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Why Amazon Prime's hit anti-superhero series 'The Boys' keeps getting bigger

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Why Amazon Prime's hit anti-superhero series 'The Boys' keeps getting bigger

As the real world seems to get crazier, Amazon‘s superhero satire “The Boys” just gets more popular.

Coincidence? Perhaps. The fourth season of the audacious series set in a society where superheroes are ingrained in every aspect of American life, and often not in a good way, is the most-watched so far, according to Amazon.

The company’s internal data show 55 million viewers have watched some portion of Season 4 of “The Boys” throughout the world in the 39 days since it premiered. The audience has increased 20% compared with Season 3.

In the U.S., “The Boys” — a title that refers to the band of vigilantes out to take down the out-of-control “supes” — has lodged in Nielsen’s top 10 streaming shows for four straight weeks since entering the list in June, with the entire series topping 1 billion minutes viewed each week.

The current batch of eight episodes is the second most-watched season of a TV series in Prime Video’s history, said Vernon Sanders, head of television at Amazon MGM Studios, which produces “The Boys” with Sony Pictures Television.

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Ratings growth in the fourth season of a series is a rarity. Sanders, who once oversaw current programs at NBC, is more used to seeing audiences drift away as shows age.

But Sanders said he understands why “The Boys,” created by Eric Kripke and based on the comic book series by Garth Ennis and Darick Robinson, keeps gaining new fans. He believes those who initially passed over it thinking it was another capes-and-tights saga in the tiered superhero genre are taking another look.

“The packaging is deceptive,” Sanders said. “There a lot of people who probably initially thought a show called ‘The Boys’ about bad superheroes won’t really have anything for me. And as they keep hearing about it, they give it a shot and realize how rich and complex it is.”

The endurance of “The Boys” is good news for Prime Video as it moves aggressively into the ad-supported streaming business. Prime Video’s 3% share of all TV viewing is about a third of streaming behemoth Netflix’s share, according to Nielsen. But the tech giant has the potential to reach 115 million U.S. viewers with commercials (Netflix’s nascent ad-supported tier reportedly has around 13 million users). The more hits Prime Video has to offer to advertisers, the better.

The series provides a humorously snarky look at social media, marketing, TV news, corporate corruption and the extremist political views of our times (as the supes expand their power into government, a TV news commentator says, “Let’s make America super again”).

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Even in the fast-moving pop culture landscape where last week’s satire can become this week’s reality, the show has managed to hold onto its currency.

“The Boys” had a scarily on-the-nose moment last month as its fourth season finale depicted a presidential assassination attempt. The episode was scheduled to drop just days after a shooter tried to take the life of former President Trump at an outdoor rally in Pennsylvania. Prime Video changed the title of the episode, originally called “Assassination Run,” and added a disclaimer denouncing political violence.

“There was a lot of nervousness,” said Sanders. “After taking a few days and absorbing it… we realized we were going to release this one way or the other and we felt the best thing to do was to stick to our schedule.”

The show’s look at how fear mongering can corrode a democratic system is also resonating outside of the U.S. “The Boys” is performing especially well in the United Kingdom, India, France and Brazil, all countries that have been dealing with right-wing populist political movements.

The popularity of spin-off “Gen V,” which features a youthful Legion of Super-Heroes-type version of the “supes” of the original series, has also helped. Sanders noted that the younger, female audience for “Gen V,” which has been renewed for a second season, is finding its way to “The Boys.”

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Producers are keeping “The Boys” in the pop culture conversation with unexpected cameos and guest stars, such as Will Ferrell turning up as a coach in a fictionalized movie about superhero A-Train. Sanders believes every time a big name appears on the series, more viewers sample it.

The sustained success has led to Amazon discussing ways to keep the franchise going beyond next year’s fifth season, which the producers say will be its last.

“We’ve definitely been in conversations,” Sanders said. “Eric Kripke and the team have been thinking about other things they want to do in the universe.”

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Movie Reviews

‘Mazhai Pidikkatha Manithan’ movie review: Vijay Antony headlines a watered-down mishmash of Hollywood films

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‘Mazhai Pidikkatha Manithan’ movie review: Vijay Antony headlines a watered-down mishmash of Hollywood films

A still from ‘Mazhai Pidikkatha Manithan’
| Photo Credit: Special Arrangement

Director Vijay Milton is back after six years, and the first few minutes of the Vijay Antony-starrer, Mazhai Pidikkatha Manithan, gave the impression that it’s a worthy comeback for both the Vijays. The film starts with a pleasant surprise that it’s a sequel to Vijay Antony’s Salim (2014), which itself was a sequel to his 2012 film Naan. The quick-paced cuts connect the dots swiftly and bring a sense of familiarity to the protagonist of Mazhai Pidikkatha Manithan from the get-go; but little did we know that they will also happen to be arguably the most fascinating part of the film.

Karthik (Vijay Antony), who had stolen Salim’s identity in Naan and became a doctor in Salim, has become a covert agency agent who lost his friends and his lady love in an ambush on a rainy day. Now, as a man who lost everything in the rain, and bogged down by survivor’s guilt, Karthik attempts to start afresh. With the help of his Chief (Sarathkumar), he reaches the shores of Andaman and finds refuge at an eatery managed by a mother-son duo. But little does our hero know that despite touching land, he is still in troubled waters when he crosses paths with a local loan shark, Daali (Dhananjay).

A man with a past wanting a fresh start away from the horrors of his past, only to be pulled back into it, is a trope that’s anything but new to Indian cinema. The idea of a double life is something even Vijay Antony himself gave a shot with Pichaikkaran,which turned out to be one of his biggest hits. Be it the drastic change in the protagonist’s life — that comes with the heft of getting accustomed to a new place, new people and new responsibilities — or the mass transformation where he reveals who he really is and what he could possibly do, Mazhai Pidikkatha Manithan faulters everywhere Pichaikkaran triumphed.

Mazhai Pidikkatha Manithan (Tamil)

Director: Vijay Milton

Cast: Vijay Antony, R Sarathkumar, Sathyaraj, Megha Akash, Dhananjaya, Pruthvi Ambaar

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Runtime: 133 minutes

Storyline: A man with a bloody past tries to start afresh with a new identity only for trouble to knock on his door once again

Mazhai Pidikkatha Manithan feels like a hodgepodge of several action films featuring such a protagonist. The core idea seems to be cut from the same cloth as The Equalizer films while a yesteryear killer seeking vengeance for his puppy would remind you of a particular film series starring Keanu Reeves. Inspirations are justifiable when used as crutches to support an otherwise interesting tale, not when turned into stretchers expected to carry an insipid plot.

A still from ‘Mazhai Pidikkatha Manithan’

A still from ‘Mazhai Pidikkatha Manithan’
| Photo Credit:
Special Arrangement

Past the predictable story, it is the shoddily penned characters and scenes that water down this film. We have the damsel in distress in the form of Sowmiya (Megha Akash); a gabby Burma (Pruthvi Ambaar), who gets thrashed often making us feel that the treatment meted out to him is totally worth it; his mother (Saranya Ponvanan), who says the most unrelatable lines in an attempt to sound profound; and of course, the ever-threatening villain (Dhananjaya), whose idea of terror is serving poison flavoured coffee. Even dependable seniors like Sarathkumar and Saranya, and a cameo by Sathyaraj, fail to save the film from the shallow waters of mediocre writing.

The streaks of potential you see now and then, sadden you further. In a scene, Daali’s ego is bruised after an encounter with a dubious cop (Murali Sharma) but that sub-plot leads nowhere. The triangular love story between the three primary characters doesn’t feel organic. A bit more information on the agency headed by Captain (Sathyaraj) would have added more value to the backstory; instead, the film settles on putting him in expensive clothes, placing him in an embellished underground lair and making him say something along the lines of the actor’s iconic ‘Thagudu, thagudu’ lines.

The film’s title tells you of the poetic feel the makers have gone for, and it’s quite dramatic to place a character with an aversion towards rain on an island surrounded by water, but Mazhai Pidikkatha Manithan fails to capitalise on these tropes. What we are left with is a painfully formulaic plot riddled with uninteresting characters and unsurprising happenings that are sure to rain on your parade.

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Mazhai Pidikkatha Manithan is currently running in theatres

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It Ends With Us Movie Reviews: Strong First Reactions Get Shared Online

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It Ends With Us Movie Reviews: Strong First Reactions Get Shared Online

Before It Ends with Us hits theaters on Aug. 9, fans who saw the movie early hit social media to share their thoughts.

It Ends with Us is a film adaptation of the Colleen Hoover novel of the same name. The romance-drama follows Lily Bloom (Lively) as she grapples with a traumatic past, and a new relationship that starts feeling more familiar than she would like.

It stars the likes of Blake Lively, Justin Baldoni, Jenny Slate, and Hasan Minhaj, among many others.

Early Reviews for It Ends with Us Movie

It Ends with Us

Critics and reviewers seem to love It Ends with Us starring Blake Lively and Justin Baldoni, as is made clear their first online reactions to the new movie.

Anna of @bookobsessedgirl on Instagram said that despite never having “high expectations” for movie adaptations of books, “this one just hits in such an amazing way.” She added that despite knowing the plot already, she “still went through all the feelings:”

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“This movie!!! I don’t ever go in with high expectations for book to movie adaptations but this one just hits in such an amazing way. I knew what was going to happen but I still went through all the feelings.”

Victoria Combel of the Instagram account @bookswith_victoria assured fans of the original It Ends with Us novel that “all the quotes you are hoping for are delivered so well.” She added that she “couldn’t see anyone else playing these characters,” and that by the movie’s end, she “was a crying mess:”

“Safe to say yall are going to love this movie!!!! All the quotes you are hoping for are delivered so well and the acting is out of this world … couldn’t see anyone else playing these characters!!! As you can tell by the second photo, I was a crying mess so go check it out Aug 9th when they release the official movie”

Christine from @simply.christine.life on Instagram kept it short and simple, saying she both “cried” and “laughed” at what was “an amazing movie and wonderful book adaptation:”

“I cried. I laughed. It was such an amazing movie and wonderful book adaptation!”

Shannon of @shannonlovesbookss on Instagram said that she “cannot wait to see it again,” and that Lively was “amazing:”

“Last night was one of the most amazing experiences of my life … at Book Bonanza we were surprised with being able to watch an early screening of the book turned movie “it ends with you” by [Colleen Hoover] as well as the amazing [Blake Lively] who plays the lead. … It comes to theaters August 9th! I cannot wait to see it again”

Tiffany Porter of @tiffanypreads called It Ends with Us “INCREDIBLE,” highlighting how “certain challenging scenes” were treated “tastefully” by performers and editors especially. She finished strong, saying that she “firmly [believes] that it will change and save women’s lives:”

“This film is INCREDIBLE!!! The acting. The emotion. Certain challenging scenes performed and edited SO tastefully. It’s so powerful and I firmly believe that it will change and save women’s lives.”

PEOPLE’s Senior Books Editor Lizz Schumer spoke about being apprehensive about some of the more sensitive scenes “as someone who has experienced intimate partner violence.” By the end, though, she “was relieved at how sensitively it was handled:”

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“As someone who has experienced intimate partner violence, I was really nervous to see ‘It Ends With Us.’ I’ve read the book, of course, and talked to a lot of people about how it was handled on the page, but seeing it onscreen, especially in a crowded theater, is a completely different experience to reading it in private.

When the ‘casserole scene’ happened, it took my breath away. And I wasn’t the only one: There were audible gasps throughout the theater … But as the film went on, I was relieved at how sensitively it was handled.”

Sydney of the Instagram page @books.with.sydney said that the movie “did the book such justice:”

“I seriously am so thankful to have got to see a special early screening of [‘It Ends with Us’] … guys, they did the book such justice!! I can’t wait for everyone to see it August 9th!”

Nela of @culturomaniaczka acknowledged that even if it was flawed, and “[not] a perfect film adaptation of the book,” she is “pleased.”

She added that the parts of the novel that were most important to her “were done the best they could,” and described the “execution of the Lily and Ryle relationship thread” as “perfect:”

“From the very beginning, I didn’t have too high expectations for the movie, but I have to say that I had a very nice time watching it. Is it outstanding? No. Is it a perfect film adaptation of the book? No (everything always looks better in my head), but what I have to say is that it sticks very closely to the original work. You can see Colleen Hoover’s great care here, and really the scenes that I cared about the most were done the best they could.

I have to say quite honestly that I am pleased. With the perfect execution of the Lily and Ryle relationship thread, where, just like in the book, we don’t see the person who really is until the very end. With the inclusion of quotes from the book. With the MUSIC!!!! And also from the cast. Blake did very well with her role, but I think that Justin Baldoni did the best job here as Ryle.”

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Kayla of @kaylasversionnn on X (formerly Twitter) called It Ends with Us “absolutely incredible,” adding positively that it “truly will put you through ALL the feels:”

“just got to see a premiere of [‘It Ends with Us’] and it was absolutely incredible! truly will put you through ALL the feels in the best way possible (and i mightttt have screamed when my tears ricochet started playing)”

Author R.K. Lilley also praised how emotional the movie was, saying that despite knowing she would cry, she “cried even more than [she] thought [she] would:”

“So many tissues were used.  I knew I would cry, but I cried even more than I thought I would … It’s so fucking good, guys!”

How Will It Ends with Us Book Fans Like the Movie?

Based on the reactions from reviewers — most coming from reading-related social media pages — It Ends with Us book fans will be generally satisfied by how the movie adapts the original novel.

Many of the reactions specifically pointed out how well the book’s darker theming was handled, which is hugely important given the prevalence of traumatic experiences in the story.

There are quotes pulled directly from the book, and the novel’s storytelling structure seems to have been adapted with care.

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Ultimately, though, fans will have to see for themselves when It Ends with Us hits theaters on Friday, Aug. 9.

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Hard Summer 2024: These Latino DJs are set to spin at EDM festival

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Hard Summer 2024: These Latino DJs are set to spin at EDM festival

Bianca Oblivion, a rising Mexican American DJ and Los Angeles native, understands the importance of her upcoming appearance at Hard Summer, one of the largest electronic music festivals in Southern California.

“Obviously you’re going to get these headliners that are from all over the world,” Oblivion said. “There’s this representation now, this position I’m coming into; as a Latina, as someone who is from here and in the electronic music world. I don’t take that lightly.”

Oblivion is part of a list of local Latino artists slated to perform at the festival, which takes place on Saturday and Sunday at Hollywood Park. The event returns to L.A. after a decade and is expected to draw as many as 70,000 daily attendees.

Oblivion, who will open the festival’s Purple Stage, mixes British bass-heavy genres with Brazilian funk and other Latin top hits. The DJ says she plans to use the city’s musical influences as the basis for her set list.

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“I could tap into a feeling and an energy that is L.A. really for me,” she said. “I’m just excited to bring it all home.”

Other Latin acts slated to perform on the first day of the festival are Joaqu.n, Dina and Bianca Maieli.

An up-and-coming Mexican and Persian American DJ, Dina found her style in the underground scene, spinning Latin club, reggaeton and Brazilian funk. She says that performing in smaller, more intimate prepared her for the festival.

“Expect upbeat, dancy and things that you really haven’t heard before,” she said of her planned set. “I’m super excited to be able to just play party music.”

Colombian and South Indian artist Maieli says she plans to mix tech house with Brazilian funk during her first appearance at Hard Summer. She’s made waves with No Nazar, a DJ collective she co-founded that hosts parties across the country that highlight the music of the Caribbean and African diasporas.

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Two people embracing on a lawn at a festival.

“We already have big artists playing these tracks,” Maieli said. “But we need to make sure that the people who are really pushing it forward, the actual Latin artists themselves, are being seen and booked.”

CC Love, a Mexican American DJ from Southern California who has played at festivals like Electric Daisy Carnival, says she will selecting a sample of Latin music and tech house for her Saturday afternoon set.

“One thing I’ve noticed about playing Latin music versus playing other genres is that the passion is another level,” she said. “Even if it’s remixed, there’s just another level of passion with Latinos that they really love to sing their music and dance and vibe to it.”

Festival attendees dancing.

For those looking to hear music from the Dominican Republic with an East Coast twist, Giselle Peppers plans to tap into her heritage on the second day of Hard Summer. The Afro-Latina artist grew up in Paterson, N.J., but has called L.A. her home for more than three years.

“Attendees can expect an electrifying set that will keep them dancing the entire time,” Peppers said. “Heavily infused with the vibrant essence of my cultural heritage and influenced sounds where I grew up.”

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