CNN
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Have to be NFL on the mind: Pop icon and entrepreneur Rihanna will carry out at subsequent 12 months’s Tremendous Bowl LVII Halftime Present, the NFL introduced Sunday.
The information comes after each Rihanna and the NFL tweeted an image of the musician’s hand holding a soccer Sunday afternoon, sparking hypothesis that she can be the halftime performer.
Within the NFL’s assertion, Jay-Z, whose leisure company Roc Nation is one in every of a number of government producers on the halftime present, referred to as Rihanna a “generational expertise.”
“Rihanna is a generational expertise, a girl of humble beginnings who has surpassed expectations at each flip,” Jay-Z mentioned within the assertion. “An individual born on the small island of Barbados who grew to become some of the outstanding artists ever. Self-made in enterprise and leisure.”
Rihanna, born Robyn Rihanna Fenty, has constructed a enterprise empire along with her profitable music profession. In 2021, Forbes introduced that she had change into a billionaire and the world’s wealthiest feminine musician, because of her Fenty Magnificence make-up line and Savage x Fenty lingerie line.
The singer joins a cadre of musical icons – together with Prince, Beyonce, Woman Gaga, Madonna and Jennifer Lopez – who’ve taken the stage for the halftime present. Final 12 months’s efficiency, that includes Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, earned 5 Emmy nominations and gained three Emmys.
The 57th Tremendous Bowl will happen on February 12, 2023, at State Farm Stadium in Glendale, Arizona. It is going to be the primary with Apple Music as a companion on the Halftime Present, in keeping with the NFL’s announcement.
“We’re thrilled to welcome Rihanna to the Apple Music Tremendous Bowl Halftime Present stage,” mentioned Seth Dudowsky, the NFL’s head of music, within the assertion. “Rihanna is a as soon as in a technology artist who has been a cultural pressure all through her profession.”