Connect with us

Finance

How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’ | Fortune

Published

on

How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’ | Fortune

Good morning. This year has shown that AI isn’t just a buzzword anymore—it’s redefining finance. 

In covering AI, I’ve spoken with CFOs across industries who are focused on value creation and developing real-world use cases for AI to reshape everything from forecasting and financial planning to strategic decision-making. As data moves faster than ever, finance leaders are asking a new question: not what AI could do, but how it can truly transform the enterprise. I’ve also talked with industry experts and researchers about topics ranging from the ROI of AI to “prompt-a-thons” and debates over whether AI will turn CFOs into chief capital officers.

Finance chiefs are signaling the next big evolution—2026 will be the year of enterprise-scale AI. Pilot programs and proofs of concept are giving way to avenues for full-scale deployment as CFOs expect AI to deliver measurable value: faster decisions, leaner operations, and predictive insights that can provide a competitive edge. However, that level of transformation comes with new demands—governance, data integrity, and human oversight matter more than ever.

I recently asked finance chiefs from leading companies how they expect AI to redefine what it means to lead in finance. For instance, Zane Rowe, CFO at Workday, told me: “There has never been a more exciting time to be a CFO with AI unlocking new opportunities for value creation through unprecedented data and insights. Most of the focus has been on experimentation and discovering the art of the possible, but this year, leaders will shift from ‘What can AI do?’ to ‘How do we build the foundation for scale?’ They will manage a more nuanced AI portfolio that balances launching pilots with rolling out proven solutions, and they will prioritize the unglamorous but critical work of data governance, process redesign, and maintenance of new technologies. Success in 2026 will be defined by how we mature our AI strategy to ensure it is both agile, durable, and enterprise-grade.”

Shifting from the perspective of a major tech company to a beauty and cosmetics leader, Mandy Fields, CFO at e.l.f. Beauty offered this prediction: “From where a CFO sits, AI simultaneously helps broaden our view to get a better macro picture and can help put a sharper focus on very specific points of interest. e.l.f. Beauty is growing globally, and AI has visibility across it all. Going into next year, we’ll continue to explore how we best leverage AI in finance to lean into its strengths. It’s a pretty similar approach to our high-performance teamwork culture in which we encourage the team to pursue and thrive in the areas where they have expertise, learn continuously and move at e.l.f. speed.”

Advertisement

You can read more insights from over a dozen CFOs on how AI will shape finance in 2026 in my complete article here.

This is the final CFO Daily of 2025. The next issue will land in your inbox on Jan. 5. Thank you for your readership—and wishing you a wonderful holiday season. See you in 2026!

Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Greg Giometti was appointed interim CFO of Alight, Inc. (NYSE: ALIT), a cloud-based human capital and technology-enabled services provider, effective Jan. 9, 2026. Giometti, Alight’s SVP, head of financial planning and analysis, will succeed Jeremy Heaton, who will depart Alight to pursue an opportunity outside of the benefits administration industry. Giometti joined Alight in 2020 and has held positions of increasing responsibility within the company’s finance organization.

Shelley Thunen, CFO of ophthalmic medical device company RxSight, Inc., is transitioning out of her role. She will remain with the company until the earlier of her successor’s appointment or Jan. 31, 2026, and will continue to support RxSight as a consultant following the transition.

Advertisement

Big Deal

Bank of America CEO Brian Moynihan shared his outlook on the economy and AI for 2026, saying he expects continued strength ahead. During an interview with Bloomberg TV on Monday, Moynihan noted that BofA’s research team projects a strong U.S. economy next year—not only in absolute terms, with growth trending above 2%, but also relative to other major economies, many of which are expected to remain flat or decline. “That is because, frankly, the great American engine is driving,” he said. “Markets are valuing the future growth rate, and that’s why they’ve been very constructive this year.”

On AI, Moynihan said investment has accelerated throughout the year and will likely become an even bigger contributor in 2026 and beyond. He pointed to data center expansion as one key driver, along with increased corporate spending on AI—including Bank of America’s own investments. Spending on AI is higher than last year, he said, and while overall spending levels aren’t growing at a mid-single-digit rate, capital is clearly shifting toward AI.

Moynihan added that this trend supports the bank’s optimistic outlook for next year. “We think AI spending continues,” he said. There are benefits to the American taxpayer from tax rebates and lower taxes as the new tax bill takes effect, and the incentives for businesses are positive, he explained. Altogether, Moynihan said, those factors underpin BofA’s forecast for GDP growth rising from about 2% this year to roughly 2.4% in 2026—with AI playing an increasingly important, if still marginal, role in driving that strength.

Going deeper

In an episode of Fortune’s Leadership Next podcast, cohosts Diane Brady, executive editorial director, and Kristin Stoller, editorial director of Fortune Live Media, talk with Dani Richa. Richa is the chairman and group CEO of Impact BBDO International. The three discuss how the ad agency inspired the hit show Mad Men; how to use AI to bring out the best of you; and optimism in the rapidly developing EMEA region.

Overheard

“This year, we watched teams use AI to tackle work that had long felt out of reach. What struck me most was how different each story was. Different industries. Different constraints. Same ambition.”

Advertisement

—Sarah Friar, CFO at OpenAI, wrote in a LinkedIn post on Monday.

Finance

Consumer confidence plunges among younger adults

Published

on

Consumer confidence plunges among younger adults

Consumer confidence has plunged among traditionally optimistic younger adults amid fears for their personal finances and the wider economy, figures show.

GfK’s long-running Consumer Confidence Index remained unchanged at an overall score of minus 23 in June.

However, the analyst said this was was “misleading as, beneath the surface, there are new signs that confidence is weakening”.

Source: GfK

Neil Bellamy, consumer insights director at GfK, said: “The biggest fall this month is among those aged 16 to 29, traditionally one of the most optimistic groups.

“Here confidence has dropped 11 points over the past month to minus two, the lowest level seen for two years, driven by large falls in views on both their own personal finances and the wider economy.

Advertisement

“More broadly, there are now no demographic groups with a positive confidence score, including higher-income households earning £50,000 or more, who have slipped back into negative territory as of June.

“Confidence remains subdued and vulnerable to further economic or political uncertainty.”

Sourve: GfK
Sourve: GfK

Overall, confidence in personal finances over the coming year remained flat at minus two, four points lower than this time last year.

The measures of both personal finances and the economy over the previous 12 months were both slightly down, by two points and three points respectively, “reflecting the sense that things have been extremely tough over the last year for so many”, GfK said.

The only measure to increase was expectations for the wider economy over the next 12 months, up two points to minus 36 but still eight points below this time last year.

The major purchase index, an indicator of confidence in buying big ticket items, remained at minus 20, four points lower than June last year.

Advertisement
Continue Reading

Finance

How US-Iran peace deal will affect our cost of living

Published

on

How US-Iran peace deal will affect our cost of living

“Ships of the World, start your engines. Let the oil flow!” said Donald Trump on social media after he announced the signing of an interim peace deal with Iran on Sunday. Under the agreement – which Iran acknowledged included a 60-day negotiating period for a final deal – the president said that following retrieval of mines, there would be a “toll free opening” of the Strait of Hormuz.

But many of the finer details remain “unclear”, said The Guardian. There are questions over the “exact timing of the reopening of the maritime route, who will oversee safe passage and whether any conditions will be applied”.

Continue Reading

Finance

Hong Kong graduates prefer careers in finance, survey finds

Published

on

Hong Kong graduates prefer careers in finance, survey finds
Hong Kong graduates believe the city’s finance industry is its most attractive and stable sector, making them more optimistic about career opportunities than their global peers, according to a study by the CFA Institute, which trains investment managers.

The US-based institute’s “2026 Graduate Outlook Survey”, released on Wednesday, found that 71 per cent of Hong Kong graduates rated their career prospects between eight and 10 out of 10. The global average for that level of optimism was 59 per cent.

The graduates’ view of careers in finance reflected “both the sector’s resilience and Hong Kong’s continued strength as an international financial centre, which ranks third worldwide and first in Asia-Pacific”, the institute said in a statement.

The findings also indicated that young people were confident about Hong Kong’s role as an international financial centre, resilient amid global uncertainties, and strategically focused on improving skills, it said.

That confidence was “deeply grounded”, it said, with nearly 90 per cent believing they had the skills to succeed and clearly understood what employers were looking for, notwithstanding the wider adoption of artificial intelligence in the city.

“Rather than viewing AI as a threat, 38 per cent of Hong Kong graduates believe it has no negative impact on their job hunting, and 37 per cent believe it makes securing a job easier,” the institute said. “Three quarters are already actively using AI tools in their job applications, demonstrating a proactive, tool-first mindset.”

Continue Reading
Advertisement

Trending