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Watch out for 3 red flags before taking advice from a financial influencer

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Watch out for 3 red flags before taking advice from a financial influencer

Nearly 20% of college students say they look to social media most often for financial advice, a recent poll from Generation Lab and Morning Brew finds.

TikTok has emerged as one of the leading platforms for financial advice, with 34% of Gen Z saying they get their financial advice there, according to SmartAsset. The hashtag #FinTok, representing the financial TikTok community, has more than 4.5 billion views on the platform.

At its best, social media helps expose young people to advice on how to save money or climb out of a mountain of credit card debt. But these platforms can also allow for the quick spread of financial misinformation.

When it comes to personal finances, social media has become “a blessing and a curse,” Brian Walsh, certified financial planner and head of advice and planning at SoFi, tells CNBC Make It. 

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“It’s a way for younger people, and actually anyone of any age, to get exposed to financial knowledge in bite-sized pieces when they need it, which can be extremely powerful,” he says. “But the curse of social media is really that there’s no barrier to entry. And it can become really hard for people to know what’s a reliable piece of financial information versus something that, quite frankly, is going to get them in trouble.”

As social media becomes an increasingly frequent source for money advice, it’s important to be able to distinguish between sound financial guidance and a potential scam.

3 red flags to watch out for before taking advice from a financial influencer

Before following advice from a financial influencer, Walsh recommends looking for these three warning signs to help decide whether their tips are trustworthy. 

1. Their advice sounds too good to be true

Alarm bells should go off in your mind when an influencer promotes any kind of get-rich-quick plan. “If it sounds too good to be true, it most likely is,” Walsh says.

“There are no quick fixes, overnight success stories, get-rich-quick schemes that are reputable for personal finances,” he says. “So when I see that, I say run away, because it is most likely going to be something that involves more risk than reward.”

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2. They promote extremes and absolutes

Financial influencers who “take extreme stances or speak in absolutes on financial topics” also raise red flags to Walsh, particularly when they talk about debt.

While some influencers recommend paying off all debt except your mortgage before beginning to build an emergency fund or invest, Walsh says that “not all debt outside a mortgage is created equal.”

He advocates for tackling high-interest debt such as credit cards early on, but “other debt might be pretty cost effective, i.e. student loans, and you may want to prioritize other goals ahead of an aggressive pay-down strategy.”

“There’s so much gray area when it comes to personal finances that it’s almost a disservice to say something is always bad or always good,” he says. “The truth is somewhere in the middle.”

3. They have the same solution for every problem

Financial influencers who peddle an identical fix for every issue should also give you pause. Walsh sees this frequently when it comes to influencers who promote life insurance.

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“You see people positioning life insurance as a solution to if you die, retirement savings, saving for college, emergency fund, you name it,” he says. “But it’s very unlikely that one thing is going to solve every single problem that you’ve ever faced in your personal finances.”

Credentials to look for in a financial influencer

You’ve found a financial influencer you believe to be credible, and now you’re deciding whether or not to hit “follow.” To vet an influencer’s credentials, Walsh recommends looking to see whether or not they are financial professionals, something they’d likely include in their profile.

“Financial professionals are going to be regulated by their organization and by regulatory agencies,” he says. “So they’re going to have less leeway when it comes to saying things and they’re going to have to actually back it up.”

While social media can be helpful for finding general financial tips online, those looking for specific advice should seek a financial professional to talk to one on one.

All financial professionals are not made equal, either — different acronyms that follow someone’s name require different financial certifications and tests, such as certified financial planner (CFP) or chartered financial analyst (CFA).

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You shouldn’t rely solely on official-looking acronyms, though. The U.S. Securities and Exchange Commission recommends checking a financial professional’s background as well.

Influencer or not, you can look up a financial professional’s track record in a database such as BrokerCheck to see if they’ve run into trouble in the past. 

If an influencer isn’t a financial professional, it’s still worth it to investigate their background online to check for any glaring complaints or red flags.

Before you make any financial decisions based on an influencer’s advice, Walsh suggests determining how the influencer makes their money.

“If they make money on selling a specific product, then chances are that’s going to be their solution and what they push, whether it’s the right thing or the wrong thing,” he says. “Not saying making money is a bad thing, but you should understand that perspective.”

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‘Females In Finance’ Collective Marks 1 Year And 1000 Members At NYSE

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‘Females In Finance’ Collective Marks 1 Year And 1000 Members At NYSE

Muriel Siebert, known as the ‘First Woman of Finance,’ was the first woman ever to own a seat on the New York Stock Exchange in 1967. She was a passionate advocate for gender equality and remembered as a woman who refused to take no for an answer. Known to have famously threatened the NYSE Chairman with the installation of a portable toilet on the trading floor if a women’s restroom was not granted, and her public appearances with her Chihuahua ‘Monster Girl,’ named in tribute to how neither one was intimidated by ‘the big dogs,’ she had an unyielding confidence and determination that cultivated a rare respectability for women of her era. So rare, she remained the only woman in a ratio of 1365:1 at the NYSE for over a decade.

FIF Collective

Fast forward 57 years later, and it seemed like the perfect fit for the ‘Female in Finance Collective (FIF), led by group CEO Meghan McKenna, to gather in the Muriel Siebel room at the NYSE on June 20th to celebrate its one-year birthday and surpassing its 1000 member milestone. The Collective, is described as ‘an invite-only, highly selective group of Founders, CEOs, CFOs, VPs of Finance, VC Partners, and leaders, with a mission to advance the profiles of women through board seats, job opportunities, networking, learning, and great parties around the world.’

McKenna, like Siebert, is described by many as a woman to whom it is impossible to say no. She is known for her brash humor, charming confidence, low tolerance for inequality, and unwavering belief that change is possible. She equates these attributes to her college basketball career and her humble upbringing in the Bronx as the daughter of a New York Police Officer. “I’ve always stayed true to what I know is right and stood up for others around me,” she says, “that hasn’t always been an easy path to take. I have worked in teams where I was told I was ‘tough to manage,’ just for being honest. But I stay true to my values. We owe that to ourselves and other women.”

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McKenna, who founded FIF shortly before starting a new role as a Managing Director at Stifel Bank, says that although the idea had floated in her head for many years, it was the pause between roles that gave her the headspace to make it happen. Yet she was not ready to exit a career she loves and was looking for a home to combine her experience, talent, and FIF, which she found at Stifel. “This is an industry that can be more performative than meaningful when it comes to gender equity, but Stifel has walked the walk when it comes to supporting women,” she says. “My network is my net worth and the team at Stifel really understand and support that. They see the broad industry value FIF creates for everyone.”

She says FIF was born after two decades of seeing countless gaps and lost opportunities for women and bottom-line impacts on business. “Women are not progressing at a rate that makes sense for their capabilities and industry needs,” she says. The effect of this is backed by data, such as the 2022 World Economic Forum’s ‘Global Gender Gap Report,’ which revealed females in finance remain one of the most untapped business resources. The share of women in global C-suite roles in the financial services industry worldwide reached 18.4 percent in 2023, and predictions from a recent Statista Study estimate a growth to 21.8 percent by 2031.

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For McKenna and the team at FIF, the idea of waiting another near-decade for a mere 3.4 percentage point increase in female representation is not a reality they are willing to accept. Yet the trillion dollar question remains, how can we improve this? While there is no magic bullet solution, they believe the right place to start, is to look to each other and initiate a collective effort for change.

The cost equals the commitment

FIF is not alone in this mission. There has been a widespread proliferation of communities and programs promising to empower women and accelerate their professional success, an approach many consider crucial for women. Yet unlike many of these networks, which incur sizable membership fees and restrict their events to women, FIF takes a different approach. McKenna says she wanted a ‘personally free network for qualifying women. “This is a network of decision-makers and investors who bring merit she says, “I want them to bring their passion to this mission at no cost but their commitment to cultivate change.”

A strategy for sponsors and allies

Instead, the monetization will come via paid talent matching and a sponsorship program for events and seminars open to men and women. This strategy appears to work well for McKenna, who has fostered a growing partner ecosystem of over 30 sponsors in year one, including names like Deloitte, Amazon, KPMG, Samsung Next, Netsuite, Davis Polk, and Ramp, hosted 12 events across the cities of New York, San Francisco, Boston and Washington DC.

Ken Egan, Partner at Cross Country Consulting, shares that he finds this approach effective as it focuses on bottom-line impacts and brings others along on the journey. In doing so, there is an organic allyship, something that critics of female-only networks often highlight as a missing link. “I have attended events and seen the value FIF brings,” he says, “This is a tough industry for women, and businesses in knowing how best to support but often showing up is half the battle. FIF forces people out of their comfort zones in a healthy way and creates a conscious and intentional level of connection.”

The burden of proof over potential

For venture capitalist Marissa Hodgdon, CEO of Sidelines.Vc, the nature of that intent is critical. She shares that a key challenge women in the finance industry face is the burden of ‘proof over potential.’ The ‘you know what you know’ effect that has worked very favorably for white males, who continue to receive more than 90% of annual VC dollars. She believes they will continue to do so unless women create a new wave of intentional change. Hodgdon, who is partnering with FIF to bring investment and advisory opportunities to the Collective, says, ‘we need to be targeted in putting opportunities for advisory roles and investment in front of women. FIF is the perfect forum for us to do this. A high caliber network of well-informed women creating change for themselves.”

The power of possibility

Much of the focus on financial leadership centers on business models—revenues, costs, niches, and leverage. However, what women often need are new mental models. Gaingels CEO Jennifer Jeronimo sees her firm’s partnership with FIF as a catalyst to create a new sense of possibility. Addressing the audience at the NYSE event, she gave the analogy of Roger Bannister, who shocked the world with the power of the possibility by breaking the record for the four-minute mile, once deemed hopelessly impossible, yet achieved by over 1000 runners since. Jeronimo wants to bring that same power of possibility to women in the VC realm and diversify the face of an industry that often looks and sounds the same.

What’s next for FIF?

Seaaoned finance exec and fractional CFO Amy Kux, a founding member of FIF says, “I have been part of many networks over the course of my career, but FIF is one of the only communities that promotes helping one another as its mission, and we cannot waver on that.”

This is an important factor for McKenna and the team at FIF as they look to the future and consider opportunities to grow the collective across new cities in the USA and international . McKenna says they will not put scale above substance and instead stay focused on their core values and strategic objectives by continuing to listen to one another. “We are a group of women who have created this as a labor of love and bootstrapped our way to now. We are not salaried, we do this voluntarily and most of us have full time jobs. Of course we want to grow and monetize to better resource and reinvest, but for now our core focus is not on headline growth but ensuring we maintain a high caliber community. That is what makes FIF so impactful.”

Muriel Siebert once said, “you create opportunities by performing not complaining.” For the women at FIF Collective this is a mantra for the next stage, as they look to build a future for females in finance by proving the power of connection, and collectively challenging the status quo.

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These 2 Finance Stocks Could Beat Earnings: Why They Should Be on Your Radar

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These 2 Finance Stocks Could Beat Earnings: Why They Should Be on Your Radar

Wall Street watches a company’s quarterly report closely to understand as much as possible about its recent performance and what to expect going forward. Of course, one figure often stands out among the rest: earnings.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

Hunting for ‘earnings whispers’ or companies poised to beat their quarterly earnings estimates is a somewhat common practice. But that doesn’t make it easy. One way that has been proven to work is by using the Zacks Earnings ESP tool.

The Zacks Earnings ESP, Explained

The Zacks Earnings ESP, or Expected Surprise Prediction, aims to find earnings surprises by focusing on the most recent analyst revisions. The basic premise is that if an analyst reevaluates their earnings estimate ahead of an earnings release, it means they likely have new information that could possibly be more accurate.

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Now that we understand the basic idea, let’s look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.

In fact, when we combined a Zacks Rank #3 (Hold) or better and a positive Earnings ESP, stocks produced a positive surprise 70% of the time. Perhaps most importantly, using these parameters has helped produce 28.3% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider AGNC Investment?

The last thing we will do today, now that we have a grasp on the ESP and how powerful of a tool it can be, is to quickly look at a qualifying stock. AGNC Investment (NASDAQ:AGNC) holds a #3 (Hold) at the moment and its Most Accurate Estimate comes in at $0.56 a share 27 days away from its upcoming earnings release on July 22, 2024.

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AGNC has an Earnings ESP figure of +5.66%, which, as explained above, is calculated by taking the percentage difference between the $0.56 Most Accurate Estimate and the Zacks Consensus Estimate of $0.53. AGNC Investment is one of a large database of stocks with positive ESPs.

AGNC is just one of a large group of Finance stocks with a positive ESP figure. Healthpeak (NYSE:DOC) is another qualifying stock you may want to consider.

Healthpeak is a Zacks Rank #3 (Hold) stock, and is getting ready to report earnings on July 25, 2024. DOC’s Most Accurate Estimate sits at $0.44 a share 30 days from its next earnings release.

For Healthpeak, the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.44 is +1.15%.

Because both stocks hold a positive Earnings ESP, AGNC and DOC could potentially post earnings beats in their next reports.

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To read this article on Zacks.com click here.

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Sixteen Glasgow students take first steps towards finance careers with Aon

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Sixteen Glasgow students take first steps towards finance careers with Aon

Professional services firm Aon plc has welcomed 16 Glasgow-area students to its 2024 Work Insights Programme.

The initiative aims to boost social mobility by offering 16 to 17-year-old students from lower socio-economic backgrounds valuable experience in the finance and professional services sector.

The students spent time in the York St office where Aon colleagues delivered the programme which included a real workplace challenge, speed networking where they met with colleagues across a variety of roles, panel discussions around career pathways, and a CV and interview skills workshop.


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Schools participating in the initiative included Woodfarm High School, St Ninian’s High School, Lourdes Secondary School, Jordanhill School, Eastwood High School, Holyrood Secondary School, Wallace High School, Hillhead High School, and Our Lady’s High School.

Last year Aon delivered its inaugural Work Insights programme to 600 students across the UK including 12 in Glasgow. On completion of the programme, 82% of students surveyed confirmed that they were likely to consider a career in finance and professional services.

Ross Mackay, head of office at Aon Glasgow, said: “It has never been more important to provide young people from lower socio-economic backgrounds with the opportunity to gain insight into the world of work, particularly the financial and professional services sector, through quality work experience.

“Aon is committed to increasing representation of those from lower socio-economic backgrounds across the business.

“The Work Insights Programme enables young people to develop employability skills, learn more about different career opportunities, and supports the transition from education to employment.”

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Mr Mackay added: “I want to thank colleagues from Aon Glasgow who volunteered their time to deliver the programme – without them it wouldn’t be possible. The students were a credit to the schools they represent and enthusiastically engaged in all activities.

“I hope they have a greater understanding of our industry and that the experience supports their future careers.”

Aon employs more than 250 staff across Scotland, providing clients, from SMEs to large corporates, with commercial risk, health, reinsurance and wealth solutions. As part of the programme, Aon partnered with state-funded schools in Glasgow to reach pupils who would benefit most – adopting a selection process based on diversity statistics, such as areas with a high percentage of free school meals.

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