Home Fitness Equipment Market to Grow by USD 4.44 Billion from 2024-2028, Driven by Increased Demand, Report on How AI is Transforming the Market – Technavio
NEW YORK, Feb. 11, 2025 /PRNewswire/ — Report with the AI impact on market trends – The global home fitness equipment market size is estimated to grow by USD 4.44 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 11.38% during the forecast period. Increased demand for home fitness equipment is driving market growth, with a trend towards increasing smartphone penetration. However, rising popularity of other forms of workouts poses a challenge. Key market players include ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness.
Technavio has announced its latest market research report titled Global home fitness equipment market 2024-2028
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Forecast period
2024-2028
Base Year
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2023
Historic Data
2018 – 2022
Segment Covered
Distribution Channel (Offline and Online), Type (Cardiovascular training equipment and Strength training equipment), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)
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Region Covered
North America, Europe, APAC, South America, and Middle East and Africa
Key companies profiled
ANTA Sports Products Ltd., Core Health and Fitness LLC, Decathlon SA, Dyaco International Inc., HOIST Fitness Systems Inc., Icon Health and Fitness Inc., Impulse Qingdao Health Tech Co. Ltd., Johnson Health Tech Co. Ltd., Life Fitness, Nautilus Inc., Origin Fitness Ltd., Paradigm Health and Wellness Inc., Rama Enterprises, TECHNOGYM S.p.A, Torque Fitness, True Fitness Technology Inc., Tunturi New Fitness BV, Wattbike Ltd., WOODWAY Inc., and XMark Fitness
Key Market Trends Fueling Growth
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment like biking, jogging, and swimming machines are popular choices for those seeking cardiovascular workouts. Innovative fitness products, such as smart treadmills with heart rate and distance covered sensors, are in high demand. Compact, foldable forms of equipment, like DeerRun’s under-desk treadmill, offer mobility and convenience. Smart dumbbells with built-in sensors and smart electronic devices like Bowflex SmartTech’s 560 dumbbell are revolutionizing strength training. Obesity, heart disease, diabetes, and cancer are significant health issues driving the market. Fitness technology-related trends include online fitness sessions, diet plans, and sales channels, both online and offline. Brands like Fitness Superstore and Life Fitness cater to this growing demand with cardiovascular training and strength training equipment. Accessibility features and convenience are essential for consumers, making flexibility exercises and stretching equipment, like foam rollers and yoga mats, increasingly popular. Lifestyle preferences and health and wellness are key factors influencing the market. Salesman and after-sale services are crucial for customer satisfaction. Exercise instruments like resistance bands, kettlebells, and multipurpose home gyms offer flexibility and mobility solutions. The market is worldwide, with developing and under-developed countries showing significant growth.
The global market for home fitness equipment is experiencing significant growth due to increasing smartphone penetration and improved internet connectivity. Countries with high smartphone usage, such as South Korea, Australia, Israel, the US, Spain, the UK, Canada, Chile, Malaysia, and Germany, are driving this trend. With the advent of 3G, 4G/LTE, and other innovative technologies, data consumption is on the rise. Connected fitness products and equipment, which enable users to track physical activity and collect data through mobile apps and wearable devices, are becoming increasingly popular. This market is expanding rapidly and is expected to continue its growth trajectory in the coming years.
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Market Challenges
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The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular fitness activities. Home gym equipment, including biking, jogging, and swimming machines, cater to various fitness needs and preferences. Innovative products like smart treadmills with heart rate and distance covered tracking, compact and foldable forms, and under-desk treadmills, offer mobility and convenience. Brands like DeerRun, Bowflex SmartTech, and Life Fitness lead the market with advanced technology-driven equipment. Obesity, heart disease, diabetes, and cancer are significant health issues driving demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels expand accessibility, reaching developing and under-developed countries. Fitness Superstore, Fitness and health, and Lifestyle are popular sales channels, offering both online and offline services, including after-sale support. Fitness technology-related products, such as smart dumbbells with built-in sensors, smart electronic devices, and resistance bands, cater to diverse fitness goals. Cardiovascular training equipment like rowing machines, elliptical trainers, and stationary bikes, along with strength training equipment like dumbbells, kettlebells, and resistance bands, provide flexibility and mobility solutions. Stretching equipment like foam rollers and yoga mats cater to lifestyle preferences and overall health and wellness. The fitness industry focuses on accessibility features, convenience, and time efficiency, making fitness technology an integral part of modern lifestyles. Aerobic workouts, strength training, and flexibility exercises are essential components of a comprehensive fitness routine. Fitness technology, combined with lifestyle changes, can help combat health issues and improve overall health.
The home fitness equipment market faces challenges due to increasing popularity of alternative workout methods, such as yoga, HIIT, reiki, aerobics, and swimming. HIIT workouts, which involve short bursts of intense activity followed by brief recovery periods, are particularly impacting the market. CrossFit centers are gaining worldwide popularity, and fitness centers offer numerous HIIT classes. HIIT fitness videos are abundant, and bodyweight training, which relies on traditional exercises like push-ups, pull-ups, squats, lunges, and burpees, is on the rise. This trend reduces the demand for home fitness equipment.
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Segment Overview
This home fitness equipment market report extensively covers market segmentation by
Distribution Channel
Type
Geography
1.1 Offline- The home fitness equipment market witnesses significant growth due to the expanding presence of retail outlets, including direct selling, distributors, department stores, and specialty stores. The offline segment’s growth is driven by the advantage of allowing customers to try and test the equipment before purchasing, as well as the availability of expert advice from customer-care professionals. Retail outlets cater to the demand for comparison shopping and a wide range of options. In regions with low internet penetration, retail sales are particularly popular. However, with consumers increasingly preferring home deliveries, vendors will need to strengthen their retail presence to maintain market share. This trend is expected to shape the growth of the offline segment of the global home fitness equipment market in the coming years.
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Research Analysis
The home fitness equipment market is experiencing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment offers convenience and flexibility, allowing individuals to incorporate stamina-building activities like biking, jogging, swimming, and more into their daily routine. Innovative fitness products, such as smart treadmills with built-in heart rate sensors and distance covered tracking, are becoming increasingly popular. Compact and foldable forms of equipment, like under desk treadmills, offer mobility for those with limited space. DeerRun’s offerings, including exercise instruments for aerobic workouts, strength training, flexibility exercises, and cardiovascular exercise, cater to various fitness needs. Fitness and health, lifestyle, and technology continue to intersect, making home fitness equipment a must-have for those seeking to improve their overall well-being. Rowing machines provide a full-body workout, adding versatility to any home gym setup.
Market Research Overview
The home fitness equipment market is witnessing in demand as consumers prioritize healthy habits and the health benefits of regular exercise. Home fitness equipment caters to various fitness activities, including biking, jogging, swimming, and more, allowing individuals to maintain their stamina and overall fitness from the comfort of their homes. Innovative fitness products, such as smart treadmills with built-in sensors that track heart rate and distance covered, are gaining popularity. Compact, foldable forms of equipment, like under-desk treadmills and smart dumbbells, offer mobility and convenience. The market for home fitness equipment is worldwide, with a growing emphasis on fitness technology-related products. Smart electronic devices, such as the Bowflex SmartTech 560 dumbbells, are revolutionizing strength training with built-in sensors that track resistance levels and progress. Obesity, heart disease, diabetes, and cancer are some health issues driving the demand for home fitness equipment. Online fitness sessions, diet plans, and sales channels, both online and offline, are expanding the reach of this market. Fitness Superstore, Life Fitness, and commercial gymnasiums are significant sales channels for cardiovascular training equipment and strength training equipment. Accessibility features, convenience, and time efficiency are key lifestyle preferences shaping the market. Exercise instruments, such as rowing machines, elliptical trainers, stationary bikes, treadmills, and resistance bands, cater to various fitness goals. Flexibility and mobility equipment, like stretching equipment and foam rollers, complement home fitness routines. The Global Wellness Institute reports that the fitness technology sector is expected to grow significantly in developing and under-developed countries. Salesman and after-sale services are crucial aspects of the home fitness equipment market.
7 Customer Landscape 8 Geographic Landscape 9 Drivers, Challenges, and Trends 10 Company Landscape 11 Company Analysis 12 Appendix
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Pilates can be a game-changer for core strength, and the plank exercise is a popular exercise that many instructors include in their training. It has all the benefits for strength and stability, but if you’re anything like me, you’ll have a love/hate relationship with the move. So, imagine my delight when an instructor told me about how effective roll-ups can be in a bodyweight Pilates workout.
Pilates roll-ups involve lying on your back, slowly raising your back off the ground, and coming up to a seated position, explains Helen O’Leary, a certified Pilates instructor at Complete Pilates. She’s a big fan of the exercise as it stretches the intercostal muscles in your back while engaging your upper and lower abdominal muscles and your obliques.
As well as improving core strength, it helps improve spine flexibility and stretches your hamstrings. Even after a 10-minute Pilates workout, when I do roll-ups, I often feel like I sit and stand taller afterwards, so I know it’s also helping with my posture and back mobility.
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How to do Pilates roll-ups
Physio led Pilates Roll up with Complete Pilates – YouTube
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Lie on your back with your legs straight and reach your arms over your head. Lay on a thick yoga mat if you feel pressure on your lower back or hip joints.
Take a deep breath through your nose and as you exhale, start to lift your arms off the floor.
As your arms pass your ears, start to curl your head forward and look towards your thighs as your upper back peels off the mat.
Keep your legs heavy as you continue to roll forward and reach your arms forward to pull the rest of your back off the floor.
As you come up into sitting, roll your pelvis right up on top of your sitting bones, and sit up tall, with your head floating over the ribcage and your ribcage over the hips.
If you struggle to sit up tall in this position, you may need to bend your knees to get there. If you experience neck pain during this exercise, you may need to have your hands behind your head to support the weight of your head.
Roll back down again, slowly, to start the move all over again.
Are Pilates roll ups difficult?
Like the plank, this exercise can take some practice and is not something everyone can do straight away, says the instructor. “People struggle with Pilates roll-ups, partly because it is a novel movement that we don’t perform every day, and partly because it is quite technical,” says Helen.
“You need to understand the movement to be able to do it. The roll-up is a combination of abdominals and hip flexors working, the abdominals more through the early part of the roll-up, and the hip flexors during the latter part of the roll-up.”
Tips for doing the Pilates roll up
Stay in control: Helen says the biggest mistake people make is “trying to use momentum to do this movement, similar to the way that most people do sit-ups” and other core exercises. The movement is all about control and going slow because this makes your stomach and hip flexor muscles work harder.
Focus on your breath: Helen says, “If you hold your breath whilst you’re rolling up or down, you will create rigidity through your torso, and this interferes with the controlled spinal mobility that you need for the movement, and even prevents you from even getting up off the floor.” Breath control is key in all Pilates exercises, so the more you practice, the easier you will find it to.
Watch out for your neck: It’s important not to crane your neck or overuse your neck muscles, says Helen. “During a roll up or curl up, you want to have a sense of lengthening through the back of the neck. To help with this, think of slightly nodding the head on top of the neck, as if to give yourself a slight double chin. As you start to curl up, direct your gaze towards the mid thigh, rather than up towards the ceiling. The rest of your body travels where your gaze goes, so this will make it easier,” she explains.
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After testing a dozen fitness trackers, the Fitbit Charge 6 won a gold star for its premium features at an affordable price point of $120. The price also includes a six-month membership to Fitbit Premium, which features a library of cardio and strength training workouts and a monthly analysis of 10 sleep metrics—that’s an easy sell! The Charge 2 was my first ever fitness tracker, so I have a soft spot for the Charge line. Instead of manually recording workouts, it automatically records movement such as walking, swimming, and biking, which is nice instead of fiddling around with a watch interface (although it’s a simple swipe). Speaking of swimming, the tracker can be submerged in water up to 50 meters so I never have to take it off when showering.
It has a sensor on the back of the slim rectangular watch case to track heart rate, which never disrupts my range of motion during weight lifting or mat Pilates. When comparing against higher-end models like the Garmin Vivioactive, my heart rate data matched up, which proves its lower price tag doesn’t equal lower quality. Aside from heart rate, stress levels, period, fertility insights, and sleep are also tracked.
I’m not a fan of wearing a watch to bed, but this model is so lightweight (30 grams) and thin that I barely notice it. It provides a sleep score breakdown of all your cycles and whether or not it was optimal for recovery, which is especially helpful if you’re in the process of training for a race or going hard at the gym. Your duration of sleep is also recorded, but I found it recognizes sedentary activities such as watching TV as sleeping, which got on my nerves slightly. Post-snooze, it delivers a personalized daily readiness score, which shows if you’re ready for a sweat sesh.
It pairs perfectly with Android smartphones, given that Google owns Fitbit (a Google account is also required to set up). It seamlessly interacts with calendar and weather apps, plus you can receive texts, notifications, calls, and access Spotify. Fitbit Pay is built in, too, for easy access to cardless payments.
The biggest con with the Charge 6 is that the battery drains fast. Fitbit says it lasts up to a week, but I found it needs to be charged by day four. It’s not a huge deal, just make sure to carry a charger if you’re traveling. As for the warranty, it lasts one year and provides coverage in the event the hardware is defective, so make sure you don’t lose it!
Heidi Klum has been highly active throughout her career, but nowadays she prefers to rely on her lifestyle to keep her fit incidentally rather than on dedicated gym sessions.
The 52-year-old supermodel counts keeping up with her family as her primary form of movement. ‘I run around a lot, having four kids. I have a younger husband,’ she told Us Weekly. ‘I get plenty of movement from running around after two dogs and a cat,’ she added to the Daily Mail.
This kind of non-intentional or informal activity is known as Non-Exercise Activity Thermogenesis, or NEAT. It can include housework, walking, taking the stairs instead of the lift, carrying the shopping instead of using a trolley, gardening and even fidgeting.
NEAT makes up between 15 – 50% of your total daily energy expenditure (TDEE) – how many calories you burn throughout the day, says Hannah Baugh, nutritionist and sports performance nutritionist at Hannah Rose Nutrition. By contrast, formal exercise like a workout class or going for a run makes up around 5-10% (though this varies between individuals).
Calorie burning is a big benefit, but there’s considerably more to it. It can also help build cardiovascular fitness and muscle as you lift and carry things and move, and for Heidi, it’s convenient and sustainable, meaning she can stay consistent.
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‘I never over-exercise or lift heavy weights,’ she explained. ‘People often push themselves too hard. I listen to my body. I have no back or knee pain. I eat right.’
Adding that she doesn’t ‘really exercise’ that much, she said, ‘I don’t think you have to do a lot, but if you do a little bit [regularly], that’s important’.
Heidi’s low-impact exercise routine
When she does incorporate formal exercise into her day, Heidi prefers more low-impact, joint-friendly movements that she can do on the go.
At the beginning of this year, she shared a video of herself performing bicep curls with resistance bands by the pool. Generally, bands are gentler on your joints compared to dumbbells as they start with very little resistance and increase gradually as the band stretches – the weight isn’t fixed. In contrast, a dumbbell requires you to bear a fixed weight from the start of the movement. There’s also less stress on the way down (eccentric) with a band as the tension releases as you return.
‘Bands create constant tension through the full range of motion, and they’re light enough to throw in a suitcase, so ideal for someone like Heidi who is constantly travelling,’ agrees Daniel Booth, high-performance coach and consultant, and the co-founder of MyoLab Performance Concierge. ‘Anyone can do this at home to build their biceps and triceps without a lot of equipment.’
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He stressed the importance of lifelong resistance training. ‘After 40, women lose muscle faster, oestrogen drops and their metabolism shifts, meaning they gain weight easier, making training consistently like Heidi especially important.’
Heidi’s previous training routines
Heidi’s preference for low-impact movement extends back to the covid pandemic. ‘I jump on the trampoline in the garden at my home in LA and do bodyweight exercises – including lots of squats,’ she said to Daily Mail about her routine. The one exception would be running – a high-impact activity that places stress on your bones – which she counted as her main form of cardio.
As a Victoria’s Secret Angel, Heidi was known to work out with celebrity trainer David Kirsch, whose sessions involved more conventional weight-based gym training.
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Daniel Booth is a high-performance coach and consultant, and the co-founder of MyoLab Performance Concierge, which cultivates excellence within elite performers, working on everything from strength and conditioning to injury-risk reduction and competition preparation. He previously led performance management as head coach at Warner Bros. and Watford FC Women. Find him on Instagram.
