Entertainment
Meet the Netflix executive responsible for your recommendations
LOS GATOS, Calif. — There’s no red carpet for people who make sure Netflix provides an appealing user experience; no Emmy or Oscar for an app that gives you the right recommendations for what to watch next.
But those functions, when working correctly, are an advantage for Netflix in the streaming wars. Chief Product Officer Eunice Kim is the executive in charge of overseeing much of what makes Netflix tick — such as incorporating new features into the streaming service including live events, ads and mobile games.
Her team analyzes consumer behavior on Netflix to determine which shows and movies could excite viewers next on the streaming service and makes sure that the viewing experience is smooth. As such, she’s among the most important Netflix executives you’ve probably never heard of. That comes with the territory of being the person making sure Netflix is a seamless product, one of the most underappreciated aspects of the streaming wars.
“We make it look easy, but it’s not actually that easy under the hood,” said Kim. “If we’re doing our jobs, we shouldn’t be talking about the product all that much, but it should be working for people.”
Kim, who was promoted to the role in October, joined Netflix in early 2021. She previously served in product management roles at Google Play and YouTube. She grew up in Fremont, Calif., where her dad launched a startup out of their garage and she soldered motherboards. When she’s not looking at screens, she enjoys gardening.
She spoke with The Times in an interview at Netflix’s Los Gatos headquarters. This conversation has been edited for length and clarity.
How do you see the Netflix product experience evolving as the company adds different types of content, like games or live events?
These new content types require us to really evolve the experience that lives today. We like to joke that our current homepage experience on TV is about 10 years old. That doesn’t mean we haven’t done tremendous amounts of work to improve it over time. But at its core, it’s remained the same and it really was built and designed for a streaming video-on-demand service. Every facet of how we’ve arranged everything anticipates an on-demand video experience.
LOS GATOS, CA – JAN 11: Eunice Kim, Netflix’s Chief Product Officer, is photographed at the Netflix offices in Los Gatos, CA on January 11, 2024.
(Benjamin Heath / For The Times)
Live TV is like, “Hey, everyone gather on the couch now and watch it now,” right? So the signals we send to people [to tell users] now’s the time to gather are super important. In games as well, the content engagement and pattern is very different. You can play the same game for a few years, if you’re really into it.
You’ve said Netflix users on average watch six genres. How do you anticipate what people are feeling like watching?
We want to pay attention a little bit more closely in real time to the way that you’re browsing the service, so that we can interpret that a little bit faster. For example, you dwelled a little bit on this trailer — that’s maybe of interest. We’re really just trying to make sure that timeliness is built a little bit more deeply into the way that we understand your needs.
To some extent, familiarity breeds interest. Like the first time you see something, you may or may not be paying attention, then you hear about it through word-of-mouth, maybe there’s an L.A. Times critic’s review that you saw, you see a TikTok video on that title, there’s the billboard that’s on Sunset Boulevard. So it may be all of those things lead up to some degree of interest for a title.
Let’s use an example to explain how the recommendations work. Like, say, the sci-fi movie “Rebel Moon.”
The very simple signals for us are that you are watching more content and that you’re showing us that you enjoy it, meaning that you finish the whole movie or you give it a thumbs up at the end. When we think about the categories that help us decide what we like, there are a couple of things we look for, including your past viewing behavior. Is “Rebel Moon” similar to other kinds of content that you watch on the service? Or you watched the trailer twice, or you added it to your list or you opened the email about “Rebel Moon.”
And then there’s what tells us how we know that “Rebel Moon” is a sci-fi movie. It sounds very basic, but when you have thousands of titles on the service, how do we classify that? Sci-fi is a broad category. “Dune” is a very different flavor from “Rebel Moon.” So the precision of our understanding of the content at what we call the metadata level also helps us understand the content similarities.
How does user behavior and data affect what trailers or promotion we see for Netflix content?
The way we present each title can be slightly different for each person. We might be playing up the angle about the race car drivers being part of a live event like “The Netflix Cup,” or the golf players being part of it because we think you’re going to recognize the face because we know that you watched “Formula 1: Drive to Survive.” Of course, not everyone who watches Netflix will be interested in a given event. We want to make sure we reach the right people. If we’ve never seen any indication that you have any interest in sports, it’s unlikely that we would put that in front of you.
How many different trailers are there for each show or movie?
For our bigger titles, we might have up to six on average.
There was a technical issue with the reality dating show “Love Is Blind’s” live reunion in April, which was one of Netflix’s early efforts in live programming. How has Netflix improved its livestreaming capabilities since then?
That was definitely a humbling moment for us. We definitely took stock and asked ourselves, what can we do better? We’ve really mainly just been focused on improving our technical capabilities and our operations behind this and are super excited about the way that we were able to pull off “The Netflix Cup” and more recent live events that we’ve had on the service. So we’re feeling pretty good, that we’ve learned from that and evolved from it.
In any complex technical system, there can be any number of things that go wrong, right? There’s never a world in products and tech where there are no mistakes. That’s just not possible. So really the name of the game is how quickly did you catch your mistakes and fix them? That’s half the battle in our world.
How is Netflix working to improve the experience for gamers? For example, on the mobile app, gamers still need to download the games via the Apple and Google app stores first, rather than have it be instantly playable on the Netflix app.
Downloading from the app stores is something we do because those are the policies that we abide by in partnership with Google and Apple. We try to make that discovery as simple and seamless as possible. I think about one feature we’re particularly proud of that made this easier for our members. If you’re on your iPhone and you find a game, we have what we call a “bottom sheet experience.” [It] just kind of slides up, and you can just press “install,” and that installs without landing you in the app store. That had a really nice bump in impact in terms of making that experience easier for our members.
Netflix has expanded the number of games it offers. Are games driving engagement?
We’re at almost 90 games right now. We’ve been very pleased with the progress we’ve made and met the goals that we had for 2023 around engagement.
How did you get interested in this type of work?
My dad did a classic hardware startup out of his garage. So from a young age, I learned how to solder motherboards and inventory microchips and would write marketing materials for COMDEX, which was the big computer trade show back then.
Discussions about technology and reading sci-fi were part of my family upbringing. It was ironic that I ran away to the East Coast for college to be a writer because I was just so tired of the tech-speak, but it drew me back because there’s something really profound about the way that technology can enable our lives and bring us joy. It can also bring us misery if we’re not careful. I think finding that right balance is super important.
Movie Reviews
Movie Review | Sentimental Value
Sentimental Value (Photo – Neon)
Full of clear northern light and personal crisis, Sentimental Value felt almost like a throwback film for me. It explores emotions not as an adjunct to the main, action-driven plot but as the very subject of the movie itself.
Sentimental Value
Directed by Joachim Trier – 2025
Reviewed by Garrett Rowlan
The film stars Stellan Skarsgård as Gustav Borg, a 70-year-old director who returns to Oslo to stir up interest in a film he wants to make, while health and financing in an era dominated by bean counters still allow it. He hopes to film at the family house and cast his daughter Nora, a renowned stage actress in her own right, as the lead. However, Nora struggles with intense stage fright and other personal issues. She rejects the role, disdaining the father who abandoned the family when he left her and her sister Agnes as children. In response, Gustav lures a “name” American actress, Rachel Keys (Elle Fanning), to play the part.
Sentimental Value, written by director Joachim Trier and Eskil Vogt, delves into sibling dynamics, the healing power of art, and how family trauma can be passed down through generations. Yet the film also has moments of sly humor, such as when the often oblivious Gustav gives his nine-year-old grandson a birthday DVD copy of Gaspar Noé’s dreaded Irreversible, something intense and highly inappropriate.
For me, the film harkens back to the works of Ingmar Bergman. The three sisters (with Elle Fanning playing a kind of surrogate sister) reminded me of the three siblings in Bergman’s 1972 Cries and Whispers. In another sequence, the shot composition of Gustav and his two daughters, their faces blending, recalls the iconic fusion of Liv Ullmann and Bibi Andersson’s faces in Persona.
It’s the acting that truly carries the film. Special mention goes to Renate Reinsve, who portrays the troubled yet talented Nora, and Stellan Skarsgård as Gustav, an actor unafraid to take on unlikable characters (I still remember him shooting a dog in the original Insomnia). In both cases, the subtle play of emotions—especially when those emotions are constrained—across the actors’ faces is a joy to watch. Elle Fanning and Inga Ibsdotter Lilleaas (who plays Agnes, the other sister with her own set of issues) are both excellent.
It’s hardly a Christmas movie, but more deeply, it’s a winter film, full of emotions set in a cold climate.
> Playing at Landmark Pasadena Playhouse, Laemmle Glendale, and AMC The Americana at Brand 18.
Entertainment
Appreciation: Rob Reiner’s humanity was a signature of his TV work, in front of and behind the camera
Rob Reiner was a movie director who began as an actor who wanted to direct movies. The bridge between these careers was “This Is Spinal Tap” in 1984, his first proper film, in which he also acted. His original inclination, based on the music documentaries he had studied, had been not to appear onscreen, but he decided there was practical value in greeting the audience with a face familiar from eight seasons of “All in the Family” as Archie Bunker’s left-wing son-in-law, Michael “Meathead” Stivic.
Reiner’s television career began at 21, partnered with Steve Martin, writing for “The Smothers Brothers Comedy Hour.” As an actor, his early years were characterized by the small parts and guest shots that describe the early career of many performers we come to know well. He played multiple characters on episodes of “That Girl” and “Gomer Pyle, USMC,” a delivery boy on “Batman,” and appeared on “The Andy Griffith Show” and “Room 222.” His last such role, in 1971, the same year “All in the Family” premiered, was on “The Partridge Family” as a tender-hearted, poetry-writing, tattooed biker who becomes attached to Susan Dey‘s character and somewhat improbably takes her to a school dance. It’s a performance that prefigures the tenderness and humanity that would become a signature of his work as a writer, director and performer — and, seemingly, a person.
On “All in the Family,” in his jeans and work shirt, with a drooping mustache that seemed to accentuate a note of sadness, Reiner largely played the straight man, an irritant to Carroll O’Connor’s Archie Bunker, teeing up the issue-oriented dialectic. Once in a while he’d be given a broad comic meal to chew, as when wife Gloria (Sally Struthers) goes into labor while they’re out for dinner, and he accelerates into classic expectant-father sitcom panic. But minus the “Meathead” material, “All in the Family” is as much a social drama as it is a comedy, with Mike and Gloria struggling with money, living with her parents, new parenthood, and a relationship that blows hot and cold until it finally blows out for good. He’s not a Comic Creation, like Archie or Edith with their malaprops and mispronunciations, or even Gloria, but his importance to the storytelling was certified by two supporting actor Emmys.
Rob Reiner, Sally Struthers, Caroll O’Connor and Jean Stapleton in a scene from Norman Lear’s television series “All in the Family.”
(Bettmann Archive via Getty Image)
What Reiner carried from “Family” into his later appearances was a sort of bigness. He could seem loud — and loudness is something Norman Lear’s shows reveled in — even when he’s speaking quietly. Physically he occupied a lot of space, more as time went on, and beginning perhaps with “Spinal Tap,” in which he played director Marty DiBergi, he transformed tonally into a sort of gentle Jewish Buddha. In the 2020 miniseries “Hollywood,” Ryan Murphy’s alternate history of the 1930s picture business, the studio head he plays is not the desk-banger of cliche, but he is a man with an appetite. (“Get me some brisket and some of those cheesy potatoes and a lemon meringue pie,” he tells a commissary waiter — against doctor’s orders, having just emerged from a heart attack-induced coma. “One meal’s not going to kill me.”) He’s the boss, but, in a scene as lovely as it is historically unlikely, he allows his wife (Patti LuPone), who has been running things during his absence, to also be the boss.
Reiner left “All in the Family” in 1978, after its eighth season to explore life outside Michael Stivic. (In 1976, while still starring on “Family,” he tested those waters, appearing on an episode of “The Rockford Files” as a narcissistic third-rate football player.) “Free Country,” which he co-created with frequent writing partner Phil Mishkin, about a family of Lithuanian immigrants in the early 1900s, aired five episodes that summer. The same year, ABC broadcast the Reiner-Mishkin-penned TV movie “More Than Friends” (available on Apple TV) in which Reiner co-starred with then-wife Penny Marshall. Directed by James Burrows, whose dance card would fill up with “Taxi,” “Cheers” and “3rd Rock From the Sun,” it’s in some respects a dry run for Reiner’s “When Harry Met Sally…,” tracking a not-quite-romantic but ultimately destined relationship across time.
Future Spinal Tap lead singer Michael McKean appears there as a protest singer, while the 1982 CBS TV movie “Million Dollar Infield,” written again with Mishkin, features Reiner alongside future Spinal Tap lead guitarist Christopher Guest and bassist Harry Shearer; it’s a story of baseball, families and therapy. Co-star Bruno Kirby the year before had co-written and starred in Reiner’s directorial debut, “Tommy Rispoli: A Man and His Music,” a short film that aired on the long-gone subscription service On TV as part of the “Likely Stories” anthology. Kirby’s character, a Frank Sinatra-loving limo driver (driving Reiner as himself), found its way into “This Is Spinal Tap,” though here he is the center of a Reineresque love story.
After “Spinal Tap,” as Reiner’s directing career went from strength to strength, he continued to act in other people’s pictures (“Sleepless in Seattle,” “Primary Colors,” “Bullets Over Broadway” and “The Wolf of Wall Street,” to name but a few) and some of his his own, up to this year’s “Spinal Tap II: The End Continues.” On television, he mostly played himself, which is to say versions of himself, on shows including “It’s Garry Shandling’s Show,” “Curb Your Enthusiasm” and, of all things, “Hannah Montana,” with a few notable exceptions.
Rob Reiner and Jamie Lee Curtis play the divorced parents of Jess (Zooey Deschanel) in Fox’s “New Girl.”
(Ray Mickshaw / Fox)
The most notable of these, to my mind, is “New Girl,” in which Reiner appeared in 10 episodes threaded through five of the series’ seven seasons, as Bob Day, the father of Zooey Deschanel’s Jess. Jamie Lee Curtis, married to Guest in the real world, played his ex-wife, Joan, with Kaitlin Olson as his new, much younger partner, Ashley, who had been in high school with Jess. He’s positively delightful here, whether being overprotective of Deschanel or suffering her ministrations, dancing around Curtis, or fencing with Jake Johnson’s Nick. Improvisational rhythms characterize his performance, whether he’s sticking to the script or not. Most recently, he recurred in the fourth season of “The Bear,” which has also featured Curtis, mentoring sandwich genius Ebraheim (Edwin Lee Gibson); their scenes feel very much like what taking a meeting with Reiner might be like.
Coincidentally, I have had Reiner in my ear over the past couple of weeks, listening to the audiobook version of “A Fine Line: Between Stupid and Clever,” which he narrates with contributions from McKean, Shearer and Guest. A story of friendship and creativity and ridiculousness, all around a wonderful thing that grew bigger over the years, Reiner’s happy reading throws this tragedy into sharper relief. I have a DVD on the way, though I don’t know when I’ll be up to watching it. I only know I will.
Movie Reviews
No More Time – Review | Pandemic Indie Thriller | Heaven of Horror
Where is the dog?
You can call me one-track-minded or say that I focus on the wrong things, but do not include an element that I am then expected to forget. Especially if that “element” is an animal – and a dog, even.
In No More Time, we meet a couple, and it takes quite some time before we suddenly see that they have a dog with them. It appears in a scene suddenly, because their sweet little dog has a purpose: A “meet-cute” with a girl who wants to pet their dog.
After that, the dog is rarely in the movie or mentioned. Sure, we see it in the background once or twice, but when something strange (or noisy) happens, it’s never around. This completely ruins the illusion for me. Part of the brilliance of having an animal with you during an apocalyptic event is that it can help you.
And yet, in No More Time, this is never truly utilized. It feels like a strange afterthought for that one scene with the girl to work, but as a dog lover, I am now invested in the dog. Not unlike in I Am Legend or Darryl’s dog in The Walking Dead. As such, this completely ruined the overall experience for me.
If it were just me, I could (sort of) live with it. But there’s a reason why an entire website is named after people demanding to know whether the dog dies, before they’ll decide if they’ll watch a movie.
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