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Four things we learned from Wisconsin’s 2024-25 NCAA financial filing

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Four things we learned from Wisconsin’s 2024-25 NCAA financial filing
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  • Media rights income from the Big Ten’s TV deal accounted for nearly a third of the department’s total revenue.
  • Volleyball ticket sales saw another significant increase in 2024-25.
  • Football and men’s basketball had the highest team-specific operating expenses at $41.5 million and $12.4 million, respectively.

MADISON – The cost of doing business for the Wisconsin Badgers is nearing the $200 million mark.

The Wisconsin athletic department had $197.9 million in total operating revenue and $193.6 million in total operating expenses in the 2024-25 fiscal year, according to the annual financial report that was due to the NCAA this month and obtained by the Journal Sentinel.

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Those figures are up from $190.6 million and $186.7 million, respectively, in the 2023-24 fiscal year. They are nearly identical to UW’s $197.7 million in revenue and $194 million in expenses in 2022-23.

The annual NCAA financial filing comes with several caveats. The way that the NCAA measures revenue and expenses are different from the way that universities may internally count revenue and expenses in their operating budgets. (So the $4.3 million difference in revenue and expenses on the NCAA report does not necessarily equate to a $4.3 million profit.)

The 2024-25 fiscal year ended on June 30, 2025, so the report that becomes available in January 2027 will be more illuminating regarding how Wisconsin is using its resources in the era of direct player compensation following the House vs. NCAA settlement.

That being said, here are three takeaways from the financial report:

Wisconsin’s revenue increasingly tied to media rights

As Wisconsin’s revenue continues to increase, the portion that comes from media rights income unsurprisingly also continues to rise.

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The Badgers reported $62.9 million in media rights income in 2024-25 – the second year of the Big Ten’s massive media rights deal with Fox, CBS and NBC – which was up $15.5 million from the $47.4 million in 2023-24. That represented 31.8% of UW’s total reported revenue for 2024-25.

The only other categories that made up more than 10% of total revenue were ticket sales (19.4%), contributions (12.9%) and royalties, licensing, advertisement and sponsorships (12.5%).

Wisconsin reported significantly fewer contributions in the 2024-25 report than in the 2023-24 report – a $16.2 million decrease from $41.8 million in 2023-24 to $25.6 million in 2024-25. But Wisconsin reports the philanthropic funding drawn from the UW Foundation rather than how many contributions the foundation received. So a decrease in reported contributions simply indicates less of a reliance on donations for that fiscal year.

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Team travel costs are lower in first season of expanded Big Ten

One of Wisconsin’s biggest areas of savings was in team travel.

After spending $13.7 million in team travel in the 2023-24 fiscal year, Wisconsin reported only $11.2 million in spending on team travel in 2024-25 – an 18.1% decrease. The drop in team travel spending was despite the Big Ten’s addition of USC, UCLA, Oregon and Washington.

Much of that increase can be tied to men’s basketball, which went from spending $2.4 million on travel in 2023-24 to $1.5 million in 2024-25. Football also saw a drop in travel costs from $3.7 million to $3.2 million, which is unsurprising given the proximity of road games at Iowa and Northwestern.

Ticket revenue was booming for volleyball, stagnant for basketball programs

The Kelly Sheffield-led Wisconsin volleyball program has kept winning on the court and in the box office.

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Wisconsin volleyball ticket sales jumped from $1.6 million in the 2023-24 fiscal year to $2.3 million in the 2024-25 fiscal year. It is a 36.8% one-year increase and a remarkable 216.3% three-year increase since Wisconsin’s national-championship-winning season.

Football ticket sales revenue increased from $24.1 million in 2023-24 to $25.8 million in 2024-25 despite subpar results in Luke Fickell’s second season. The Badgers went 5-7 in 2024 and missed a bowl game for the first time since 2001. (The ticket sales figures from Fickell’s most recent 4-8 season will be in the 2025-26 NCAA financial report that comes out in January 2027.)

Men’s and women’s basketball each experienced decreases in ticket sales in 2024-25. Greg Gard’s program saw a slight dip from roughly $6.7 million to $6.6 million in ticket sales, and women’s basketball saw a drop from $333,584 to $265,680 in Marisa Moseley’s final season at the helm.

Wisconsin women’s basketball benefited in 2023-24 from a home game against Caitlin Clark and Iowa women’s basketball, which drew sellouts across the country. With Clark off to the WNBA and Iowa not on the home slate in 2024-25, UW did not have that same boost.

An athletic department spokesman said the 2024-25 women’s basketball ticket sales were in line with expectations, and the slight fluctuation for men’s basketball was a result of the home schedule being “less conducive for single-game ticket sales.”

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Which Wisconsin teams had biggest budgets in 2024-25

Nearly half of Wisconsin’s total operating expenses – $88.9 million of the $193.6 million – were not attributed to a specific team. That keeps any comparisons between different programs at different schools – Wisconsin football vs. Illinois football, for example – from being apples-to-apples.

But the total operating expenses reported for each team does give some idea of where the Badgers are devoting their financial resources within the athletic department. Here are the six teams that had the highest team-specific total operating expenses in 2024-25:

  • Football: $41.5 million
  • Men’s basketball: $12.4 million
  • Men’s ice hockey: $5.5 million
  • Women’s volleyball: $5.3 million
  • Women’s basketball: $5.2 million
  • Women’s ice hockey: $4.3 million

All other UW teams were below $4 million. Men’s tennis had the lowest total operating expenses of any UW team at just over $1 million.

Finance

What the Supreme Court’s campaign finance ruling means for the 2026 election

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What the Supreme Court’s campaign finance ruling means for the 2026 election

Tuesday’s Supreme Court ruling changing certain federal campaign finance limits could make a big difference in the battle for control of Congress this fall, giving Republican candidates who have been getting outraised by opponents direct access to more party cash.

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World Bank drops climate finance target amid US pressure

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World Bank drops climate finance target amid US pressure

The World Bank is ditching its commitment to steer 45 percent of its spending toward projects with climate benefits, after facing pressure from the Trump administration.

The move, announced Monday following a meeting of the bank’s board of directors last week, marks a victory in President Donald Trump’s effort to purge climate policies from U.S. foreign policy. His administration has described the target as “distortionary” and “nonsensical.”

The bank preserved its broader Climate Change Action Plan — of which the 45 percent target was a key metric — just days before it was set to expire at the end of June. In addition to directing money toward climate projects, the plan provides technical support for helping countries reduce their greenhouse gas pollution and adapt to rising temperatures.

“We will retire the 45% climate co-benefits target,” the World Bank Group said in a statement, noting that it had “done significant work in answering client demand and needs.”

The bank’s work on climate “is and will remain firmly client driven, supporting them in delivering on their own ambitions as set out in their national plans and NDCs,” the statement added, referring to the nationally determined contributions countries submit under the Paris Agreement.

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The decision to drop the climate finance target follows months of pressure from the Trump administration. People with knowledge of the negotiations said the U.S. was firm that the target must go despite other countries indicating their support for the bank’s climate goal. The U.S. has sway over the bank’s decisions as its largest shareholder.

Beyond the finance target, the Climate Change Action Plan also provides diagnostic reports on countries’ climate and development goals and aims to align lending with the Paris Agreement, which calls for preventing temperature rise from surpassing 2 degrees Celsius since the Industrial Revolution.

The bank said it would honor a board request to undertake an independent evaluation of the climate plan to determine if it’s helping countries grapple with rising temperatures. The decision effectively extends the plan beyond its expiration at the end of June.

The climate target was supported by many of the bank’s shareholders. It’s also been a prominent signal of the bank’s support for climate action at a time when the impacts of rising temperatures are accelerating.

“This is way, way away from where we should be for a responsible financial architecture,” said one official from a developed country who was directly involved in the negotiations and was granted anonymity to describe internal discussions.

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The bank will continue to track and report on the amount of money going to projects with climate co-benefits. It exceeded its own target last year by directing 48 percent of its financing to climate-related projects.

Other climate targets embedded in agreements that govern different arms of the bank will remain, including one for the International Development Association, the bank’s fund for the poorest countries.

Multilateral development banks play a key role in global climate negotiations, where wealthy countries have committed to helping provide $300 billion a year for poorer countries by 2035. That no longer includes the United States, which has left the Paris Agreement and will exit the underlying United Nations Framework Convention on Climate Change early next year.

“Targets send enormous signals about an institution’s direction of travel,” said Clemence Landers, a senior fellow at the Center for Global Development. “At the same time, it’s a sign of the times and the World Bank is doing its level best to not rankle its largest shareholder.”

She believes the bank will continue financing renewable energy projects in countries that want them, despite having dropped its climate target.

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“I wouldn’t be shocked if the bank continued to have an extremely robust clean pipeline with or without this target,” said Landers.

The bank says retiring the 45 percent target is part of its shift from a focus on “inputs to outcomes.” It will continue to monitor and report net greenhouse gas emissions across its projects and countries’ ability to withstand climate risks.

“We will continue to report to the Board on progress, including on climate co-benefits, and to contribute to our related joint MDB efforts,” the statement said, referring to its role as a multilateral development bank. “We will explore and discuss ways to better structure our engagement on adaptation, nature and pollution.”

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Shanghai needed as finance hub, as Hong Kong ‘not enough’: proposal

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Shanghai needed as finance hub, as Hong Kong ‘not enough’: proposal

Shanghai has been urged to build itself into a hub serving the rising outbound investment needs of Chinese firms, potentially increasing rivalry with Hong Kong as both cities race to augment their status as financial centres.

The suggestion by Liu Xiaochun, vice-president of the Shanghai Finance Institute and a senior banker with three decades of experience, was made in mid-June at a closed-door meeting hosted by China Finance 40, a Beijing think tank comprising many top Chinese financial regulators, bankers and academics.

“Just as American multinationals expanded globally with New York as their financial anchor, China’s outbound firms face a phenomenon shaped by unique international circumstances, and cannot rely on financial centres in other countries,” said Liu, former head of Agricultural Bank of China’s Hong Kong branch and former president of Hangzhou-headquartered China Zheshang Bank, according to a transcript of his speech published last week.

“China has Hong Kong, a mature international financial centre with the flexibility to respond to market changes, but that is not enough to fully meet the special needs of Chinese companies’ outbound expansion. In this regard, Shanghai needs to play a role.”

Hong Kong, which has the Greater Bay Area at its doorstep, a mature common law system and free capital flows, has long prided itself on being a superconnector that assists Chinese companies in expanding internationally. This includes expansion to both Western countries and those taking part in the Beijing-led Belt and Road Initiative.

“To boost its standing as an international financial centre, Shanghai must demonstrate that role through support for outbound Chinese firms,” Liu said.

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Behind Liu’s proposals is Shanghai’s ambition to make itself a global business hub. The city has the Yangtze River Delta at its back, more regional headquarters of multinational companies than any other mainland city and policy support from the central government.

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