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Could Generational Change Be The Next Wild Card For Financial Services? | PYMNTS.com

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Could Generational Change Be The Next Wild Card For Financial Services? | PYMNTS.com

Cultivating a culture of adaptability positions firms to thrive despite economic wild cards, Franklin Madison Chief Financial Officer Preston Porter writes in a new PYMNTS eBook, “Beyond the Horizon: How to Identify Unexpected Threats That Could Impact Your Business.”

 

Has unpredictability become the new normal? Stock market fluctuations, shifting consumer behavior and rising unemployment are coming together to create a complex operating environment. Some might call it a perfect storm.

Others might see it as a challenge — the kind that breeds resilience and illuminates opportunities for change.

What to Prepare for as We Wrap Up 2024

As a provider of insurance programs to banks and credit unions, we’re always looking ahead. We’re keeping our eyes out for any market changes that might make waves for insurance and financial institutions.

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One topic that’s been hotly debated since the pandemic is the possibility of a recession. Even if we aren’t officially in a recession, consumer perception of the economy matters. Right now, as many as 3 in 5 Americans think the U.S. is in a recession. A perceived recession, coupled with stressors like volatility in the S&P 500 and increased unemployment, can cause spending to take a hit.

Economic Factors to Watch

Interest rates: Rising rates have increased the cost of debt over the last few years, pumping the brakes on home and auto loans and traditional revenue streams for financial institutions. Though the Fed recently signaled a rate decrease, it is unlikely to result in material changes in lending markets. Now, there’s more focus on generating non-interest income. For Franklin Madison, the need for non-interest income creates opportunity since financial institutions have a greater appreciation for insurance commissions generated from our programs to replace lost income.

Inflation: The costs associated with the direct mail marketing of our programs — paper, ink and postage — have increased by more than 30% over the last three years. Addressing this wild card continually requires cost management and innovation. Successfully integrating a full-suite digital platform with our direct mail has enabled us to produce better results while keeping costs down as we see inflation return to historical norms.

Unemployment: Though the unemployment rate has risen to over 4% from historical lows, it’s unclear if the trend will continue. Increased unemployment typically is a lagging indicator of a looming recession. Insurance and protection products tend to be in high demand during times of uncertainty.

Along with shifts in the economy, we’re also tracking consumer behavior:

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Generational needs: Credit unions have seen generational needs changing as members age and younger people look for new solutions. For us, this creates an opportunity to help credit unions become more member-centric by offering in-demand products. As a recent PYMNTS Intelligence report found, 44% of consumers want to buy insurance products from their financial institution. 

Introducing new insurance products can speak to generational needs, as well as life circumstances. We now offer an entire suite of supplemental insurance, including products such as cyber insurance, to address emerging risks like cyberattacks.

Flexibility: Our Key to Navigating Wildcards

There’s no doubt that things change fast in our industry. We stay flexible in choosing the insurance carriers we work with and the products we provide. We also adapt by leveraging AI to create consumer-centric solutions. Our flexibility comes from the top down and extends to our diverse workforce, cultivating a company-wide culture of adaptability. This approach positions us to thrive, no matter the wild cards that come our way.

Finance

Wedding budget: How to decide what to spend on your big day

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Wedding budget: How to decide what to spend on your big day

Weddings, and the amount they cost, can run the gamut from a small, DIY ceremony in the backyard to a massive bash that shuts down Madison Square Garden. Obviously, the latter may only be within reach for certain pop stars and their football-playing partners, but that still leaves a wide range for how much you and your soon-to-be spouse could potentially spend.

When making the determination, it is important to weigh two things: making your big day a special one and honoring your financial reality. Your wedding may mark the start of your next chapter, but your finances are what will largely shape your future as a married couple.

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PERSONAL FINANCE: Finance 101 — the lessons every college-bound kid should learn now

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PERSONAL FINANCE: Finance 101 — the lessons every college-bound kid should learn  now

Sending a child to college marks an important milestone for families, bringing both new opportunities and natural questions. It’s often the first time students manage money independently while balancing classes, new responsibilities and newfound freedom. This transition also creates a valuable opportunity for parents to guide and teach their children how to build strong financial habits.

While it’s easy to focus on major expenses like tuition and housing, the everyday financial behaviors students develop during this time can shape their future long after graduation. College presents an ideal environment to introduce foundational financial skills in a real-world setting where the stakes are manageable, but the lessons are meaningful. The following areas highlight key lessons parents can help reinforce as their child begins this new chapter.

Understanding cash flow matters more than ever

For many students, college marks the first time money is not simply “there” when they need it. Whether funds come from a checking account, part-time work, or family support, learning how to track income and expenses is essential. Teaching students to understand the difference between fixed costs, like rent or meal plans, and flexible spending, like entertainment or dining out, can help them avoid running short before the semester ends. A simple budget can be a helpful tool that builds awareness and confidence.

Credit is powerful

Credit cards are often heavily marketed to young adults, but few understand how credit really works. College-bound students should recognize that credit is not additional income; interest can accumulate quickly, and payment history plays a critical role. Developing habits like paying balances on time, keeping utilization measured, and regularly reviewing statements can help build strong credit rather than costly missteps. These early behaviors often shape long-term financial health.

Saving is not just for later — it supports flexibility

Students may assume saving can wait until after graduation, but even modest savings during college can serve an important purpose. Emergency expenses, unexpected travel home, or gaps between part-time income can derail finances quickly without a cushion. Understanding the value of saving, even in small amounts, helps students experience firsthand how preparation creates options and reduces stress.

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Financial decisions reflect values

College is often when young adults begin defining what matters most to them. Encouraging students to think about how they spend money, and why, can help align spending with personal priorities. Whether it means minimizing debt, prioritizing experiences, or saving for future goals, learning to make intentional choices fosters independence and accountability.

The goal is not perfection, but to equip students with practical tools and a healthy relationship with money as they enter adulthood. For parents, this means maintaining open conversations, setting realistic expectations, and providing ongoing guidance that can help build confidence in financial decision-making. For families navigating this transition, a financial advisor can provide clarity, outline long-term implications, and help balance education goals with future financial independence.

Bronwyn L. Martin is a Financial Advisor and Chartered Financial Consultant with Martin’s Financial Consulting Group, a financial wealth advisory practice of Ameriprise Financial Services LLC. in Kennett Square, Pa. and Havre de Grace, Md. She specializes in fee-based financial planning and asset management strategies and has been in practice for over 25 years. To contact her: www.ameripriseadvisors.com/bronwyn.x.martin.

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Artificial Intelligence is Reshaping the US Financial Market; EX DeFi Launches AI-Driven Trading Technology

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Artificial Intelligence is Reshaping the US Financial Market; EX DeFi Launches AI-Driven Trading Technology

New York City, NY, July 11, 2026 (GLOBE NEWSWIRE) — Recently, the US financial market has been undergoing a new round of structural changes. With the continued surge in investment in artificial intelligence (AI), a large amount of international capital is flowing into US technology companies, while the US Treasury market faces pressure from factors such as widening fiscal deficits, increased bond supply, and persistently high long-term yields.

The market generally believes that global capital allocation patterns are changing, and the US financial market is thus entering a new stage of development. For decades, the US current account deficit has primarily relied on overseas official institutions purchasing US Treasury bonds for financing, a mechanism that has long supported the international status of the US dollar.

However, as global central banks gradually diversify their asset allocation, coupled with the continued expansion of the US fiscal deficit, some overseas investors are beginning to reduce their allocation to US Treasury bonds, preferring to invest in growth industries such as artificial intelligence and semiconductors.

AI Drives Financial Market Innovation

Driven by the wave of artificial intelligence, the US technology sector continues to attract international capital inflows. A recent study by Deutsche Bank indicates that in recent years, inflows of foreign capital into the US stock market have continued to grow, while inflows into US Treasury bonds have slowed relatively, creating a significant gap that indicates capital is gradually shifting towards technological innovation.

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Meanwhile, US long-term Treasury yields remain high, and the market continues to focus on fiscal financing pressures, interest rate policy, and the future trajectory of the US dollar. Analysts believe that under the new capital flow pattern, the correlation between the technology industry, the stock market, and the US dollar is constantly strengthening, and artificial intelligence is becoming a key factor driving the development of the US financial market.

Against this backdrop, EX DeFi announced the launch of its AI-driven automated trading technology, combining artificial intelligence, big data analytics, and automated execution to provide users with a more intelligent and efficient trading experience.

According to EX DeFi, the system can analyze market prices, transaction data, technical indicators, and other multi-dimensional information in real time, and automatically execute trades based on user-preset strategies, improving market analysis efficiency while helping to optimize strategy execution processes.

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