Finance
Gen Zers are investing their way out of the 9-to-5
The finance guru Dave Ramsey famously said that if Americans wanted to build wealth, they should give up their morning coffee. But spend any time in certain corners of personal-finance Instagram and TikTok and you’ll see women indulging in sleek caffeinated beverages. They swirl whipped cream on their tall iced coffees, brew black-sesame-matcha lattes, and show off hot chocolate and pastries as they promote strategies to save, invest, and make the most of their credit-card points. These women talk openly about being rich and wanting to help other women become rich too.
One of those influencers is Tori Dunlap, the founder of a financial-education company called Her First 100K. She aspires to get as many young women as possible investing and to debunk the notion that in order to build wealth they need to deprive themselves of things they enjoy. In a video on Instagram, she considers Ramsey’s advice, then erupts into a scream. “It’s not the latte that’s keeping you from saving money,” she wrote in the caption. “It’s the systemic oppression.”
Just a handful of years ago, Dunlap, who was born in Tacoma, Washington, was working a job in marketing and dealing with a toxic boss. Thanks to an emergency fund she’d grown, she was able to quit and start focusing on building Her First 100K — named for Dunlap’s goal of amassing $100,000 in wealth, which she achieved by the time she was 25 by budgeting and investing.
Now, Dunlap, 30, has over 2 million followers on Instagram, hosts a top-rated US business podcast, and is the author of the best-selling book “Financial Feminist.” She also launched a platform called Treasury, which says it has helped women invest over $80 million in the stock market. Alongside creators like Mrs. Dow Jones, Simran Kaur, and Rachel Rodgers, Dunlap is a leader of a new wave of personal-finance education focused on teaching Gen Z and millennial women the fundamentals of earning, paying off debt, and investing, using a savvy blend of traditional financial advice, irreverent social commentary, and high-travel memes. You can think of it as financial education for the “lazy-girl job” generation — those who decry the corporate hustle and seek out low-stress jobs that don’t take over their lives. In one video, Kaur, the New Zealand-based creator of Girls That Invest, does her makeup in front of a mirror as she discusses how she’s using her investment earnings to build her own trust fund to live on. The message? You too can invest your way out of the 9-to-5 life.
If you ask these women, however, they’ll say the trend has nothing to do with being lazy and everything to do with giving women the tools they need to take control of their financial destiny. “We’re taking something very inaccessible and making it accessible,” Dunlap said. If men can use their financial savvy to get rich, then so can women. And in a world where many Gen Zers and millennials expect to be working well past retirement age, the advice is finding an eager audience.
On the first day of her first full-time job out of college in 2018, Haley Sacks was asked to fill out her health insurance and 401(k) contributions. “I really wanted to make a good impression, so that night I went home and did what any self-respecting millennial would do,” the New York native said. “I looked on YouTube for information, and I was really taken aback by what I found.”
Nearly all the financial-education content geared toward women focused on home-economics fare like saving and budgeting, she said. Meanwhile, the content she actually needed, which explained the fundamentals of investing, not only was “very dry” but seemed primarily made with a male audience in mind. “I couldn’t really find anyone who was teaching money the way that I wanted to learn it,” Sacks said. “So I became her.” Now, six years later, Sacks, who goes by Mrs. Dow Jones on social media, has 1 million followers on Instagram, where she posts pop-culture-inflected videos on topics like how to predict layoffs at your job and why the Cartier Love bracelets Kylie Jenner is famous for wearing may not be a good investment.
People like Sacks and Dunlap aren’t the first female celebrity personal-finance experts. Sacks pointed to Suze Orman — the pioneering personal-finance guru, author, and TV host — as someone who “walked so all of us could run.” But until recently, women looking to wrap their heads around the intricacies of high-interest savings accounts and low-cost index funds had scant few options that spoke directly to them. Personal-finance education in US high schools used to be rare — though it’s gotten better in the last few years with half of US states now mandating it. And women-specific financial-education literature tended to focus less on investing in real estate or negotiating a higher salary than on learning how to curb one’s spending on supposedly “frivolous” items like coffee, manicures, and haircuts. The message, Dunlap said, boiled down to: “Men get to be millionaires by making more money and being the fullest version of themselves. The way to become a millionaire for women is to basically hate your life.”
I couldn’t really find anyone who was teaching money the way that I wanted to learn it. So I became her.
Haley Sacks
On one level, these influencers are offering well-trodden financial advice packaged for a new audience: Dunlap’s book has sections on building an emergency fund, getting out of debt, and investing for retirement. She said women comprise 95% of her audience. “We joke that it’s largely girls, gays, and theys,” she said. Sacks, who calls herself a “zillennial finance expert,” said that her content is aimed at people of all genders but that women tend to gravitate to it because of the person who’s talking. “We all have the same message,” Sacks said. “It’s sort of like finding the right trainer who motivates you.”
These influencers do break from tradition in a few key ways. Citing high interest rates, rising home prices, and a booming stock market, Sacks and Dunlap have made the case for renting instead of buying. In “Financial Feminist,” Dunlap recommends readers focus on building a three- to six-month emergency fund before paying off debt so they’re prepared for a layoff or dangerous home situation. Sacks recommends young people job-hop to keep up with inflation and cost-of-living increases if necessary. “You should be making 15% more every single year,” she said. “And if you’re not making that at your current job, then you should change jobs.” (Research from the Economic Policy Institute indicates that since 2007 US employees have received an average wage increase of 3.9% a year.)
Rita Soledad Fernández Paulino, a California-based money coach and creator focused on women, BIPOC, and LGBTQ+ people, said their goal is to help people become “work-optional” by leveraging their investments. “I like the idea of everyone working because they want to and not because they have to,” they said.
Leah Sheppard, a professor of management and associate dean for equity and inclusion at Washington State University’s Carson College of Business, sees this wave of financial education as a reflection of an awareness among Gen Zers and millennials that the boomer-era version of the American dream — where you work your way up the ladder for 40 years at a single employer and put away enough to retire — no longer applies to them. “Young people are thinking, ‘When will I get to a place where I don’t really have to worry about money?’” she said. “If they’re thinking, ‘Traditional employment is not working well, I don’t want to start a business’ — well, what’s the other way? And it’s probably getting really smart about how you save money, taking the money that you are saving and investing it and building wealth.”
I like the idea of everyone working because they want to and not because they have to.
Rita Soledad Fernández Paulino
Sacks sees it as a matter of young people wanting to take the future into their own hands. “You have to be more self-reliant now than our parents ever had to be,” she said.
Kyla Scanlon, the author of the 2024 book “In This Economy?”, sees the interest in financial-education content on social media as symptomatic of a curiosity about alternative revenue streams, spurred by the rise of fintech apps like Robinhood and populist financial movements like crypto and GameStop. “People are looking at the market. They’re looking at different income sources, Airbnb, the gigification of everything — and then just how do you have passive income outside of traditional income?” Scanlon said.
For young men, this often takes the shape of riskier investments like sports gambling, crypto, and meme stocks. Young women, on the other hand, are turning to more tried-and-true tactics.
In a survey of 2,000 adults conducted in July 2023, Fidelity Investments found that Gen Z women were more likely to say they participated in the stock market than any other age group, with 71% of women ages 18 to 26 saying they had invested, compared with 63% of millennial women and 57% of boomer women. These figures dovetail with an uptick in the percentage of people under 35 who held stocks and retirement accounts in 2022 compared with 2019, according to the Federal Reserve’s Survey of Consumer Finances, though the Fed doesn’t break these figures down by gender.
Whether the goal is to retire early or to job-hop your way to a six-figure salary, this wave of financial advice departs from the “lean-in,” “girlboss” flavor of feminism that dominated conversations about women and work in the 2010s. “We’re just more disillusioned with corporate,” Dunlap said. “We’re more disillusioned with the way we make money.”
Instead, it’s advice for a generation of women who see their experiences reflected in memes like the “lazy-girl job.” “The lazy-girl thing is just like, ‘Oh, give me a little bit of rest in addition to my work,’” Dunlap said. “I think that’s completely reasonable.”
I can have wealth too. You can have wealth too. It’s not a you problem; it’s a we problem.
Rita Soledad Fernández Paulino
But talking about this stuff in public as a woman or queer person can be fraught. Dunlap said she gets “called every insulting thing you can call a woman on a daily basis” and has been on the receiving end of death threats. She said people aren’t used to seeing women talking in public about money, and especially not about being rich. “We have different expectations for how men and women should behave, especially around money,” she said. “Women shouldn’t want it. You should be grateful for the things you have.”
Other women BI spoke with said they faced harassment. “There’s a certain group of men who just don’t like women,” Scanlon said. But for the most part, the influencers stressed that their content was resonating with the people it was supposed to resonate with. “The comments section on any video is a mess, but it’s also the most supportive, lovely thing,” Dunlap said. “So many women, championing me, championing each other, championing themselves.”
The experts BI spoke with all had their own ways of describing the movement. Fernández Paulino said they see themself as belonging to a community of people who approach money and finance in a way that acknowledges the systemic issues that interfere with people’s wealth and wellness — such as the economic effects of structural racism and transphobia, or the fact that American women weren’t allowed to own a credit card or take out a mortgage in their own name until the 1970s. “For me, it’s like, I can have wealth too. You can have wealth too. It’s not a you problem; it’s a we problem,” they said.
Dunlap invented her own term to describe it: financial feminism. “It’s this idea of getting yourself financially to a point where you are stable, safe, and you have enough wealth to have options, and then using that wealth as a tool to make an impact,” she said. In other words, she wants to help women navigate the economic systems we’re all swimming in, so they can help other women by changing those systems from within.
Emilie Friedlander is a journalist and editor from Brooklyn, currently based in Philadelphia. She co-hosts The Culture Journalist, a podcast about culture in the age of platforms.
 
Author: Leonardo Aguilera, CEO, Banreservas
Banreservas’ international expansion strategy is centred on strengthening economic ties with the Dominican diaspora as a strategic economic partner, rather than just operating as a full retail bank abroad, and the bank has successfully used mortgage fairs as part of this expansion strategy. These client-centric engagement events bring together diaspora clients, credible Dominican real estate developers, fiduciary-backed projects and bank representatives in one venue to help address key diaspora challenges such as distance and lack of trusted intermediaries, legal and documentation uncertainty, difficulty assessing projects remotely and limited access to tailored financing.
By simplifying the sending process from the US and Europe, reducing operational friction, and offering greater convenience and security, Banreservas has incentivised increased use of formal remittance channels. This strategy has had, and is expected to continue to have, a highly positive impact on remittance flows to the Dominican Republic, both in terms of volume and formalisation.
Reimagining the diaspora relationship
Banreservas’ model relies on representative offices set in strategic cities to provide advisory, pre-qualification and customer support services, while the financing and account opening itself is referred to Banreservas in the Dominican Republic, where they are operatively managed and booked.
The US (New York and Miami) and Spain (Madrid) were chosen as priority hubs to channel diaspora engagement and long-term investment because they are home to some of the largest and most economically active Dominican communities worldwide. By establishing representative offices in these strategic locations, Banreservas delivers tailored financial services to historically underserved expatriate communities, enabling them to invest, save, and build wealth in the Dominican Republic while contributing to national economic development, unlocking sustainable growth opportunities and deepening its role as a financial bridge between Dominicans abroad and their home country.
Banreservas uses mortgage fairs to compress what is traditionally a long, fragmented cross‑border process into a single, guided experience that combines education, advisory, and support. Diaspora clients can receive on-the-spot pre-qualification, explore real estate projects nationwide, and receive information and guidance about loan processes, although final approvals and disbursements are processed in the Dominican Republic.
The response in the US and Madrid has been characterised by sustained momentum and the diversity of participant profiles, from first-time buyers to repeat investors and returning nationals, which suggests that the fairs are resonating beyond a narrow segment of the diaspora. In US cities with long-established Dominican communities, the fairs have evolved into anticipated events rather than exploratory initiatives, with those in New York and Lawrence generating financing exceeding $49m. However, the initiative was newer in Europe, so the response in Madrid followed a slightly different trajectory, with early editions focusing heavily on education and orientation. That said, the first fair in Madrid attracted thousands of participants and closed with financing requests of more than $21m.
Risk mitigation is central to the model and projects are carefully vetted, many supported under a fiduciary account or an estate asset trust fund and backed by clear legal frameworks. Banreservas’ direct involvement is one of the defining features of its diaspora strategy to ensure transparency, regulatory compliance and investor protection throughout the process. By offering direct access to Banreservas’ experts, vetted developers, fiduciary-backed projects and consistent financing terms, these events are helping create a relationship-building platform that improves transparency, credibility and institutional confidence. Internal customer experience reports emphasise that word-of-mouth referrals, repeat attendance, and post-fair engagement are among the clearest indicators that trust has been established organically, particularly within close-knit diaspora communities. Banreservas’ role as the national leading institution further reassures clients investing from abroad.
Transaction to transformation
Rather than a single-product offering, Banreservas approaches diaspora customers with a portfolio mindset, providing a robust cross-border selection including mortgage loans, savings and checking accounts, remittance-linked products and investment solutions tied to real estate development.
Banreservas has deliberately adopted a scalable and selective expansion logic
Remittances are a core strategic pillar of Banreservas’ international expansion, and the creation of new digital channels and specialised financial products are helping transform remittances into a gateway for deepening financial inclusion. The Remesas Reservas app enables Dominicans abroad to send money from the US and Europe using international cards, with funds credited directly to bank accounts or debit cards in the Dominican Republic, eliminating the need for cash, queues, or physical travel. The app is complemented by the home delivery remittances service, which extends financial access to rural communities that were previously excluded from the formal financial system. Service performance data shows that 97 percent of remittances sent through the app complete the entire process digitally, while 94 percent are received directly in bank accounts, strengthening financial traceability. This supports the sustainability and potential growth of remittance inflows to the Dominican Republic that already exceeds $12bn annually, while also expanding the banked customer base and improving the overall efficiency of the national financial ecosystem.
The strategy is further strengthened by the introduction of remittance-based consumer and mortgage loans, specifically designed for remittance recipients. These products allow recurring remittance flows to be converted into formal financial history, facilitating access to credit, and reinforcing the ‘bankarisation’ process. As a result, remittances evolve from a basic transfer mechanism into a financial development tool, integrating beneficiaries into the banking system with solutions tailored to their real income patterns and needs.
Mortgage financing in the Dominican Republic is embedded within a broader set of banking solutions designed to support the full investment and ownership journey. At the core are residential mortgage products structured for non-resident clients looking to acquire property in the Dominican Republic. These are complemented by linked deposit and savings accounts, which allow clients to organise funds, manage payments and maintain an ongoing banking relationship once the purchase process begins. In parallel, Banreservas leverages its digital channels and remittance services to facilitate the movement of funds and day-to-day interaction with Banreservas, reinforcing continuity beyond the initial transaction.
For first-time diaspora investors, the emphasis is on financial orientation and readiness with solutions structured to simplify entry into the formal mortgage system in the Dominican Republic. For returning nationals, products and advisory conversations are typically aligned with reintegration objectives. In both cases, the underlying principle is adaptability within a controlled institutional framework, rather than bespoke products that introduce additional risk.
They have the support of President Luis Abinader, who has created the conditions for Dominicans in the diaspora take advantage of the macroeconomic stability, legal security, and full guarantees that receive all foreign investors who trust in the Dominican Republic to make their business.
Modernising remittance ecosystem
Modernising the remittance ecosystem combined with specialised financial products generates a direct multiplier effect on strategic sectors, strengthening the real economy and territorial development. In the construction sector, the remittance mortgage loan transforms recurring remittance flows into formal financing capacity for homeownership and has taken centre stage in Banreservas’ participation in international mortgage fairs. Diaspora demand supports property acquisition and upstream activities such as project development, construction services, materials supply, legal services and professional employment.
Equally important is the impact on financial deepening and formalisation. When diaspora investors enter the banking system through regulated mortgage channels, their participation strengthens the use of formal financial products, thereby expanding the reach and resilience of the financial system. This dynamic is a key contribution to economic maturity, as it encourages long-term financial relationships rather than one-time transactions.
From a tourism perspective, the strategy strengthens the economic and emotional ties between the diaspora and the country. Home purchases financed through mortgage loans paid via remittances promote more frequent visits, longer stays, and increased spending on tourism-related services, while also encouraging investment in vacation properties and second homes. Additionally, increased formal income and financial inclusion among remittance-receiving households boosts domestic consumption, benefiting transportation, commerce and service sectors closely linked to tourism.
The scalable model
Banreservas has deliberately adopted a scalable and selective expansion logic, prioritising model stabilisation in proven markets before extending to new ones. However, any future expansions are likely to be opportunity-driven and phased, to ensure that each new market sustains long-term client relationships. This strategy allows for progressive expansion, but only where three conditions converge: concentrated Dominican diaspora communities with sustained economic ties to the Dominican Republic, regulatory and operational feasibility, particularly the ability to support activity through representative offices or equivalent structures, and demonstrated demand signals.
The next three to five years points to a qualitative shift in diaspora investment behaviour. First, there is a clear movement from sentimental ownership to strategic investment. Second, diaspora investors are showing a stronger preference for formal, institutionally mediated channels. And finally, the younger diaspora segment tends to prioritise entry-level or future-orientated assets, while more established individuals focus on retirement, anchoring, or reintegration-linked purchases. This diversification of motivations is influencing how Banreservas structures advisory conversations and sequences client engagement over time.
With diaspora investment contributing to national economic development primarily by transforming external household income into structured, long-term domestic capital, Banreservas’ long-term objectives are driving financial inclusion, fostering foreign direct investment and supporting key productive sectors. By empowering confident diaspora investment, Banreservas reinforces its leadership role in national development while expanding its international footprint in a sustainable way by adopting a focused model that strengthens value creation in the Dominican Republic through targeted international interaction.
From a growth perspective, the expansion allows Banreservas to diversify its customer acquisition channels by engaging Dominican communities abroad at earlier stages of their financial decision-making. From an economic development standpoint, the strategy is goal orientated.
By facilitating diaspora investment in housing and related sectors in the Dominican Republic, Banreservas acts as a conduit that transforms external income flows into productive domestic investment.
TORONTO — Insurance provider Intact Financial Corp. says it had higher catastrophe losses and large losses in the second quarter than it initially expected.
Intact Financial reported that its combined catastrophe and large losses were $247 million above its expectations for the second quarter on a pre-tax and net of reinsurance basis.
The combined higher losses amount to $1.08 per diluted common share after tax.
Total catastrophe losses reached $416 million on a pre-tax basis during the second quarter and net of reinsurance.
The company says catastrophe losses in Canada were due to weather events, while commercial fires drove losses in the United Kingdom and Ireland.
Intact Financial says the increase in large losses included higher-frequency fire claims as well as other property losses across different geographies.
This report by The Canadian Press was first published July 8, 2026.
Companies in this story: (TSX: IFC)
The Canadian Press
For a company navigating one of the most consequential transformations in its history, financial clarity is not optional—it is essential. Natura &Co, the Brazilian personal care and cosmetics group behind iconic brands such as Natura and Avon, has long been committed to combining purpose-driven business with commercial performance. After a period of strategic portfolio reshaping, including the divestiture of its Aesop and The Body Shop holdings, the company is now sharpening its focus on profitability and operational excellence across Latin America and global markets.
At the center of that effort sits a deceptively complex challenge: understanding, in real time, which revenue and cost factors are driving or eroding gross margin across a highly diversified business. For years, answering that question meant manual reporting, delayed insights, and finance teams spending valuable time on data gathering rather than analysis.
That’s now changing, thanks to a co-innovation initiative developed together with SAP and Numen, a global SAP partner specializing in digital transformation and enterprise software implementation.
From manual reporting to proactive decision intelligence
The project’s goal was to replace a labor-intensive gross margin analysis process with a generative AI application embedded directly into Natura &Co’s financial workflows. Built on SAP Business AI Platform, SAP’s unified foundation integrating business technology, data, and AI capabilities, the application connects directly to data in SAP S/4HANA to provide finance teams with automated insights and narrative recommendations in real time, without the need for manual data pulls or offline reporting.
The application enables users to explore revenue, cost, and margin drivers interactively, identifying at a glance which elements are protecting or eroding margin performance across markets and product lines. Crucially, human oversight remains central to the design: the AI application generates insights, while finance professionals retain full control over interpretation and decisions.
“The implementation of gross margin analysis using AI in SAP S/4HANA marked an inflection point in the analytical capability of our finance area,” said Rogério Dias Garcia, tech manager, ERP Latam, Natura &Co. “We overcame delays and raised the standard of insights by integrating margin analysis from SAP S/4HANA with a large language model connected via the SAP AI Core layer. This architecture allowed us to provide, in an agile, secure, and completely anonymous manner, a stratified and precise view of gross margin offenders and protectors—discriminating exactly which revenue or cost elements were driving market performance.”
A collaborative architecture for scalable AI adoption
Natura &Co’s application derived from a prototype SAP partner Numen created in early 2024 at SAP’s global Hack2Build on business AI, leveraging the generative AI capabilities of SAP Business AI Platform. The solution was designed and developed through close collaboration between Natura &Co, Numen, and SAP. From the outset, the approach was to align AI adoption with concrete business priorities, ensuring the application would be scalable and production-ready rather than a standalone prototype.
Numen brought deep SAP implementation expertise to the project, combining knowledge of SAP S/4HANA architecture with hands-on experience in building solutions on SAP Business AI Platform. The technology stack—SAP S/4HANA, SAP AI Core, SAP Fiori, and SAP Business Technology Platform—provided the secure, integrated foundation needed to connect financial data with generative AI capabilities in an enterprise context.
“SAP enabled the transformation by providing the technological foundation and expert support,” said Carlos Aravechia, head of Data Design & Intelligence at Numen.
The success of the project has validated a broader conviction at Natura &Co: that generative AI, embedded directly in ERP workflows, can fundamentally reposition finance from a transactional function to a strategic business partner.
A blueprint for other businesses
The Natura &Co project demonstrates a pattern that other organizations can replicate, particularly those running SAP S/4HANA. The combination of structured ERP data with the contextual reasoning capabilities of large language models creates a foundation for decision intelligence that goes well beyond traditional business intelligence tools.
The project was built within a six-month co-innovation sprint and went live in August 2025. It is currently in use across Natura &Co’s Equador operations.
Looking ahead, Natura &Co is already planning the next phase: integrating Joule Agents to further automate the extraction of standard analytical content and deepen the AI-driven optimization of financial processes.
“The success of this initiative validates the transformative potential of embedded AI within our ERP,” Dias Garcia noted. “We are now ready to move forward—deepening these insights and integrating the capability of Joule Agents to maximize the extraction of standard content and further optimize our business decisions.”
For SAP customers evaluating how to move from AI experimentation to AI in production, the Natura &Co project offers a concrete, replicable model: start with a high-value, well-defined business process, embed AI directly into existing workflows, and build in human oversight from the start.
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