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Gen Z’s weekend plans? Wait an hour for a $6 matcha in your most expensive hoodie

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Gen Z’s weekend plans? Wait an hour for a  matcha in your most expensive hoodie

Come for the matcha latte, stay for a potential sighting of Justin and Hailey Bieber. Or is it the other way around? No matter the time or day, Community Goods, a petite coffee shop in Beverly Grove, draws the early-20s crowd for a line that stretches down the block.

Since opening last February, the cafe’s cups with square logos have made an appearance in thousands of Instagram and TikTok posts. While overly posed photos of lattes feel reminiscent of a now cringey, millennial Instagram, a flash of the Community Goods cup has become somewhat of a Gen Z status symbol. For $6, it’s more attainable than other photos taken only to be shared: a manicure in a luxury car, a peek of a designer shoe or a recognizable dish at an impossible-to-get-into restaurant. Yet it still implies (or at least attempts to imply) a leisurely, influencer-adjacent lifestyle.

Niki Zahedi, left, and Julius Woods eat breakfast sliders on the cramped back patio.

Monica Auiroz, left, and Carl Rodriguez stand for a portrait while in line at Community Goods.

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The line at Community Goods on this Sunday morning features a range of Los Angeles styles. Two friends match in designer sneakers, black leggings and Chrome Hearts hoodies (if authentic, over $600 each). There is every version of Ugg boot and lip filler galore. The odd industrial goth breaks up neutral-toned athleisure. In a line this long, it’ll take 40 minutes to get to the register and another 20 to get an order. There are lines for coffee elsewhere in Los Angeles like at Los Feliz’s Maru Coffee and Echo Park’s Canyon Coffee, but Community Goods loyalists seem to be excited, not frustrated, by the waiting around. Standing in the sun off Melrose Avenue in a curated outfit is part of the day’s plans. Online pre-order is available, but no one here is in a rush.

Many in the crowd swear they’re not just there to see and be seen, but for the quality product. The cafe is known for its iced matcha, vanilla lattes and breakfast sandwich sliders on King Hawaiian rolls. The menu has a few funkier items like an ice salted maple cappuccino and Hojicha Spänner (cream top). Drinks range from $4 to $7, sliders start at $10 before adding bacon or avocado — prices comparable to the competition.

“I think about the line as a group effort. We’re all waiting and we all get a reward in the end with our coffee,” says Shima Rable, 21, who is on vacation from Toronto. She and her friend Sasha Grub, 19, have stopped by Community Goods multiple times while visiting L.A. and this is Rable’s second day there in a row. “I found out about Community Goods through my queen Hailey [Bieber]. She’s my fashion inspiration,” says Rable. Even though the line was too long, the space was too small and her expectations went unmet, Grub says she’d still be back.

Sasha Grub, left, and Shima Rable, right, have visited Community Goods multiple times while visiting L.A.

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Ibraheem Agaba was at Community Goods waiting for his date.

Ibraheem Agaba, 26, is waiting for his date to arrive at Community Goods. He was skeptical at first after hearing about the cafe from a friend. The crowd leaned a bit “basic” for his liking. But after trying the food and drinks, he was hooked. “So I guess I’ll be basic all day long,” he laughs. The line inspires him to be on his fashion A-game. “People try to bring their best as far as style goes when they come here and I appreciate that. That’s not something I see a lot of in L.A. It’s kind of dead. I think Community Goods is one of the only establishments that’s holding that expectation up and that’s why I’m here this morning.”

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Julius Woods, 24, and Niki Zahedi, 25, are seated on the cramped back patio at a table overflowing with sliders, cookies and drinks. “Community Goods is the new era of Soho House for young creatives. There’s always that one spot in L.A. that’s popping and this is the current one,” says Woods, who runs the music magazine Lucid Monday. When asked if he has ever networked or done any work at the cafe — the alleged purpose of Soho House — he clarifies that he prefers to people watch.

“There’s so many cafes but this one really stood out to me because I love their logo. I’m a graphic designer and I really love their branding and overall aesthetic,” says Sierra Lee, 24. She first heard about it because of the Biebers but also approves of the matcha.

With no marketing or publicity budget, co-owner Pedro Cavaliere, 30, attributes the cafe’s initial success to a decade of banked favors. “I worked my entire life for very influential people and never asked for anything in return. They saw me literally building the cafe with my own hands during lockdown and were ready to support … I never expected it to become what it is,” says the Brazilian immigrant who once was a personal assistant for musician A-Trak and tour DJ for Rihanna.

Sierra Lee first heard about Community Goods because of Justin and Hailey Bieber, but said she also approves of the matcha lattes.

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Austin Quire, left, in a Chrome Hearts hoodie, and Andrew Tabak rocking a cowboy hat.

Austin Quire, 20, and Andrew Tabak, 24, recognize the cafe feels like what transplants and TikTok users associate with Los Angeles. “There’s a lot of copy and paste … if you took a picture of this place, without context you would be able to tell it’s in L.A.,” says Quire, who like other customers, is wearing a Chrome Hearts hoodie.

Los Angeles’ layout and car culture reduce spontaneous interaction and leave room for a coffee shop line to be a place for which you plan outfits. An 18-year-old fan and an A-lister enjoying the same latte creates the illusion of access to a version of Los Angeles reserved for the rich and famous. It’s enticing enough that a year in, the line is as long as ever and a second location in West Hollywood is in the works. Paparazzi haven’t caught Hailey Bieber at the cafe since November, but according to its 20-something fans, the matcha is still worth waiting for.

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Lifestyle

Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

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Smoke a joint and get deep with flowers at this guided floral design workshop in DTLA

Abriana Vicioso is the host of the Flower Hour, which takes place monthly.

(Jennifer McCord / For The Times)

Each flower carries a personal history. For Abriana Vicioso, the calla lily was her parents’ wedding flower — a symbol of her mother’s beauty. “She had this big, beautiful white calla lily in her hair,” Vicioso says. “I love my parents. They’re the reason I’m here. I’ll never forget where I came from.”

The Flower Hour begins with Vicioso announcing, with a warm smile: “Today is about touching grass.” The florist-by-trade gestures behind her to hundreds of flowers contained in buckets — blue thistles, ivory anemones and calla lilies painted silver — all twisted and unfurling into the air. “Tonight is going to be so sweet and intimate,” Vicioso says, eyeing the beautiful chaos at her feet. A grin buds across her face.

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Moments before the workshop, participants sit at candlelit tables exchanging horoscopes and comparing their favorite flowers. A mention of the illustrious bird-of-paradise flower elicits coos and awe from the women. Izamar Vazquez, who is from Jalisco, Mexico, reveals her fondness for roses, which make her feel connected to her Mexican roots.

Vicioso hosts her flower-themed wellness workshop near the iconic Original Los Angeles Flower Market in downtown L.A. In January, the first Flower Hour event sold out, prompting her to make it a monthly series. Vicioso describes the event as a “three-part journey” where participants are invited to drink herbal tea, smoke rose-petal-rolled cannabis joints and create a floral arrangement. “The guide is to connect with the medicine of flowers,” Vicioso says.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event's offerings.
Herbal tea is part of the event's offerings.
Floral arranging is the main activity.

Rose petal joints, tea and flower arranging are all part of The Flower Hour event’s offerings.

The event is hosted at the Art Club, a membership-based co-working space. “The Flower Hour is really beautiful. Everyone gets to explore their creativity while meeting new people,” says Lindsay Williams, the co-owner of the Art Club.

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The idea for Flower Hour came to Vicioso during a conversation with her mother. “We joke all the time that flowers were destined to make their way into my life,” she says. She works as a florist and models on the side, even appearing in the pages of Vogue. Vicioso grew up in a Caribbean household, where flowers and offerings were part of daily life. “In my culture and religion, a lot of my family practices — an Afro-Caribbean religion — we build altars.”

Like many cultures, flowers carry sentimental value in her religion. “I’m Caribbean, so a lot of my family practices a Yoruba religion, which comes from Africa. In the Caribbean, it’s well known as Santería.”

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After a difficult year and a breakup, Vicioso wanted to marry her love of flowers with community building. Because Vicioso uses cannabis medicinally, the workshop naturally includes a smoking component. “My family has smoked cannabis for a lot of reasons for a long time. It’s a really healing plant,” she explains.

In the workshop, even the cannabis gets the floral treatment. Vicioso presents her rose-petal-wrapped joints on a silver platter at each table. She rolled each by hand. “If you’ve never smoked a rose-petal-rolled joint, the difference with this is it’s going to have roses that have a slight tobacco effect,” she announces.

During the workshop, Vicioso stresses the importance of buying cannabis from local vendors. The cannabis provided was purchased from a Northern Californian vendor. The wellness workshop aims to reclaim the healing ritual of smoking cannabis. “This is a plant that has been commercialized,” Vicioso says. “There’s a lot of Black and Brown people who are in jail for this plant.”

The resulting workshop is what Vicioso describes as “an immersive wellness experience that is the intersection of wellness, creativity, community and an appreciation of flowers.” The workshop serves as a reminder to enjoy Earth’s innate beauty in the form of flowers — including cannabis. “It’s this gift that the universe gave us for free and that I have this deep connection with,” Vicioso says.

Conversation cards to generate discussion among participants (left). The workshop serves as a "third space" for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.
LOS ANGELES, CA -- FEBRUARY 22, 2026: Participants smoke marijuana during The Flower Hour, a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Conversation cards to generate discussion among participants (top, letf). The workshop serves as a “third space” for Angelenos to engage in tactile creativity and community building outside of traditional nightlife settings.

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After enjoying lavender chamomile tea and smoking a joint, Vicioso introduces the flowers to the group before inviting them to pick their own. She emphasizes each flower’s personality traits, describing green dianthus as a “Dr. Seuss” plant. Then, there are calla lilies with their “main character moment.” It gets personal. “Start thinking of a flower in your life that you can discover,” she says. “If you’re feeling like you need inspiration, you can always remember that these flowers have stories.”

Vicioso infuses wisdom into her instruction on floral arrangements: There are no mistakes. Let the flowers tell you where they want to go, she urges. Intuition will be your guide — the wilder, the better.

“Hecho in Mexico” reads a sticker on a bunch of green stems. “Like me,” says Vazquez with a laugh. “They’re all doing their own thing. Like a family,” she says later, arranging stems.

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The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements.

The Flower Hour participants and Vicioso, center, chat as they build their own floral arrangements at the sold-out event.

Two participants — Vazquez and Rebeca Alvarado — are friends who run a floral design company together called Izza Rose. Like Vicioso, the friends have a connection to flowers through their Latin American culture. They met Vicioso in the floral industry and were overjoyed to discover her workshop.

“This is a great way to connect with other people,” says Vazquez.

Alvarado agrees, adding: “You’re getting to know people outside of going to bars. You can connect in different ways when there’s an activity.”

Vazquez uses flowers to stay connected to her Mexican heritage, adding that she prefers to support Mexican vendors. In recent months, the downtown L.A. flower market has struggled to recover from ongoing ICE raids. “Some are scared to come back,” says Vazquez.

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Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)
LOS ANGELES, CA -- FEBRUARY 22, 2026: The Flower Hour is a floral design workshop + floral smoke sesh at The ArtClub in downtown. Photographed on Sunday, February 22, 2026. (Jennifer McCord / For The Times)

Hand-rolled cannabis joints wrapped in rose petals are presented on a silver platter at The ArtClub (top, right). The Flower Hour aims to reclaim the healing rituals of cannabis and flowers.

Another participant, Barbara Rios, was attracted to the workshop for stress relief. “You can hang out with your friends, but it’s nice to do things with your hands,” she says. “I work a stressful job, and it’s nice to have that third space that we’re all craving.”

On this February night, the participants were predominantly women, save for one man. In the future, Vicioso hopes that more men learn to engage with flowers. “There’s a statistic about men receiving flowers for the first time at their funerals, and I think we have changed that,” she says.

To conclude the workshop, Vicioso encourages participants to build lasting friendships and incorporate flower arranging into their daily practice — even if it’s just with a small, inexpensive bouquet.

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“Get some flowers together, go to the park, hang out with each other and hang out with me,” she says. Participants leave with flower arrangements in hand. In the darkness of the night air, it briefly looks as though the women carry silver calla lilies that are blooming from their palms.

A finished floral arrangement.

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

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‘Wait Wait’ for February 28. 2026: Live in Bloomington with Lilly King!

An underwater view shows US’ Lilly King competing in a heat of the women’s 200m breaststroke swimming event during the Paris 2024 Olympic Games at the Paris La Defense Arena in Nanterre, west of Paris, on July 31, 2024. (Photo by François-Xavier MARIT / AFP) (Photo by FRANCOIS-XAVIER MARIT/AFP via Getty Images)

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This week’s show was recorded in Bloomington, Indiana with host Peter Sagal, judge and scorekeeper Bill Kurtis, Not My Job guest Lilly King and panelists Alonzo Bodden, Josh Gondelman, and Faith Salie. Click the audio link above to hear the whole show.

Who’s Bill This Time

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Not My Job: Olympic Swimmer Lilly King answers our questions about Lil’ Kings

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Olympic Swimmer Lilly King plays our game called, “Lilly King meet these Lil’ Kings” Three questions about short kings.

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Cleaning Out The Cabinet; Bedtime Stacking

Limericks

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All the news we couldn’t fit anywhere else

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Our panelists predict, after American Girls, what’ll be the next toy to get an update.

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Zendaya and Tom Holland Are Married, Her Longtime Stylist Claims

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Zendaya and Tom Holland Are Married, Her Longtime Stylist Claims

Law Roach
Zendaya and Tom’s Wedding Already Happened …
Y’all Missed It!!!

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