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Extended-reality workouts usher in an immersive era of virtual fitness on VR headsets

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Extended-reality workouts usher in an immersive era of virtual fitness on VR headsets
  • Extended reality is bringing immersive, personalized workout experiences to the fitness industry.
  • Leaders at four fitness brands told BI their extended-reality services helped them reach new users.
  • This article is part of “Build IT,” a series about digital tech and innovation trends that are disrupting industries.

In the summer of 2018, Rachel Z., who goes by the alias OtterWorldly online, started streaming herself playing the mixed-reality fitness game “Beat Saber.”

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Videos showcase her virtual saber skills as she slices digital blocks to the beat of songs such as Blackpink’s “Kill This Love.”

The gamified, competitive nature of virtual-reality fitness apps “transformed my workout routine,” she told Business Insider. “They provide variety, motivation, and the ability to track progress, which keeps me engaged and consistent.”


A woman smiles while holding a VR headset above her head

OtterWorldly, a VR content creator.

OtterWorldly



Extended reality is steadily changing exercise and fitness. It involves virtual reality, which immerses users in a computer-generated environment; augmented reality, which overlays digital visuals onto the real world through the use of devices like phones and AR glasses; and mixed reality, which blends real and virtual worlds.

Business Insider spoke with leaders at the fitness brands Puma, Les Mills, FitXR, and Supernatural about leveraging extended reality to provide tech-driven workouts.

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Shifting perceptions of fitness technology

Puma this year partnered with Meta Quest 3 to launch immersive mixed-reality workouts in the metaverse. People with a Meta Quest headset can participate in virtual exercises including boxing and Zumba.

“People can actually try different types of workouts that they might not try in the real world because maybe they don’t have access to it where they are,” Ivan Dashkov, the head of emerging marketing tech at Puma, told BI. “I’ve never boxed in my life, but in VR, boxing workouts are my favorite.”

Some people with so-called gym anxiety or a fear of being secretly recorded and shamed online have leaned into virtual-reality workouts. “People may not think of technology as something you work out in, but VR can break down those barriers,” Dashkov said.


A bearded man smiling and wearing a black shirt

Ivan Dashkov, the head of emerging marketing tech at Puma.

Kathryn Przybyla



Dashkov acknowledged there’s a learning curve. “I think a fun challenge in the space is that the general Puma audience might not necessarily have adopted some of these new technologies yet,” he said.

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He recalled seeing people’s perceptions of VR workouts change at a launch event for Puma and Meta Quest’s partnership earlier this year. After putting on a headset and working out for about 15 minutes, attendees had an aha moment, Dashkov said. “They didn’t expect to be sweating, because they think it’s like a video game,” he added.

One deterrent, however, is the look and feel of the Meta Quest headset: Its size can make it cumbersome. But Dashkov told BI he expects the headsets to become less bulky and eventually “be like a pair of glasses you’re wearing where things will be projected on top of them.”

Adapting to consumer needs

Les Mills is also using extended reality to create peer-reviewed, research-led exercise routines, such as strength training and yoga. In December, Les Mills launched a virtual-reality fitness game designed to bring holographic dance professionals into a Meta Quest user’s home.

Lisa Edwards, Les Mills’ digital innovation director, said the game’s development required the company to adapt to connect “a global community of fitness enthusiasts.” Three years ago, when Les Mills met with developers, the technology was more rudimentary; putting time and resources into extended-reality services was a risk.


A woman smiles with her arms crossed

Lisa Edwards​​​​, the digital innovation director at Les Mills.

Les Mills

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Edwards said the company read customer reviews and analyzed users’ activity dashboards to inform business decisions and keep up with “the changing needs of our users.”

“We do keep a really close eye on a lot of the data that we get back from both our own developers and Meta,” she added.

Engaging a broader audience

Sam Cole, the cofounder and CEO of FitXR, an extended-reality wellness company, told BI the fitness industry needed to focus on reaching people beyond those who are exceedingly active or don’t have restricted mobility.

Cole said his experience of dealing with an injury to his Achilles tendon a year ago showed him that “you get to a certain age, and you start to realize the importance of balance in terms of physical and general health.”


headshot of a bald man smiling and wearing a charcoal gray sweater.

Sam Cole, the cofounder and CEO of FitXR.

FitXR

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Cole said FitXR’s workouts focus heavily on balance while “taking the core ingredients that make group fitness great” and merging them with “highly immersive, highly engaging visuals” that encourage participation.

Leanne Pedante, the head of fitness at Supernatural, a virtual-reality fitness service, described a person who she said used immersive workouts for mobility.


A woman smiles while sporting a cropped workout top and leggings

Leanne Pedante, the head of fitness at Supernatural.

Lindsey Byrnes



The person, Pedante said, struggled with their weight and used a wheelchair to get around. She said that taking exercise classes on Supernatural’s platform helped them work toward using a walker. “That’s the kind of stuff that’s happening in VR,” she said.

Cole acknowledged that while some people lack enthusiasm for or don’t trust VR because it’s still a relatively new technology, he believes that “the perceived limitations are more problematic than the actual limitations” and people will have to try VR for themselves to find out.

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

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Reward yourself by exercising regularly at One to One Fitness | CWRU Newsroom | Case Western Reserve University

Now is the time to recommit to your health in time to feel your best for all your summer activities! One to One Fitness Center offers several ways to save in March.

Members of the Case Western Reserve University community can take advantage of sign-up specials designed to reward themselves for creating healthy habits.

Individuals can get 50% off the initiation fee (regularly $50 plus tax) and earn back what they do pay by exercising eight or more days in both April and May. Learn more online about this deal on initiation fees.

Students also can get additional savings:

  • Graduate students who are enrolled for the spring semester receive summer membership free.
  • With Spartan Shape Up memberships, affiliate students pay just $40 per month for membership from now through May, and no initiation fee or security deposit is required.
  • Students also can pay $44 plus tax per month with a month-to-month, ongoing plan. No initiation fee or security deposit required.

One to One Fitness Center, owned and operated by CWRU, is known for offering personal, professional, friendly and clean services. Memberships include full access to the 28,000-square-foot fitness center, group exercise classes, validated parking in Lot 53, towel and locker service, and member discounts on programs and services.

Members also can add their spouse or partner to their account for $30 plus tax per month. The center also offers personal training, Pilates Reformer, massage therapy and sound bath therapy, swim lessons, and more.

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Visit the One to One Fitness Center website, email onetoone@case.edu or call 216.368.1121 for more information.

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

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A 3-Step Plan to Give Your Diet, Fitness Routine and Mindset a Reset for Spring

To help you do this, we’ve tapped our Start TODAY experts for simple tips to lighten up meals, move in ways that boost metabolism and and refocus our mindset to get motivated to keep working toward your goals. Apply their strategies and finish the month feeling lighter, more energized and motivated to move forward. Here’s the plan to make it happen:

>>Download the 31-day calendar here

31-Day HIIT & Walking Challenge

This month’s workout plan is focused on short workouts that pack a punch. “HIIT workouts give you a bigger bang for your workout buck! They provide a more efficient workout because you’re alternating the pace and intensity rather than sticking to a steady, moderate pace,” says Mansour. “Changing things up with HIIT prevents boredom and keeps your muscles guessing. This is how we can get the body to change — whether that change is speeding up your metabolism, burning more calories, building muscle, losing weight, or just improving overall health — keeping your body guessing is the magic ticket to seeing results!”

Active recovery days include stretching to improve flexibility and walking for a cardiovascular workout that aids muscle recovery. When weather permits, Mansour encourages people to get outside on walking days. “Walking outdoors isn’t just a workout, it’s a chance to breathe in fresh air and get out of the house to change your environment,” she says. “Each time you go outside on a walk, even if you go on the same path, you’ll see or feel something different. Maybe it’s a change in weather, plants or flowers, people or things. Prioritizing taking your walk outside can hugely benefit your mental health. Getting out of your regular environment and into nature can be a form of meditation, too.”

Get the full 31-day workout plan with unique workouts sent to you daily — plus, walking podcasts, healthy spring recipes and mindfulness tools — in the Start TODAY app!

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Start TODAY Spring Asparagus Pasta recipe
Lighten up comfort food favorites by adding seasonal ingredients, like in this Spring Asparagus Pasta.

3 Simple Spring Diet Tips

In addition to mixing up your workout routine, use spring as an opportunity to start lightening up your meals by packing them with seasonal ingredients. Start TODAY dietitian Natalie Rizzo shares her top tips:

  1. Incorporate more seasonal foods. After a long winter of eating the same foods, your palate is ready for a change! Aim to add at least one spring fruit or vegetable to your meals each day, like asparagus, peas, spinach, radishes, citrus or strawberries. This Spring Asparagus Pasta is a simple weeknight dinner that feels both light and comforting. Seasonal produce is fresher, more flavorful, and an easy way to naturally boost vitamins and fiber. Plus, seasonal produce is more affordable than other items in the produce section.
  2. Use fresh herbs to brighten up your dishes. Fresh herbs like basil, cilantro, parsley, mint, or dill can instantly upgrade simple meals without extra salt or heavy sauces. Sprinkle them on salads, roasted veggies, eggs, soups, or grain bowls for a burst of spring flavor. Cilantro is the perfect finish to this Mexican Stuffed Sweet Potato, while herbs are blended into cottage cheese in this Herby Cottage Cheese Toast with Tomato recipe for a pop of fresh flavor.
  3. Shift from heavy comfort meals to balanced plates. As the weather warms up, it’s time to move away from heavy comfort foods and embrace lightened up spring dishes. Build plates with a mix of lean protein, whole grains or starchy veggies, and plenty of colorful produce. Think roasted veggie grain bowls, hearty salads like this BBQ Chicken Quinoa Salad, or simple stir-fries instead of creamy casseroles or heavy stews.
Start TODAY Mexican Stuffed Sweet Potato
A sprinkle of fresh cilantro is the perfect finish to this Mexican Stuffed Sweet Potato.

Spring Clean Your Mindset with This Mental Health Exercise

Yes, we are working to propel ourselves forward toward our health goals, but an important part of that process is slowing down and reflecting.

Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need.

Yasmine Cheyenne, start TODAY mindfulness expert

“Getting permission not to rush in a world that feels like it’s moving faster than we can keep up is a reminder that most of us need, but how often would we admit that?” says Cheyenne. “ When the to-do list feels long, and we’re trying to get everything done, we often say the opposite, disregarding how we feel, and push ourselves. Yes, we all have deadlines and things that need to be done. But we also need the reminder to take care while handling our responsibilities.”

This can be easier said than done. So Cheyenne offers up a simple exercise to help: Write down the words you need to hear each day to make yourself a priority and work toward your goals. Put them somewhere you see often, like your fridge or bathroom mirror, and recite them out loud daily.

“This is a perfect example of a reminder that seems small, but can come at the perfect time and help us care for ourselves,” she explains. “One of my favorite examples is: Take it slow and don’t rush, your nervous system deserves peace.”

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“When you tell yourself the thing you’ve been needing to hear, it allows you to admit the quiet rumbling within you and take the steps you need. It might be admitting ‘I’m tired and will give myself an early night this week.’ Or you’re saying ‘I’m so proud of the way I’ve committed to moving my body everyday.’ Whether you’re cheering yourself on or reminding yourself of what you need, we don’t always slow down enough to hear what we need from ourselves, and this practice is a great way to start.”

Talking out loud to yourself may feel strange at first, but Cheyenne says over time it will help shift your mindset and translate those words into action. “When we hear ourselves recite these words, it’s like we’re planting positive seeds within us. The more we say what we need, the more we remember it, and we’re more likely to follow through and care for ourselves,” she says. “Our actions really start with the words we say to ourselves. Reading them out loud helps us rewire the way we talk to ourselves and that inner shift is exactly what opens the door to transformation.”

Join our live “Spring Reset Workshop” on March 22 to get one-on-one coaching from Yasmine Cheyenne and connect with other Start TODAY members. Sign up here!

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Exercise scientist says ‘eating more’ is key to losing weight in perimenopause – here’s why

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Exercise scientist says ‘eating more’ is key to losing weight in perimenopause – here’s why

If you’ve ever wanted to lose weight, you’ve probably heard the phrase ‘calories in versus calories out’. While it’s true to a degree, losing weight in menopause isn’t about eating less, but rather eating differently.

Speaking to fitness coach Loretta Hogg, Dr Stacy Sims says: “One of the first things that women often do, because we grew up in an era of calories in, calories out, less calories means fat loss. That is not true because if you are not eating enough, your body holds on to fat.”

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