are 12-to-1 that the biggest pop superstar of our era will be shown holding and eating a hot dog.

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The tectonic collision of the NFL and Taylor Swift, two of the biggest entertainment powerhouses in the U.S., dominated TV screens this fall as Swift began dating Travis Kelce, the star tight end for the Kansas City Chiefs.

Now, with 115 million Americans or more poised to watch Kelce’s Chiefs take on the San Francisco 49ers on Feb. 11, sportsbooks are looking for their bite at the publicity apple.

Super Bowl proposition bets — wagers about the game that aren’t directly tied to the final outcome — have always been popular. This year, they’ve become a sideshow and a circus all their own. Call it the Taylor Swift effect.

How many times will the pop queen be shown during the game? Will she wear white, red or a longshot color? Which Swift song will the CBS broadcast team play first? And, of course, the big one: Will Kelce propose to her at the game? (Incredibly, the online sportsbook BetUS puts the odds at just 6-to-1.)

Who dreams up these Super Bowl prop bets?

When sportsbook oddsmakers set out to create a slate of prop bets for each year’s Super Bowl, identifying storylines is always the first step, said Dave Mason, brand manager at the online sportsbook BetOnline.

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“Of course, this year, the creme de la creme fell into our laps,” he said.

Bettors can wager on 89 Swift-related prop bets on BetOnline in an homage to the singer’s birth year and platinum record 1989. The company projects this year to be the most-bet Super Bowl in the book’s 25-year history.

Swift, Kelce and the Chiefs have become the subject of right-wing conspiracy theories that allege the NFL has been rigged in order to promote Democrats.

The sportsbooks haven’t shied from politics, either: BetOnline puts the odds at 3-to-1 that former President Donald Trump will mention the singer on TruthSocial on Super Bowl Sunday, while BetUS gives it 10-to-1 odds that Swift endorses Biden after the game.

Once the Chiefs advanced to the Super Bowl with a win over the Baltimore Ravens in last week’s AFC Championship Game, the sportsbook’s oddsmakers set out to brainstorm ideas for wagers. (That process included a post by the company’s sportsbook manager on the social media site X soliciting ideas for props, with a promised reward of $100 in cash.)

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“We challenged ourselves to come up with the biggest menu of Taylor Swift prop bets in the world. We figured since she sets the bar when it comes to entertainment, we had to do the same for our industry,” Mason said.

The results run the gamut from the Super Bowl and beyond: What color dress will Swift wear at this weekend’s Grammy Awards? Will she drink champagne at a Super Bowl after-party? Which will have more diamond carats, a Chiefs Super Bowl ring or Swift’s engagement ring?

Prop bets are designed to help draw in casual fans

Ever since a Supreme Court decision in 2018 opened the door for nationwide legalization, sports gambling is now legal in 38 states and the District of Columbia, the American Gambling Association reports.

The prop bets are designed to get casual fans “to try signing up and placing a bet for fun with a way to entice them and maybe get them to come back,” said Stephen Shapiro, a professor of sport and entertainment management at the University of South Carolina.

“It’s a way to draw people in. And so this Taylor Swift component, I think, brings an additional opportunity,” Shapiro said.

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The NFL and sportsbooks should seek a balance between marketing and revenue opportunities while not drawing individuals into problem gambling, he added. (About 2 million Americans are thought to have a severe gambling problem, according to the National Council on Problem Gambling.)

Sportsbooks based in the U.S. are generally restricted to offering prop bets that are related to the game itself, like how many touchdowns Kelce might score, or whether the 49ers will receive the opening kickoff. (Such restrictions help ensure that bets have an objective outcome that bettors and sportsbooks alike can rely on, like the box score, Shapiro said.)

For Taylor Swift bets and other wagers like them, bettors must turn to sportsbooks based outside the U.S., many of which are not regulated by government agencies and may be illegal to place a wager with, depending on the state. Prop bet wagers that aren’t related to the game are often capped at $100 or less.

Taylor Swift’s appearance at Super Bowl LVIII isn’t yet confirmed

Swift has made a powerful argument for being the world’s biggest pop star. Her 2023 was a supersized year, thanks to her record-breaking Eras Tour, the first concert tour to gross more than a billion dollars. Even the accompanying concert film netted $261 million at box offices worldwide, good for the highest-grossing concert movie of all time.

A YouGov poll conducted this week found that more than half of Americans had a favorable opinion of her, higher than the president who is reportedly hoping to win her endorsement. And 6 percent — the equivalent of 20 million people — described themselves as “a major fan” of hers.

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Any Super Bowl prop bets depend on whether Swift will be at the game at all. Her attendance has not yet been publicly confirmed.

On Saturday night before the Super Bowl, Swift is scheduled to perform a concert in Tokyo. Lest you wonder whether that’s enough time for her to make it to Las Vegas for the game, worry not, the Embassy of Japan said Friday.

“Despite the 12-hour flight and 17-hour time difference, the Embassy can confidently speak now to say that if she departs Tokyo the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” the embassy said in a statement on its social media accounts.

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Lifestyle

‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

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‘Scream 7’ takes a weak stab at continuing the franchise : Pop Culture Happy Hour

Neve Campbell in Scream 7.

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The OG Scream Queen Neve Campbell returns. Scream 7 re-centers the franchise back on Sidney Prescott. She has a new life, a family, and lots of baggage. You know the drill: Someone dressing up as the masked slasher Ghostface comes for her, her family and friends. There’s lots of stabbing and murder and so many red herrings it’s practically a smorgasbord.

Follow Pop Culture Happy Hour on Letterboxd at letterboxd.com/nprpopculture

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

Abriana Vicioso is the host of the Flower Hour, which takes place monthly.

(Jennifer McCord / For The Times)

Each flower carries a personal history. For Abriana Vicioso, the calla lily was her parents’ wedding flower — a symbol of her mother’s beauty. “She had this big, beautiful white calla lily in her hair,” Vicioso says. “I love my parents. They’re the reason I’m here. I’ll never forget where I came from.”

The Flower Hour begins with Vicioso announcing, with a warm smile: “Today is about touching grass.” The florist-by-trade gestures behind her to hundreds of flowers contained in buckets — blue thistles, ivory anemones and calla lilies painted silver — all twisted and unfurling into the air. “Tonight is going to be so sweet and intimate,” Vicioso says, eyeing the beautiful chaos at her feet. A grin buds across her face.

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Moments before the workshop, participants sit at candlelit tables exchanging horoscopes and comparing their favorite flowers. A mention of the illustrious bird-of-paradise flower elicits coos and awe from the women. Izamar Vazquez, who is from Jalisco, Mexico, reveals her fondness for roses, which make her feel connected to her Mexican roots.

Vicioso hosts her flower-themed wellness workshop near the iconic Original Los Angeles Flower Market in downtown L.A. In January, the first Flower Hour event sold out, prompting her to make it a monthly series. Vicioso describes the event as a “three-part journey” where participants are invited to drink herbal tea, smoke rose-petal-rolled cannabis joints and create a floral arrangement. “The guide is to connect with the medicine of flowers,” Vicioso says.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event's offerings.
Herbal tea is part of the event's offerings.
Floral arranging is the main activity.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event’s offerings.

The event is hosted at the Art Club, a membership-based co-working space. “The Flower Hour is really beautiful. Everyone gets to explore their creativity while meeting new people,” says Lindsay Williams, the co-owner of the Art Club.

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The idea for Flower Hour came to Vicioso during a conversation with her mother. “We joke all the time that flowers were destined to make their way into my life,” she says. She works as a florist and models on the side, even appearing in the pages of Vogue. Vicioso grew up in a Caribbean household, where flowers and offerings were part of daily life. “In my culture and religion, a lot of my family practices — an Afro-Caribbean religion — we build altars.”

Like many cultures, flowers carry sentimental value in her religion. “I’m Caribbean, so a lot of my family practices a Yoruba religion, which comes from Africa. In the Caribbean, it’s well known as Santería.”

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After a difficult year and a breakup, Vicioso wanted to marry her love of flowers with community building. Because Vicioso uses cannabis medicinally, the workshop naturally includes a smoking component. “My family has smoked cannabis for a lot of reasons for a long time. It’s a really healing plant,” she explains.

In the workshop, even the cannabis gets the floral treatment. Vicioso presents her rose-petal-wrapped joints on a silver platter at each table. She rolled each by hand. “If you’ve never smoked a rose-petal-rolled joint, the difference with this is it’s going to have roses that have a slight tobacco effect,” she announces.

During the workshop, Vicioso stresses the importance of buying cannabis from local vendors. The cannabis provided was purchased from a Northern Californian vendor. The wellness workshop aims to reclaim the healing ritual of smoking cannabis. “This is a plant that has been commercialized,” Vicioso says. “There’s a lot of Black and Brown people who are in jail for this plant.”

The resulting workshop is what Vicioso describes as “an immersive wellness experience that is the intersection of wellness, creativity, community and an appreciation of flowers.” The workshop serves as a reminder to enjoy Earth’s innate beauty in the form of flowers — including cannabis. “It’s this gift that the universe gave us for free and that I have this deep connection with,” Vicioso says.

Conversation cards to generate discussion among participants (left). The workshop serves as a "third space" for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.
LOS ANGELES, CA -- FEBRUARY 22, 2026: Participants smoke marijuana during The Flower Hour, a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Conversation cards to generate discussion among participants (top, letf). The workshop serves as a “third space” for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.

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After enjoying lavender chamomile tea and smoking a joint, Vicioso introduces the flowers to the group before inviting them to pick their own. She emphasizes each flower’s personality traits, describing green dianthus as a “Dr. Seuss” plant. Then, there are calla lilies with their “main character moment.” It gets personal. “Start thinking of a flower in your life that you can discover,” she says. “If you’re feeling like you need inspiration, you can always remember that these flowers have stories.”

Vicioso infuses wisdom into her instruction on floral arrangements: There are no mistakes. Let the flowers tell you where they want to go, she urges. Intuition will be your guide — the wilder, the better.

“Hecho in Mexico” reads a sticker on a bunch of green stems. “Like me,” says Vazquez with a laugh. “They’re all doing their own thing. Like a family,” she says later, arranging stems.

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The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements.

The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements at the sold-out event.

Two participants — Vazquez and Rebeca Alvarado — are friends who run a floral design company together called Izza Rose. Like Vicioso, the friends have a connection to flowers through their Latin American culture. They met Vicioso in the floral industry and were overjoyed to discover her workshop.

“This is a great way to connect with other people,” says Vazquez.

Alvarado agrees, adding: “You’re getting to know people outside of going to bars. You can connect in different ways when there’s an activity.”

Vazquez uses flowers to stay connected to her Mexican heritage, adding that she prefers to support Mexican vendors. In recent months, the downtown L.A. flower market has struggled to recover from ongoing ICE raids. “Some are scared to come back,” says Vazquez.

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Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.

Another participant, Barbara Rios, was attracted to the workshop for stress relief. “You can hang out with your friends, but it’s nice to do things with your hands,” she says. “I work a stressful job, and it’s nice to have that third space that we’re all craving.”

On this February night, the participants were predominantly women, save for one man. In the future, Vicioso hopes that more men learn to engage with flowers. “There’s a statistic about men receiving flowers for the first time at their funerals, and I think we have changed that,” she says.

To conclude the workshop, Vicioso encourages participants to build lasting friendships and incorporate flower arranging into their daily practice — even if it’s just with a small, inexpensive bouquet.

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“Get some flowers together, go to the park, hang out with each other and hang out with me,” she says. Participants leave with flower arrangements in hand. In the darkness of the night air, it briefly looks as though the women carry silver calla lilies that are blooming from their palms.

A finished floral arrangement.

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

An underwater view shows US’ Lilly King competing in a heat of the women’s 200m breaststroke swimming event during the Paris 2024 Olympic Games at the Paris La Defense Arena in Nanterre, west of Paris, on July 31, 2024. (Photo by François-Xavier MARIT / AFP) (Photo by FRANCOIS-XAVIER MARIT/AFP via Getty Images)

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This week’s show was recorded in Bloomington, Indiana with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Lilly King and panelists Alonzo Bodden, Josh Gondelman, and Faith Salie. Click the audio link above to hear the whole show.

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