Fitness
When Exercise Was Hard Labor: Tonal Spotlights Old-Timey Fitness
“Stop working out in the past,” advises
home strength training system Tonal in a new campaign marked by cinematic black-and-white depictions of Victoria-era exercises like banging anvils, riding penny farthing bicycles and rowing old-time
boats.
Only when the ad’s female protagonist flees that world and enters her Tonal home …