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Appetite For Alternative Assets Grows In Private Banking

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Appetite For Alternative Assets Grows In Private Banking

Wealthy investors are expected to look beyond stocks and bonds, prompting private banks to expand offerings and expertise.

Publicly traded stocks and bonds have been great investments over the last 15 years, but wealthy investors are increasingly looking for alternatives to what the public securities markets offer them.

Whether from fear that public stocks are overvalued, that inflation will rise again, or that market volatility will increase going forward, wealthy investors want a change from the traditional.

Private banks are gearing up to help provide alternatives.

“Historically, [private investors] have been under-allocated to alternative assets compared to institutional investors, but we’re seeing a strong rise in demand,” says Mark Sutterlin, head of alternative investments at Bank of America Private Bank and Merrill Lynch. “We think most of our clients would be better off with an alternatives allocation around 25%.”

That would represent a huge shift in investing behavior for high-net-worth (HNW) investors. According to a 2023 report from consulting firm Bain & Co, ultra-high-net-worth investors and family offices with more than $30 million in assets already have 22% of their wealth invested in alternatives. But those with $5 million to $30 million in assets allocate only an average 3% to alternatives and those with $1 million to $5 million just 0.7%.

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With individual investors and family offices holding more than half of the $289 trillion in global assets under management, that represents a huge, largely untapped pool of capital for alternative asset managers. It also represents a major challenge for private bankers aiming to help their HNW clients navigate new investment markets.

Preqin, an alternatives research firm, is forecasting that alternative assets under management—including private equity and credit, venture capital, hedge funds, real estate, and infrastructure investments—will rise from $16.8 trillion at the end of 2023 to $29.22 trillion by the end of 2029. Increased fundraising from private banks, family offices, and individual investors is expected to fuel the growth.

While Preqin is forecasting growth in all segments of the alternatives market—including hedge funds, which suffered an abysmal 2022 when both stocks and bonds took double digit losses—private equity and credit are the hottest markets.

“There’s been a tremendous amount of interest in private equity and private credit all along the wealth spectrum,” says William Whitt, analyst with Datos Insights who focuses on wealth management. “I expect the strong demand will likely last a couple more years as long as the economy stays healthy.”

Kinder, Gentler Offerings

Fueling the demand are kinder, gentler investment offerings from private asset managers.

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“The preeminent sponsors recognize the opportunity and have become better partners with investors,” says Sutterlin. Large firms like Blackstone Group, KKR & Co, and Apollo Global Management have launched funds with smaller investment minimums, lower fees, greater transparency and even a degree of liquidity (see sidebar). “Investors are getting better access to the best strategies on better terms. Everything is changing in favor of end investors.”

Some banks are launching separate entities to help shepherd investors into private markets. Deutsche Bank launched DB Investment Partners just over a year ago to give institutional and HNW investors access to private credit investments. With floating interest rates, these vehicles have been in high demand for the last several years. DB Investment Partners operates independently and Deutsche is retaining its existing private credit business.

While the demand for alternatives is most developed in North America and Europe, Asia too is trending alternative.

“We’re seeing much more demand from our clients across the spectrum of alternative assets,” says Chee Jiun Wen, head of alternative investments at Bank of Singapore. “It’s not just about reducing risks but generating alpha and accessing opportunities you can’t get in the public markets.”

The bank, formerly known as ING Asia Private Bank, has been hiring people with institutional backgrounds and experience in alternatives markets. Its roughly 500 relationship managers get in-house training on alternative asset classes and how to incorporate them into client portfolios.

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“We’ve been able to expand the investment universe for our clients and provide access to more investment solutions and investing strategies,” says Chee.

The bank is doing the same for its financial intermediary clients. Last year it launched a digital platform in partnership with global fintech firm iCapital that provides independent asset managers (IAMs) with access to over 1,600 funds from 600-plus firms. The site also offers research and tools for due diligence and reports and performance updates on fund investments.

“We’re a first mover in this space in Asia,” says Chee. “We’re giving IAMs the power to pick and choose the managers and investing strategies that make sense for their clients.”

A Key Differentiator

For private banks, helping wealthy clients increase their exposure to alternative assets smoothly and successfully will be a key differentiator in the wealth management industry going forward. While most have experience investing in alternatives for their wealthiest clients, the scale of the expected shift into alternatives in the HNW client space will be a major challenge for firms.

“There is a huge opportunity in private wealth, but banks need to be prepared for the growth,” says Trish Halper, CIO in the family office practice at Northern Trust. Halper’s clients have been investing in alternatives for decades with average allocations between 30% and 50%. “Family offices were early adopters in the alternatives space and high-net-worth investors are now catching up.”

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The workload for financial advisors is significantly heavier with private market assets than with publicly traded stocks and bonds.

“The dispersion of returns is much wider in private markets than in public markets, which makes manager selection really important,” says Halper. “Banks need to devote enough resources for strong due diligence because access to information and data is much less in the private markets.”

The sourcing of quality investments is just the beginning. Private asset portfolios need to be diversified across sectors, vintages, and financial sponsors to reduce risk; the investments and the asset managers themselves need to be monitored; capital call obligations must be executed; and distributions need to be managed when investments mature.

“There are a lot more operational and administrative tasks involved in private investments,” Halper notes.

The growth in alternative asset markets represents a major shift in the private banking landscape. Banks across global markets are investing in technology and talent to handle the transition and to ensure that alternatives allocations help to optimize clients’ portfolios and meet their financial goals.

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“The capital markets have evolved,” argues Bank of America’s Sutterlin. “For investors who want a truly diversified portfolio, if they’re not invested in private markets in both equities and fixed income, they’re not in a big part of the capital markets now.”

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Graham Price, Senior Consultant, Financial Restructuring

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Graham Price, Senior Consultant, Financial Restructuring

Graham is a senior consultant in the global special situations & private credit practice, based in the Hong Kong office. Dually qualified in England & Wales and Hong Kong, Graham focuses on both finance and restructuring matters across the Asia-Pacific region. He represents private credit funds, private equity sponsors, major institutional lenders and asset managers on a wide range of finance transactions, including cross-border leveraged financings, restructurings, special situations, direct lending, margin loans, real estate finance and corporate facilities.

Prior to joining Akin, Graham worked at leading international law firms in Hong Kong and London where he also undertook a secondment to Barclays Capital. 

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Global brand in an EFL world – Wrexham’s finances explained as club eye Premier League

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Global brand in an EFL world –  Wrexham’s finances explained as club eye Premier League

Because the EFL’s profit and sustainability rules are about trying to make sure clubs are not losing unsustainable amounts of money.

Despite going on a summer spending spree, paying about £30m for players and having one of the highest net spends around, Wrexham are well within the financial parameters because of the commercial revenue already being brought in thanks to deals with giants such as United Airlines and HP.

In League Two, they were already bringing in more than 20 of the 24 Championship clubs.

“Under the PSR rules, you’re allowed to lose £39m over three years,” said Maguire. “Looking at their two most recent sets of accounts, Wrexham lost around about £23m – but they’ve had substantial increases in broadcast revenue, from about £1.2m in TV money in League Two to about £12m this season.”

That is before taking into account a significant jump in sponsorship and commercial income, with chief executive Michael Williamson estimating they are already on a par with some top-flight clubs.

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“We have a global brand, a Premier League brand in the Championship,” Williamson told Ben Foster’s Fozcast podcast in August 2025.

“What we don’t have is the broadcast revenue of Premier League clubs or the parachute payments.

“From a commercial standpoint, if you compared us to Championship clubs, I’m sure we’d be among the top and – on commercial revenues only – we would probably surpass a handful of Premier League clubs, around four or five I would guess.”

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12 finance pros reveal the stocks they’re personally recommending to clients in 2026

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12 finance pros reveal the stocks they’re personally recommending to clients in 2026

As you work on diversifying your stock portfolio, it can be a good idea to take a step back and consider your options. What sectors are advantageous now? Should a new approach be taken?

We spoke with 12 financial and investing experts who shared the stocks that have currently piqued their interest. And, they shared their best advice on how to approach your picks. If you’re looking for sound advice this year, and beyond, you can find advisers using CFP Board, NAPFA or this free tool from our ad partner SmartAsset that matches you to fiduciary advisers.

CrowdStrike or the ETF Global X Cybersecurity — Myles J. McHale Jr., president and founder of Wealthcare Advisors

“Many of us have faced credit card fraud or financial/romance scams, and these issues are not going away. I recommend investing in network security, endpoint protection and identity management. Specifically, the individual stock CrowdStrike (CRWD) or the ETF Global X Cybersecurity ETF (BUG) are excellent choices in this space. With the continued expansion of AI, cybersecurity investments will remain crucial,” McHale says, while adding that “there is no need to panic or drastically change your current asset allocation.”

BBB Foods — Rick Munarriz, stock analyst at Motley Fool

“Valuations and tensions are high, so if there were ever a time to be a Peter Lynch disciple and ‘buy what you know,’ this would be it. Don’t chase hot stock tips in companies and industries you don’t fully understand or aren’t passionate about. One of my favorite stocks heading into 2026 is BBB Foods (NYSE: TBBB). It’s the parent company of Tiendas 3B, a fast-growing retail chain in Mexico specializing in ‘hard discount’ groceries.

It’s a stacker, and by that I mean a company that is stacking growth on top of growth. BBB Foods is expanding its chain at a low double-digit percentage rate. It’s also growing average store-level sales — or what they call comparable-store sales — in the low double digits. Stack those two things together consistently, and BBB Foods has rattled off four consecutive years of better-than-30% revenue growth.”

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BlackRock, GE Aerospace and Walmart — Jason Bernat, investment adviser, president and CEO of American Financial Services

“We are anticipating several rate cuts in 2026 which will support higher valuations but also increased volatility. I personally believe that AI will continue to remain central. Stocks tied to AI computing and data center buildouts are obvious choices. However, moving beyond pure hype tech, into sectors like financials, industrials, and even value, will give a major growth opportunity.

NVIDIA (NVDA), Broadcom (AVGO), Marvel (MRVL), Taiwan Semiconductor (TSM), Alphabet (GOOGL) [and] Amazon (AMZN) are your champion AI stocks with high earning potentials, momentum, and cloud and hardware growth expectancy. Outside those, I like BlackRock (BLK), which has strong earnings growth. GE Aerospace (GE) industrial and defense exposure with projected revenue growth. Finally with a more defensive position if markets wobble is Walmart (WMT).”

“Focus on owning high-quality, cash-flow-generative assets” — Josh Katz, CPA and founder of Universal Tax Professionals

“The easy-money era, where simply being in the market guaranteed strong returns, has shifted. This year, focus on owning high-quality, cash-flow-generative assets and let that income, reinvested over time, do the heavy lifting for your portfolio. Patience and discipline will be key differentiators.

I always favor diversified exposure through ETFs that capture the themes above rather than risky individual stock picks. The U.S. equity market is projected for resilient growth, with firms poised to benefit from AI-driven efficiency gains, a friendly policy mix and strong earnings potential. This remains the core, growth-oriented foundation of a portfolio. In a market favoring quality and durable cash flow, funds focused on companies with a history of growing their dividends are essential.”

Renewable energy and energy storage — Jamie Hobkirk, CFP at Reynders McVeigh Capital Management

“As we move into 2026, I think it is important for investors to stay diversified across different sectors and not get hung up on the winners of 2025. More recently, we are starting to see increased breadth in the market, which presents more investment opportunities for investors.

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Themes that Reynders McVeigh continues to like are renewable energy, energy storage and the buildout of the electric grid. The expansion of artificial intelligence is creating a growing demand for energy. With current demand outpacing production, multiple energy sources will be needed to support continued growth. Companies that support these themes are Schneider Electric, Nexans, and Nextpower Inc. to name a few.”

AI and tech — Carson K. Odom, CPA, CFP and wealth adviser at Adams Wealth Partners

“AI and technology leadership remain central to the conversation, but concentration is the biggest risk factor here. My biggest warning would be to make sure investors are aware of how concentrated an index fund they own may be. Some may not realize that 40% of their index fund is concentrated in under 10 names.

Themes I like for 2026 are tech and AI infrastructure, quality earnings and underperforming small-cap stocks. AI got the headlines in 2025, and I think the infrastructure behind it can take the lead in 2026. Also, high quality small-cap stocks have really lagged in performance since 2021. We’re nearing one of the largest deficits in small cap performance relative to large caps in recent history. If history tends to give us a lesson, it’s that there’s usually a reversion to the mean with these trends, which makes small caps appear attractive.”

Walmart and American Express — Ekenna Anya-Gafu, CFP, accredited asset management specialist, AIF and founder of Pacific Canyon Investments

“My number one piece of advice is have a long-term thesis and try to ignore the noise (a lot easier said than done). My biggest thought when it comes to the stock market and retail clients is that understanding the source of products, where they are made, and who the company is selling to is extremely important.” Anya-Gafu recommends:

“Walmart (WMT): They have close to a monopoly on low-income shoppers, and if the K curve (different groups in the economy experience very different outcomes at the same time) shows more in 2026, I believe the middle class will start to fade, which puts more individuals and households into lower income thresholds.

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American Express (AXP): We saw that 93% of all purchases on Black Friday [were] done on a credit card or Buy Now Pay Later (BNPL). I like American Express because their high credit profile requirements will be more protected from people not being able to pay their credit card bills, but because it is a charge card, it should make more profit than a typical credit card company.”

Digital infrastructure and essential services — Martin Robinson, CFP and director at Amzonite

“Areas such as digital infrastructure, the energy transition and essential services continue to attract attention because they tend to be more resilient across different market conditions. Companies with steady cash flows, pricing power and strong ownership are often better positioned when uncertainty is high. Ultimately, stock choices should reflect personal goals, time horizon and comfort with risk, rather than a single prediction about where the market is headed.”

MYR Group, First Solar and Recursion Pharmaceuticals — Peter Krull, director of sustainable investing at Earth Equity Advisors recommends:

“MYR Group (MYRG) — Specialists in electrical infrastructure. Between the clean energy transition and the AI buildout, we’re going to need to move electrons efficiently across the country. MYR designs and builds transmission lines to meet the ever-growing demand for more electricity. I see continued growth for at least the next decade in their services.

Recursion Pharmaceuticals (RXRX) — One of the most promising uses of AI technology is in biotechnology and pharmaceutical development. Recursion teamed up with NVIDIA to build a supercomputer to analyze potential drug opportunities. The analysis performed by the Recursion system has the potential to speed up the drug development process and reduce the cost of development by half. This is a riskier opportunity, but there should be long-term potential.

First Solar (FSLR) — First Solar is a leading designer and manufacturer of solar panels and systems for utility-scale developments, and the largest headquartered in the U.S. They are focused on innovation in the solar manufacturing space, investing in clean manufacturing and higher cell efficiency.”

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Healthcare, energy and housing — Chris McMahon, president and CEO at Aquinas Wealth Advisors LLC

“We believe the market will broaden out dramatically over the next few years. The current overconcentration in tech stocks will begin to spread into the broader market. In particular, we think sectors such as construction, banking, and materials are well positioned for growth.” McMahon recommends:

“Healthcare: this sector has languished as the market reduced allocation based on the uncertainty of Secretary Kennedy. We have had time to see that in spite of some changes.

Energy: driven by the demand from AI and also a return to U.S. manufacturing we expect energy to outperform in the coming year.

Housing/material: lower interest rates will drive spending and fuel the growth of this sector. [The] $3-6 million shortage of housing is real and means good things for the sector.”

Commodities — Michael E. Chadwick, CFP and founder at Fiscal Wisdom Wealth Management

“The public needs to understand capital is slowing [and] rotating away from stocks to hard assets. While the world chases seven stocks and crypto, the next cycle will favor hard assets and the most richly valued things today will take the biggest bath. Index funds, popular mutual funds, ETFs that are passive, and lifestyle funds are the most dangerous things to own today and will likely see massive falls followed by upswings.

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I like the commodity complex in general — precious metals No. 1, miners No. 2, critical metals No. 3, energy No. 4, [hard commodities like energy, gold and silver] and Latin America is also very attractive. I like them because they’re out of favor, undervalued and have been ignored. The whole world is chasing AI, tech and crypto, so some amazing opportunities exist in boring areas. This is where the real money will be made in the next cycle.”

Utilities and industrials — Doug Beath, global equity strategist at the Wells Fargo Investment Institute

“We continue to be very positive on the AI buildout and believe we’re closer to the early innings of the cycle than the end, but are also cognizant of valuations. We downgraded the technology sector to neutral several months ago and now favor the ancillary trends related to AI but with better valuations such as utilities with the data centers, and industrials to help build out those data centers.

Financials also have a favorable AI-related theme in terms of financing and M&A activity — and seem particularly oversold so far in 2026. At some point, we could overweight technology again if there’s a pullback or market conditions changed. This leads to another theme we’re recommending to clients this year, and that is prepare to ‘be nimble.’”

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